The Licensing Letter

Film

Opinion: AI ‘Actress’ Tilly Norwood Raises the Stakes for Human Actors

By Gary Symons TLL Editor in Chief For an actor that has appeared for just seconds in a short online video, Tilly Norwood has created an awful lot of controversy. It's got nothing to do with her acting, and everything to do with the fact Tilly Norwood isn't human. In fact, other than some lines of code, Tilly Norwood doesn't actually exist. Instead, Norwood is simply a … [Read more...] about Opinion: AI ‘Actress’ Tilly Norwood Raises the Stakes for Human Actors

Who’s News: Visionary Licensing Boss Pam Kaufman Exits Paramount

By Gary Symons Pam Kaufman, the Paramount veteran who built the studio’s consumer products and experiences division into a $7 billion retail powerhouse, is stepping down after nearly three decades with the company. Kaufman most recently served as president and CEO of international markets, global consumer products and experiences, where she oversaw licensing, franchise … [Read more...] about Who’s News: Visionary Licensing Boss Pam Kaufman Exits Paramount

Color Me Mine Offers Pottery Painting for Young Fans of Gabby’s Dollhouse

TLL Staff Color Me Mine is offering themed pottery-painting activities and events at its studios, in a collaboration with the upcoming Gabby’s Dollhouse: The Movie. The animated DreamWorks Animation release premieres on September 26, and the nation-wide Color Me Mine event will continue through the end of October. The partnership brings characters and themes from the popular … [Read more...] about Color Me Mine Offers Pottery Painting for Young Fans of Gabby’s Dollhouse

Gemmy Industries and WGDGCP Pair Up for Corpse Bride Décor 

By Allison Watkinson TLL Reporter Gemmy Industries and WBDGCP are launching a licensed Halloween décor collection for the 20th anniversary of the Corpse Bride film. Available exclusively at Lowe's, the licensed collection offers several decorative items that can be added to themed Halloween displays. The full collection includes an animated musical cloche, a wall … [Read more...] about Gemmy Industries and WGDGCP Pair Up for Corpse Bride Décor 

Bath & Body Works Casts a Spell With Disney Villains Fragrance Collection

By Gary Symons TLL Editor in Chief Bath & Body Works is taking a walk on the wicked side with its latest line of fragrances. Fresh off the glittering success of its Disney Princess fragrance collection earlier this year, the retailer is swapping tiaras for thorns with its latest collaboration: The Disney Villains Collection. Launching September 3, the line captures the … [Read more...] about Bath & Body Works Casts a Spell With Disney Villains Fragrance Collection

Kartoon Studios Expands Stan Lee Brand with Global Brand Partnerships

TLL Staff Kartoon Studios, Inc. just announced a major expansion of its Stan Lee consumer products portfolio this week, unveiling a series of new licensing deals and brand activations. The late comic creator and founder of Marvel Comics remains an enduring cultural icon, particularly as he appeared in all Marvel movies up until the time of his passing. Kartoon Studios says … [Read more...] about Kartoon Studios Expands Stan Lee Brand with Global Brand Partnerships

Blue Ant Goes Public, Management Buys Out Boat Rocker Subsidiary

By Gary Symons TLL Editor in Chief Big changes in the Canadian entertainment media landscape, as Blue Ant Media has divested itself of its Boat Rocker studio in a plan to go public. Blue Ant, one of the major studios in Canada, has officially completed its previously announced reverse takeover (RTO) transaction, transitioning into a publicly listed company. The subordinate … [Read more...] about Blue Ant Goes Public, Management Buys Out Boat Rocker Subsidiary

Align Technology and Disney Launch Freakier Friday Collaboration

By Allison Watkinson TLL Reporter Align Technology and Disney have launched a collaborative partnership that brings the Invisalign brand to the Freakier Friday film. The partnership features a large-scale marketing campaign that is designed to appeal a broad range of audiences and demographics. Many of the activations focus on lead actress Julia Butters, who is a … [Read more...] about Align Technology and Disney Launch Freakier Friday Collaboration

Moonvalley Launches ‘Ethical AI’, Amid Concerns Over Copyright in AI Training

By Gary Symons TLL Editor in Chief Can generative AI be ethical, and respect the copyright of human creators? The AI research company Moonvalley says it can, and has just launched a new AI model called Marey that creates video, but does so while respecting the copyright of the content with which it was trained. Given the global concern over alleged copyright violation by … [Read more...] about Moonvalley Launches ‘Ethical AI’, Amid Concerns Over Copyright in AI Training