Gary Symons TLL Editor in Chief Spielwarenmesse is expecting another big year at the world’s largest annual toy fair as it marks its 75th year of operations. "Feedback from the industry has been extremely positive,” said spokesperson and executive board member Christian Ulrich. “We are seeing enormous interest from exhibitors; the exhibition space is almost fully … [Read more...] about Spielwarenmesse Invites the World to Come Play in Nuremberg
Toys and Games
Little Tikes and Hasbro Create Dreamy Peppa Pig Toys
By Allison Watkinson TLL Reporter MGA Entertainment's Little Tikes Company is teaming up with Hasbro to create a collaborative toy collection for Peppa Pig. The full Peppa Pig product line includes a Little Tikes Story Dream Machine starter pack, a Friendship Collection story pack and a licensed playhouse. “Peppa Pig has become a beloved character for children and families … [Read more...] about Little Tikes and Hasbro Create Dreamy Peppa Pig Toys
Mattel and Hasbro Named as Toy Licensees for KPop Demon Hunters
By Gary Symons TLL Editor in Chief Netflix is summoning some serious licensing voodoo as it names both Mattel, Inc. and Hasbro, Inc. as global co-master toy licensees for KPop Demon Hunters. The dual partnership marks the first time Netflix has appointed two toy companies to share co-master status on a single property. That likely a sign that the platform is pulling out all … [Read more...] about Mattel and Hasbro Named as Toy Licensees for KPop Demon Hunters
Disney Renews Mattel Deal For Disney Princess and Frozen Dolls
TLL Staff Disney has given Mattel its royal seal of approval, renewing its multi-year global licensing agreement covering the Disney Princess and Frozen franchises. Those two brands are two of the most successful doll lines in the world, even rivalling Mattel's own Barbie franchise, so the renewal is a major—although fully expected—deal for Mattel. Through the agreement, … [Read more...] about Disney Renews Mattel Deal For Disney Princess and Frozen Dolls
Jazwares’ New Squishmallow Raising Funds for American Cancer Society
TLL Staff Jazwares is turning play into purpose with the debut of “Stephamos,” a limited-edition Squishmallows plush designed to raise funds — and spirits — for the American Cancer Society (ACS). The newest addition to the $4 billion Squishmallows empire, Stephamos is a blue-and-yellow phoenix symbolizing hope, care, and renewal. Available now for pre-order online, 100% of … [Read more...] about Jazwares’ New Squishmallow Raising Funds for American Cancer Society
Moose Toys and Gamefam Bring Back Goo Jit Zu to Roblox
By Gary Symons TLL Editor in Chief Good news for Goo Jit Zu black belts around the world, as the popular game returns to Roblox for the holiday season. Toymaker Moose Toys and metaverse experience creator Gamefam say they're bringing the game back due to popular demand. Goo Jit Zu is, of course based on the toy line from Moose Toys, and this new collaboration … [Read more...] about Moose Toys and Gamefam Bring Back Goo Jit Zu to Roblox
Who’s News: Moose Toys Appoints Ronnie Frankowski as New CEO
TLL Staff Moose Toys has just unveiled a major restructuring of its senior management, including the appointment of new CEO Ronnie Frankowski. The company says the changes to its management team are intended to sharpen the company's focus, and set Moose Toys up for the next stage of global success. As the new CEO, Frankowski will oversee Moose’s company-wide strategy … [Read more...] about Who’s News: Moose Toys Appoints Ronnie Frankowski as New CEO
Mattel and MoMA Form Creative Design Partnership
By Gary Symons TLL Editor in Chief Mattel, Inc. and The Museum of Modern Art (MoMA) have announced a partnership to create new products inspired by the museum's prodigious art collection. “MoMA has long championed the transformative power of art and design as a catalyst for education and creativity,” said Jesse Goldstine, Chief Retail Officer at MoMA. “By joining forces with … [Read more...] about Mattel and MoMA Form Creative Design Partnership
People of Play to Honor Three Toy Industry Icons at 2025 TAGIE Awards
TLL Staff People of Play will recognize three of the toy and game industry’s most influential figures at the 18th annual Toy & Game Innovation Excellence (TAGIE) Awards Mike Moody and Phil Orbanes will each receive Lifetime Achievement Awards, while Judy Ellis will be honored as this year’s Industry Game Changer. Themed “Friendship,” the 2025 ceremony will highlight … [Read more...] about People of Play to Honor Three Toy Industry Icons at 2025 TAGIE Awards
Spielwarenmesse: AI and Mindfulness the Top Toy Trends of 2026
By Gary Symons TLL Editor in Chief The future of play will be shaped by both artificial intelligence and an appetite for unplugged creativity, according to the international TrendCommittee of Spielwarenmesse. The committee has just announced its two major ToyTrends for 2026, which it describes as “AI Loves (to) Play” and “Creative Mindfulness.” Drawing on their decades of … [Read more...] about Spielwarenmesse: AI and Mindfulness the Top Toy Trends of 2026