By Allison Watkinson TLL Reporter HI-CHEW has partnered with the Lonely Ghost lifestyle brand to launch limited-edition apparel for the holiday season. The co-branded collection includes a matching sweatsuit set and snapback hat in a bright red colorway inspired by HI-CHEW Strawberry candy. "Our favorite collaborations are the ones that make people do a double-take; the … [Read more...] about HI-CHEW and Lonely Ghost Release Licensed Loungewear
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Rowing Blazers Launches Licensed Moomin Collection
By Allison Watkinson TLL Reporter Rowing Blazers has partnered with Moomin Characters Oy for a licensed fashion capsule collection based on the Moomins brand. The licensed Moomin collection features skiing-themed clothing and accessories in Rowing Blazers’ signature preppy style. "Moomin is such a natural partnership for our brand,” said Rowing Blazers collaborations & … [Read more...] about Rowing Blazers Launches Licensed Moomin Collection
Toy Association Names 2026 Toy Industry Hall of Fame Inductees
TLL Staff The Toy Association has named four inventive visionaries as the 2026 inductees into the Toy Industry Hall of Fame. The new inductees include Melissa and Doug Bernstein, co-founders of the toy company Melissa & Doug; Isaac Larian, founder and CEO of MGA Entertainment; and posthumous honoree Stanley Weston, inventor of the G.I. Joe action figure and founder of … [Read more...] about Toy Association Names 2026 Toy Industry Hall of Fame Inductees
Blendtec and Geoffrey Zakarian Cook Up Licensed Kitchenware
By Allison Watkinson TLL Reporter Blendtec has partnered with Food Network star Geoffrey Zakarian to introduce a collaborative Blendtec Zakarian Pro Blender to home chefs. “We’re thrilled to have Iron Chef Zakarian as part of our team, helping to adapt our restaurant-grade blenders into an easy-to-use high-performance blender for the home chef. said Blendtec CEO, Keith … [Read more...] about Blendtec and Geoffrey Zakarian Cook Up Licensed Kitchenware
Wicked: For Good Casts a Spell with Toca Boca World
By Allison Watkinson TLL Reporter Spin Master's Toca Boca studio has launched a collaboration with UP&E to bring a licensed Wicked: For Good experience to Toca Boca World. Titled the Be You For Good experience, the new collaboration will feature a variety of in-app activations inspired by the Wicked: For Good film. These activations include a character-inspired avatar … [Read more...] about Wicked: For Good Casts a Spell with Toca Boca World
Global Merchandising Services Named Licensing Agent for Design Museum
By Allison Watkinson TLL Reporter Global Merchandising Services has been appointed to serve as the exclusive worldwide licensing agency for the Design Museum. As the museum's official licensing agent, Global Merchandising will develop a comprehensive licensing program that extends across a range of consumer products and branded experiences. The agency will seek … [Read more...] about Global Merchandising Services Named Licensing Agent for Design Museum
Ground Up and Sanrio Debut Delightful Hello Kitty Sneakers
By Allison Watkinson TLL Reporter Ground Up and Sanrio are expanding their footwear licensing partnership with new Hello Kitty and Friends sneakers sold exclusively at Kids Foot Locker. The licensed sneaker design features art of well-known characters from the Sanrio franchise including Kuromi, My Melody, Cinnamoroll, Pompompurin and Hello Kitty herself. Alongside the Hello … [Read more...] about Ground Up and Sanrio Debut Delightful Hello Kitty Sneakers
Disguise and Aniplex Expand Demon Slayer Licensing Agreement
By Allison Watkinson TLL Reporter Jakks Pacific's Disguise division has expanded its multi-year licensing agreement with Aniplex for the Demon Slayer: Kimetsu no Yaiba franchise. Building on their existing partnership, the new deal grants Disguise the rights to produce licensed Demon Slayer costumes across North America, Australia, New Zealand, Latin America, Ireland and the … [Read more...] about Disguise and Aniplex Expand Demon Slayer Licensing Agreement
People of Play Announces Winners of the TAGIE Awards
TLL Staff People of Play, a division of The Toy Association, has revealed the winners of the 18th annual Toy & Game Innovation Excellence (TAGIE) Awards. In addition to the winners in 13 categories, POP also honored Seven Towns CEO Mike Moody and Winning Moves Games game designer Phil Orbanes with Lifetime Achievement Awards. Judy Ellis, founder of the world's first … [Read more...] about People of Play Announces Winners of the TAGIE Awards
Products of Change Announces Winners of SDG Awards
Article Submitted by Kathryn Brand of POC On November 5, Products of Change held its annual conference and the POC SDG Awards, given out by Caroline Petit, deputy director of the United Nations Regional Information Centre, celebrating the sustainable changemakers in the brand, licensing, and retail industry. Across the Products of Change Community, more than 1,500 … [Read more...] about Products of Change Announces Winners of SDG Awards