Trends at the Speed of Lightning: Brand Central and The Licensing Letter (TLL) Partner for New Trend Service The award-winning licensing agency Brand Central, and its trend intelligence division, Brand Central Insights, has come together with leading licensing publication The Licensing Letter for a new trend offering called the Lightning Report. Arriving as a monthly … [Read more...] about Catch the Hottest Licensing Trends With The Lightning Report
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Cirque du Soleil Adds to Prize Package for Licensing Survey Respondents
Two Tickets to a Las Vegas Show Up for Grabs in the Survey Prize Draw! If you're a fan of the amazing Cirque du Soleil, you'll want to fill out this year's Royalty Trends Survey, from The Licensing Letter. Cirque du Soleil is sponsoring the 2023 Royalty Trends Survey, offering two tickets to one of their spectacular Las Vegas shows as part of the prize package. This year … [Read more...] about Cirque du Soleil Adds to Prize Package for Licensing Survey Respondents
Licensing Survey: We Want to Hear From You For 2023 Licensing Survey
By Gary Symons TLL Editor in Chief The Licensing Letter is launching its annual survey of the licensing industry, and we want to hear from you! So much so, that we're increasing the available rewards for those licensing pros who take the time and trouble to fill out the annual survey. We know your time is valuable, so this year, anyone who fills out the survey and … [Read more...] about Licensing Survey: We Want to Hear From You For 2023 Licensing Survey
Annual Licensing Royalty Trends Report Available Now
The Licensing Letter has released its annual Licensing Royalty Trends Report on the TLL Bookstore. And this year, the report comes with a major difference. Typically the Licensing Royalty Trends Report covers the differences in royalties and revenue, as well as changes in common licensing contract terms, from one year to the next. This year, however, the TLL team studied … [Read more...] about Annual Licensing Royalty Trends Report Available Now
Members Only: 2022 Royalty Trends Report Released in January Magazine
The Licensing Letter has released its annual Licensing Royalty Trends Report for 2022 in the January issue of TLL Magazine. And this year, the report comes with a major difference. Typically the Licensing Royalty Trends Report covers the differences in royalties and revenue, as well as changes in common licensing contract terms, from one year to the next. This year, … [Read more...] about Members Only: 2022 Royalty Trends Report Released in January Magazine
Special Report: What the Taiwan Crisis Means For Licensing
Licensing Faces an Existential Threat As Tensions Grow Between China and the West By Gary Symons TLL Editor in Chief Main Takeaways COVID-19 pandemic and Russian Invasion of Ukraine have revealed fragility of global trade arrangements China’s aggression toward Taiwan—a US ally—is creating insecurity for companies relying on Chinese manufacturing Licensing … [Read more...] about Special Report: What the Taiwan Crisis Means For Licensing
We Want to Hear From You For TLL’s Annual Licensing Royalty Survey
By Gary Symons TLL Editor in Chief The Licensing Letter's annual survey on licensing royalties is now available, and we want to hear from you! Since 1978, The Licensing Letter has been providing the inside scoop to licensing professionals on everything from marketing budgets and guaranteed minimums to royalties paid in a wide range of product categories. TLL is currently … [Read more...] about We Want to Hear From You For TLL’s Annual Licensing Royalty Survey
Grim News For Licensing: EIU Predicts $1 Trillion Drop in Global GDP
EIU predicts greater drop in global GDP Consumer confidence plummets IMF predicts gas embargo by Russia could further impact EU economy Licensed consumer sales predicted to drop in late 2022 and throughout 2023 By Gary Symons TLL Editor in Chief More gloomy news for the licensing industry as the Economist Intelligence Unit predicts the War in Ukraine will shave $1 trillion … [Read more...] about Grim News For Licensing: EIU Predicts $1 Trillion Drop in Global GDP
TLL Special Report: War, Pandemic and Famine Threaten Licensing Recovery
A Special Report For TLL Prime Subscribers This is an excerpt from TLL's annual Licensing Sales Report, which draws from our industry survey and a variety of other data sources to create the most complete picture of sales performance in the licensing industry. The full 2022 Licensing Sales Report is due for release next week, but the Summary Report can be accessed by TLL … [Read more...] about TLL Special Report: War, Pandemic and Famine Threaten Licensing Recovery
Top Global Licensor’s Report Released for 2022
License Global has released the annual Top Global Licensors Report, which examines retail sales of licensed consumer products for 2021. The report confirms findings by The Licensing Letter's annual Licensing Sales Report that the licensing sector recovered significantly in 2021 from the impacts of the pandemic. The Licensing Sales Report is available to subscribers in the … [Read more...] about Top Global Licensor’s Report Released for 2022