The global licensing firm IMG has re-upped on a representation agreement with PepsiCo, one of its largest and most prestigious clients. IMG announced its agreement with PepsiCo has not only been renewed for Pepsi, 7UP, Cheetos, Doritos, Lay’s and Mountain Dew, but has also been expanded to include British snack food brand Walkers. IMG has seen continuing success growing the … [Read more...] about IMG Expanding Its PepsiCo Partnership
Property Types
AC/DC Launches Beer, Sex Pistols In Licensing Battle
There's Anarchy in the UK, as The Sex Pistols' guitarist Steve Jones and drummer Paul Cook are suing former band frontman John Lydon (aka Johnny Rotten) over the use of their songs in the upcoming Danny Boyle biography series Pistol. The series, slated for streaming broadcast on Disney+, is based on Jones' 2016 memoir Lonely Boy, but Lydon says the book and the series paint him … [Read more...] about AC/DC Launches Beer, Sex Pistols In Licensing Battle
Sesame Workshop Names Licensing Agents For China, GAS
Sesame Workshop has signed with new licensing agencies for representation in China and in the German-speaking area of Europe, often known as GAS, for Germany, Austria, and Switzerland. Sesame Workshop is a non-profit organization that launched and still manages the Sesame Street franchise. This week Sesame Workshop named Medialink Group as its licensing agency for China, but … [Read more...] about Sesame Workshop Names Licensing Agents For China, GAS
Jazwares Launches Exclusive Dino Ranch Toy Line
Jazwares is partnering with Boat Rocker Studios on a new line of toys and plush inspired by the Canadian studio's hit show Dino Ranch. The Dino Ranch franchise has become the number one preschool U.S. cable show since its launch in January, and Jazwares intends to have its new toy products on sale by this fall. Items will be debuting at online retailers including Walmart.com, … [Read more...] about Jazwares Launches Exclusive Dino Ranch Toy Line
KISS Is Rocking New Licensing Deals For World Tour
Legendary rock band KISS is heading back on the road on the End of the Road World Tour, and has launched a licensing blitz along with their exclusive agent Epic Rights. The licensing agency says it has signed several new licensing agreement over the last year across multiple product categories for key territories worldwide, with many new and unique products for retail. The new … [Read more...] about KISS Is Rocking New Licensing Deals For World Tour
Not So Nice: Baron Cohen Sues Pot Shop
Actor and comedian Sacha Baron Cohen has filed suit against a Massachusetts cannabis shop for using an image of his character Borat on a billboard (pictured here) without his permission. According to documents filed in U.S. District Court in Boston, Baron Cohen alleges the billboard for Somerset-based Solar Therapeutics Inc. showed him posing as Borat with two thumbs up and … [Read more...] about Not So Nice: Baron Cohen Sues Pot Shop
Star Trek Boldly Goes To The Toy Aisle With Playmates
The rich world of the Star Wars Universe is coming to a toy store near you, as ViacomCBS Consumer Products announced a licensing deal with Playmates Toys. ViacomCBS says it has awarded the global toy company with the licensing rights for action figures, vehicles and ships, role play and other toy categories for all Star Trek properties. Playmates will launch its new Star Trek … [Read more...] about Star Trek Boldly Goes To The Toy Aisle With Playmates
Stan Lee’s Superhero Kindergarten Getting Super Ratings
Genius Brand's new show Stan Lee’s Superhero Kindergarten has already surpassed 40 million views on Kartoon Channel since its debut on April 23. “I knew the viewership would be great, but even I didn’t think we would be getting this level of views with just 11 episodes streaming so far,” said Arnold Schwarzenegger, who is both executive producer and stars in the show. “Over … [Read more...] about Stan Lee’s Superhero Kindergarten Getting Super Ratings
Kim Boyd Tapped To Lead Hasbro’s Brands & Consumer Innovation Team
Veteran Hasbro executive Kim Boyd has been chosen to lead the company's new Global Brands & Consumer Innovation division. The formation of the GBCI division is a major strategic goal for Hasbro this year, and the company has opted to go for a leader with in-house knowledge and a track record of success with a variety of Hasbro products. Hasbro says, effective … [Read more...] about Kim Boyd Tapped To Lead Hasbro’s Brands & Consumer Innovation Team
Rolling Stone Launches UK Mag Through Licensing
The legendary music and pop culture magazine Rolling Stone will now distribute a UK version, thanks to an exclusive licensing agreement. Penske Media Corporation owns the rights to Rolling Stone, and has entered into a deal with Stream Publishing, a UK company that publishes the popular LGBTQ magazine Attitude. “The arrival of Rolling Stone in the UK is not only a hugely … [Read more...] about Rolling Stone Launches UK Mag Through Licensing