ARTiSTORY continues to expand its portfolio of cultural partners, signing global licensing rights for Centre Pompidou, with initial expansion in China. “Centre Pompidou is a cultural landmark of France and one of the top ten most visited museums in the world," says Yizan He, founder & CEO of ARTiSTORY. "We have witnessed the museum’s effort to reach an international … [Read more...] about ARTiSTORY Wins Global Licensing Rights for Centre Pompidou
China
Cultural Licensing: British Library Extending Licensing Program to China
China will now have access to The British Library's unmatched collection of documents, thanks to a deal brokered by the cultural licensing agency ARTiSTORY. The agency recently signed a multi-year agreement with The British Library to work on IP licensing in the Greater China market. The British Library is the UK's national library and possesses the world’s most comprehensive … [Read more...] about Cultural Licensing: British Library Extending Licensing Program to China
Peanuts Appoints Wildbrain For CP Licensing in Asia-Pacific
WildBrain CPLG is celebrating their appointment as the agency for Peanuts Worldwide in Asia, as the brand hits $2.5 billion in CP sales. “As an owner of the brand and the producer of all-new Peanuts content under our long-term arrangement with Apple TV+, and now as the consumer products agency for Peanuts in more than 50 countries worldwide, our global organization is uniquely … [Read more...] about Peanuts Appoints Wildbrain For CP Licensing in Asia-Pacific
Licensing Logistics: Shenzhen on COVID Alert Following Outbreak
By Gary Symons TLL Editor in Chief The COVID-19 pandemic continues to threaten the licensing and consumer product industries, due to recent flareups in China. Recent reports from the Chinese government indicate the outbreak is shifting to its south coast, including the massive manufacturing hub of Shenzhen, located next door to Hong Kong and Macau. Shenzhen is a critical … [Read more...] about Licensing Logistics: Shenzhen on COVID Alert Following Outbreak
TV Licensing: BBC Lands Global Deal With Hasbro For Bluey Products
BBC Studios has sealed the deal for a global partnership with Hasbro for products inspired by the hit kids' show Bluey. The Emmy-award winning Bluey, produced by Australia's Ludo Studio, airs on Disney Junior, Disney Channel and Disney+. BBC says the new range will feature Bluey editions of the board games Monopoly Junior and Trouble, as well as Play-Doh, and will start … [Read more...] about TV Licensing: BBC Lands Global Deal With Hasbro For Bluey Products
Poll: Is Your Company Prepared for a Cold War With China?
TAKE THE POLL By Gary Symons TLL Editor in Chief For the licensing industry, these are dangerous times. As Russia prosecutes its brutal invasion of Ukraine, the US government and its NATO allies have made it clear to China that any aid to Russia will result in serious and potentially devastating consequences. But those consequences can cut both ways when you're … [Read more...] about Poll: Is Your Company Prepared for a Cold War With China?
Analysis: Is Licensing Industry Prepared For a Cold War With China?
US Sanctions Loom As China Continues Alliance With Russia During War in Ukraine By Gary Symons TLL Editor in Chief Much has been written about the impact of the Ukraine War on the global economy, but little on the potential impact on the licensing and consumer products industry in the event that China is sanctioned by Western nations. However, that is a very real … [Read more...] about Analysis: Is Licensing Industry Prepared For a Cold War With China?
Licensing Law: Spin Master Wins Key IP Legal Actions in China
By Gary Symons TLL Editor in Chief Canadian-based toymaker Spin Master announced it has won several landmark IP protection cases in the Chinese courts. While many Western companies have in the past complained about IP theft in China, Spin Master says its victories are a positive sign of China's commitment to tackle counterfeiting and IP infringement in the toy industry. "These … [Read more...] about Licensing Law: Spin Master Wins Key IP Legal Actions in China
Fashion Licensing: ABG Tags Tristate As China Licensee For Reeboks
By Allison Watkinson TLL Reporter Authentic Brands Group has signed a long-term license agreement with Tristate Holdings for Reebok in select Asian markets. ABG is a global brand development, marketing and entertainment company. It is known for building and managing entertainment, apparel, and consumer brands, as well as the likeness of celebrities. Tristate Holdings Limited … [Read more...] about Fashion Licensing: ABG Tags Tristate As China Licensee For Reeboks
Forever 21 Tries To Enter China Market For Third Time
The fashion brand Forever 21 is rebooting its efforts to establish a presence in China, according to a story broken by Women's Wear Daily. This is the third time Forever 21 has tried to enter the Chinese retail market. The first time was in 2008, but the attempt was short-lived and unsuccessful. The company tried again in 2011 but pulled out in 2019 after disappointing revenue … [Read more...] about Forever 21 Tries To Enter China Market For Third Time