By Gary Symons TLL Editor in Chief The Canadian lifestyle brand Herschel Supply's latest luggage line is the epitome of good taste ... literally ... thanks to a clever collab with HEINZ. The global leader in condiments announced its first-ever collaboration with Herschel, a Vancouver-based lifestyle brand that has gone global. The partners say their partnership is … [Read more...] about Heinz Releases Some Saucy Luggage in Deal With Herschel
Open Content
Who’s News: Brand Central Appoints New Vice President
By Allison Watkinson TLL Reporter Brand Central has appointed Tobey Roush as its new vice president to further strengthen the agency's specialty in food & beverage licensing. Roush brings over 20 years of experience working in the industry as a licensor, licensee and licensing agent. Before joining Brand Central, he led licensing programs for well-known brands such as … [Read more...] about Who’s News: Brand Central Appoints New Vice President
Tillamook and Kewpie Finally Resolve the Debate Over Grilled Cheese
By Gary Symons TLL Editor in Chief There are few foods that so simply solve the need for comfort food as the classic grilled cheese. Prepared in minutes, and combining the crunch of crispy toasted bread with the glory of melted cheese, the grilled cheese is a lunch-time staple that anyone could master. Or, could they? In truth, the grilled cheese is a matter of … [Read more...] about Tillamook and Kewpie Finally Resolve the Debate Over Grilled Cheese
Who’s News: Falcon’s Creative Group Names Mitchell Magill as President
TLL Staff The location-based entertainment company Falcon's Creative Group has just appointed Mitchell Magill as its new president. Falcon's Creative Group is a division Falcon's Beyond Global, Inc., which has grown rapidly as a designer of theme parks and branded experiential entertainment. Magill will now oversee FCG’s strategic, creative, and operational direction, … [Read more...] about Who’s News: Falcon’s Creative Group Names Mitchell Magill as President
Cottage Door Press Launches Licensed Luna StoryTime Content
By Allison Watkinson TLL Reporter Cottage Door Press has released additional licensed content for its Luna StoryTime Projector in partnership with popular children's entertainment and consumer brands. The expanded assortment includes licensed characters from Paw Patrol, Thomas & Friends, Daniel Tiger’s Neighborhood and John Deere Kids. Through the Luna StoryTime … [Read more...] about Cottage Door Press Launches Licensed Luna StoryTime Content
Hidden Pigeon and Phoenix International Create Novelty Book Collection
By Allison Watkinson TLL Reporter Phoenix International Publications (PIP) has partnered with Hidden Pigeon Company (HPC) for a novelty book collection based on licensed characters from author Mo Willems. “We have long admired Mo Willems and the curious, fun-loving characters he has created,” said PIP chief licensing officer, John Russell. “These beloved characters … [Read more...] about Hidden Pigeon and Phoenix International Create Novelty Book Collection
Too Good to be True? TLL Offers $1,500 in Free Ads for Prime Members
TLL Staff Everyone in licensing knows the importance of marketing, but the ability to market is also tied to your marketing budget. It’s also true that marketing is most important during tougher economic times, which is when budgets get squeezed. The Licensing Letter has come up with a solution that literally won’t cost our members a cent, offering free advertising for … [Read more...] about Too Good to be True? TLL Offers $1,500 in Free Ads for Prime Members
WD-40 Brand Wipes Away the Competition—Now in Towel Form
By Gary Symons TLL Editor in Chief The brand that’s been loosening bolts and saving weekends for generations is now helping you clean up the mess afterward. WD-40 Company, in partnership with licensing agency Earthbound, just launched the brand's first-ever licensed product at SEMA, expanding the iconic brand beyond the can. The new line, developed with Caco Abbo … [Read more...] about WD-40 Brand Wipes Away the Competition—Now in Towel Form
St. Jude Launches its Annual Thanks and Giving Campaign
By Allison Watkinson TLL Reporter St. Jude Children’s Research Hospital is launching its 22nd annual Thanks and Giving campaign with celebrity and brand partnerships. “I’m incredibly proud to have been part of the St. Jude family for more than 17 years and I knew from day one I’d always be involved, whether through my voice or my presence,” said Luis Fonsi. “St. Jude is not … [Read more...] about St. Jude Launches its Annual Thanks and Giving Campaign
IDW Games and Toho Stomp into Tabletop Gaming with Godzilla: The Roleplaying Game
By Allison Watkinson TLL Reporter Toho International and IDW Games have teamed up to adapt the Godzilla franchise into a licensed tabletop experience called Godzilla: The Roleplaying Game. The licensed game is reuniting three experienced developers from the Warhammer franchise to serve as the co-creators of the new Godzilla tabletop property. “Working on a Godzilla RPG is … [Read more...] about IDW Games and Toho Stomp into Tabletop Gaming with Godzilla: The Roleplaying Game