By Gary Symons TLL Editor in Chief Red Bull is providing some 'Wiiings' for Tetris, with cans that provide a digital ticket to a high octane, competitive version of the classic game. The energy drink brand has unveiled a limited-edition can featuring the colorful Tetrimino blocks, which also feature a QR code that acts as the entry point for Red Bull Tetris. The cans, … [Read more...] about Red Bull and Tetris Launch Innovative, High Energy Gaming Experience
Video Games and Software
Gotendai Using AI to Turn Care Bears Into ‘Digital Companions’
By Gary Symons TLL Editor in Chief Cloudco Entertainment is partnering with artificial intelligence startup Gotendai to launch an interactive mobile app featuring the Care Bears as digital companions. The app, set to debut in early 2026 on iOS in the U.S., will allow users to interact with 3D animated versions of classic Care Bears, including Grumpy Bear, Bedtime Bear and … [Read more...] about Gotendai Using AI to Turn Care Bears Into ‘Digital Companions’
Nex and Bluey Create Gaming Experience to Keep Kids Active
By Gary Symons TLL Editor in Chief Nex and Bluey have come up with a solution for parents concerned their kids are getting too much screen time, and not enough active play. Nex, maker of the Nex Playground active play system, is partnering with BBC Studios to create a new interactive game experience based on the animated series Bluey. The game, which will debut in October, … [Read more...] about Nex and Bluey Create Gaming Experience to Keep Kids Active
TMNT Takes Over RAID: Shadow Legends
By Allison Watkinson TLL Reporter Plarium is running a new licensing collaboration with Teenage Mutant Ninja Turtles within their RAID: Shadow Legends role-playing game. Launched in partnership with Paramount Consumer Products, the collaboration has brought licensed characters from the TMNT franchise to the game as playable Legendary Champions. The characters … [Read more...] about TMNT Takes Over RAID: Shadow Legends
EB Games Expands Gaming Merchandise Through Xbox Licensing Deal
By Gary Symons TLL Editor in Chief EB Games is expanding its consumer products business through a new licensing partnership with Xbox Gaming Consumer Products, bringing apparel, accessories and home goods tied to blockbuster video game franchises into stores across Australia and New Zealand. The agreement extends across multiple Xbox Game Studios properties, as well as … [Read more...] about EB Games Expands Gaming Merchandise Through Xbox Licensing Deal
Outfit7 and Privo Team Up for Talking Tom Kids Game
By Allison Watkinson TLL Reporter Outfit7 has collaborated with Privo to launch a new mobile game for Talking Tom & Friends that is designed specifically for kids. Titled Talking Tom & Friends: World, the new mobile game marks the company's first entry into interactive digital play for children. The game is designed to allow players to explore, build and … [Read more...] about Outfit7 and Privo Team Up for Talking Tom Kids Game
ESGG Expands Squishmallows With Licensed Mobile Game
By Allison Watkinson TLL Reporter East Side Games Group (ESGG) has partnered with Jazwares and Zaibatsu Interactive to create a licensed mobile game inspired by Squishmallows. Through the collaborative partnership, the three companies have developed a whimsical puzzle game titled Squishmallows Match. Squishmallows Match will offer thousands of match-3 puzzle levels … [Read more...] about ESGG Expands Squishmallows With Licensed Mobile Game
Candy Crush Saga and KIKO Milano Release Makeup Collection
By Allison Watkinson TLL Reporter King and KIKO Milano have recently launched a collaborative beauty collection inspired by the Candy Crush Saga mobile game. "This partnership is a truthful expression of our brand values and our commitment to helping everyone express who they are to the fullest — boldly, creatively, and without limits," said KIKO Milano chief marketing … [Read more...] about Candy Crush Saga and KIKO Milano Release Makeup Collection
VW and Beanstalk Shift into High Gear with Video Game Deal
TLL Staff Buckle up, gamers: Volkswagen is steering into the fast lane of interactive entertainment with the help of Beanstalk, a leading brand licensing agency. The global agency has been named the automaker’s exclusive global licensing partner for video games. The collaboration intends to supercharge Volkswagen’s digital presence by expanding its lineup of new and classic … [Read more...] about VW and Beanstalk Shift into High Gear with Video Game Deal
Entertainment Software Association Warns of Tariff Impact
By Gary Symons TLL Editor in Chief The postponement of the Nintendo Switch 2 is just one sign the video gaming industry will be hard hit by tariffs. That's according to the Entertainment Software Association, which says the roller coaster ride of tariffs and counter-tariffs will impact the entire industry. "We do expect these tariffs will have a real and detrimental impact … [Read more...] about Entertainment Software Association Warns of Tariff Impact