By Allison Watkinson TLL Reporter Authentic Brands Group and Orbico Group have signed a long-term collaborative partnership to expand the Champion lifestyle brand across EMEA. The announcement of this new long-term partnership follows Authentic's recent acquisition of the Champion athletic-wear brand. The acquisition agreement went into effect on September 30, … [Read more...] about Authentic and Orbico Partner to Expand Champion Across EMEA
Africa
Who’s News: Sesame Workshop Names Onyinye Nwaneri Managing Director for South Africa
TLL Staff Sesame Workshop, nonprofit brand owner behind Sesame Street and Takalani Sesame, has named Dr. Onyinye (Onyi) Nwaneri Managing Director for South Africa. She will be responsible for leading Sesame Workshop’s South African operations and long-term growth strategy into Africa, leveraging the strength of the locally produced Takalani Sesame, and broadening the … [Read more...] about Who’s News: Sesame Workshop Names Onyinye Nwaneri Managing Director for South Africa
Africa Celebrates Its First-Ever Licensing Trade Show
TLL Staff The continent of Africa celebrated its first-ever brand licensing event, called Brand Licensing Africa. The trade show and conference was held as the licensing industry's growth is accelerating in the region, accompanied by developments in African entertainment sectors, such as the animation and film industries. Brand Licensing Africa was held to enable … [Read more...] about Africa Celebrates Its First-Ever Licensing Trade Show
Miraculous Expands Licensing Program in the Middle East and Africa
By TLL Staff Miraculous Corp has announced multiple activations across the Middle East, Turkey, Africa and India for the Miraculous franchise. The new Miraculous licensing activations in the Middle East and Africa was launched in response to a significant increase in viewership throughout the regions. The activations span a range of categories including live events, … [Read more...] about Miraculous Expands Licensing Program in the Middle East and Africa
Feature: Markettcom Provides Licensing Expertise in the MENA Region
By Gary Symons TLL Editor in Chief Expanding a brand into a new territory can be tough at the best of times, but much more difficult when you’re in a region where you don’t speak the language, or are not familiar with the culture. That’s why many brands and licensing agencies partner with local agencies who literally grew up in the region, and know it inside out. In … [Read more...] about Feature: Markettcom Provides Licensing Expertise in the MENA Region
Who’s News: Warner Appoints New SVP for Consumer Products in EMEA Region
By Allison Watkinson TLL Reporter Warner Bros. Discovery has promoted Philippe Roucoule to senior vice president of EMEA consumer products. Roucoule previously held the position of VP of category and retail business development for WBD. In his new role, Roucoule will be responsible for leading all of the company's consumer products operations across EMEA (Europe, Middle … [Read more...] about Who’s News: Warner Appoints New SVP for Consumer Products in EMEA Region
UFC Teams Up With Celio For Exclusive Fan Apparel Collection
By Allison WatkinsonTLL ReporterUFC has partnered with Celio for an exclusive fan apparel collection to mark UFC’s return to Paris, France.Celio is a French retail company that specializes in men's clothing. “We’re thrilled to collaborate with Celio to offer UFC fans throughout France and the greater EMEA region this new and exclusive fan apparel collection to mark UFC’s return … [Read more...] about UFC Teams Up With Celio For Exclusive Fan Apparel Collection
Epic Story Media to Rep Arabic Animated Series From Bidaya
By Allison Watkinson TLL Reporter Bidaya Media has appointed Epic Story Media as the content and licensing agent for its animated series, The Adventures of Mansour: Age of AI. Launched in 2017, Epic Story Media (ESM) is a children's franchise development and investment company that provides support to IP creators in the areas of licensing, production, distribution, and … [Read more...] about Epic Story Media to Rep Arabic Animated Series From Bidaya
Random House to Publish Books for Hasbro’s Kiya Series
Random House Children Books and Hasbro have partnered on a publishing program for Kiya and the Kimoja Heroes. The action-adventure animated pre-school series just launched in the US on Disney Junior, with the first four episodes now streaming on Disney+. The brand-new publishing lineup based on the kids’ series will launch in summer 2024. “We are so excited to finally be … [Read more...] about Random House to Publish Books for Hasbro’s Kiya Series
Just Play Named as Master Toy Partner for Sesame Street
Sesame Workshop has named Just Play as its multi-territory master toy licensee for North America, Latin America, Europe, and MENA. Under the multi-year partnership, Just Play will manufacture and market an expansive array of products featuring Sesame Street characters including Elmo, Cookie Monster and Abby Cadabby. The company will also support Sesame Workshop’s mission to … [Read more...] about Just Play Named as Master Toy Partner for Sesame Street