TLL Staff Smiley, the brand based on happiness, is spreading a little more joy in its first ever collaboration with tech giant Samsung. Together, they're introducing The Smiley Edition, a collection of accessories designed to celebrate positivity and creativity. The Smiley Company owns the trademark and IP for the globally recognized 'Smiley Face', which it has used as a … [Read more...] about Smiley and Samsung Spreading the Joy With New Collection
Asia
King Ice Jewelry Putting the Shine On Sonic The Hedgehog
By Gary Symons TLL Editor in Chief Video game icon and movie star extraordinaire Sonic the Hedgehog is sporting some major bling these days, thanks to a partnership with King Ice. The SEGA-owned Sonic the Hedgehog brand has launched a new collection of jewelry with their LA-based partner King Ice. TLL previously covered King Ice as a major new player in the branded … [Read more...] about King Ice Jewelry Putting the Shine On Sonic The Hedgehog
Nintendo Releasing Live Action Film Based on Legend of Zelda
By Gary Symons TLL Editor in Chief It had to happen eventually, and now it has. Nintendo has announced over its X (Twitter) account that it will produce a live action film based on The Legend of Zelda, in partnership with Sony Pictures. The news was shared by none other than the equally legendary creator and game developer Shigeru Miyamoto, who took to X to write, … [Read more...] about Nintendo Releasing Live Action Film Based on Legend of Zelda
Sanrio Celebrating 50 Years of Hello Kitty With Year-Long Party
By Gary Symons TLL Editor in Chief The lifestyle brand Sanrio is putting on a year-long party to mark the 50th anniversary of Hello Kitty. The ridiculously cute Hello Kitty will turn 50 on Nov. 1, 2024, and Sanrio says the intervening year will be filled with ways to celebrate in both the digital and physical worlds, and will be highlighted with many surprises along the … [Read more...] about Sanrio Celebrating 50 Years of Hello Kitty With Year-Long Party
NERF XPerience Expands to China in Hasbro x Kingsmen Partnership
By Gary Symons TLL Editor in Chief Hasbro and Kingsmen Creatives are expanding their NERF Xperience brand into China, starting with an entertainment centre in Beijing. NERF is one of the eight core division that Hasbro is focusing on under its new strategic plan, aiming to turn it into a billion dollar brand. That quest has gotten a boost with the partnership … [Read more...] about NERF XPerience Expands to China in Hasbro x Kingsmen Partnership
Hasbro Renews TOMY Partnership to Launch Next-Gen BEYBLADE Line
By Allison Watkinson TLL Reporter Hasbro has just renewed its long-standing partnership with TOMY Company, T-Licensing Inc and ADK Emotions NY to launch BEYBLADE X, the next generation of BEYBLADE products. Following a July debut in Japan, these much-anticipated Generation 4 Beyblade products will see a global launch in Fall 2024, coinciding with the brand's 25th … [Read more...] about Hasbro Renews TOMY Partnership to Launch Next-Gen BEYBLADE Line
Disney Reportedly Looking at 10B Sale of Its Assets in India
By Gary Symons TLL Editor in Chief The Walt Disney Company is close to a deal to sell its operations in India to its biggest rival Reliance Industries. Disney values its India assets, which includes the Disney+ Hotstar streaming service, at around $10 billion. The company has been looking at ways to trim costs after dealing with the fallout from the COVID-19 pandemic, and a … [Read more...] about Disney Reportedly Looking at 10B Sale of Its Assets in India
Spider-Man Does Whatever a Spider Can to Break Video Game Sales Records
Marvel’s Spider-Man 2 Breaks Sales Records to Become Fastest-selling PlayStation Studios Game in PlayStation History By Gary Symons TLL Editor in Chief As Spider-Man likes to say, 'With great power, comes great profits." Or something like that. Marvel's licensed Spider-Man 2 from Insomniac Games has smashed records to become the fastest-selling Playstation Studios … [Read more...] about Spider-Man Does Whatever a Spider Can to Break Video Game Sales Records
Bokksu Unveils Advent Calendar Brimming With Licensed Japanese Treats
By Allison Watkinson TLL Reporter Bokksu has created a limited-edition advent calendar gift box for the holiday season called the Japan Wonderland Advent Calendar. Bokksu is a direct-to-consumer retail company that offers curated selections of traditional Japanese snacks, gifts, and home wares. The products that Bokksu offers are sourced through licensing partnerships … [Read more...] about Bokksu Unveils Advent Calendar Brimming With Licensed Japanese Treats
Konami Signs Three New Partners for Yu-Gi-Oh
By Allison Watkinson TLL Reporter Konami Cross Media NY has signed Fashion UK, Kovert and Mister SFC as new licensing partners for the Yu-Gi-Oh! franchise. Yu-Gi-Oh! is a global anime and manga franchise that encompasses numerous manga series, over 900 anime episodes, several animated feature films, an official trading card game, video and mobile games, and a wide range … [Read more...] about Konami Signs Three New Partners for Yu-Gi-Oh