By TLL Staff Miraculous Corp has announced multiple activations across the Middle East, Turkey, Africa and India for the Miraculous franchise. The new Miraculous licensing activations in the Middle East and Africa was launched in response to a significant increase in viewership throughout the regions. The activations span a range of categories including live events, … [Read more...] about Miraculous Expands Licensing Program in the Middle East and Africa
Middle East
Chupa Chups Announces Beautiful Partnership With The Ugly Duck
By Gary Symons TLL Editor in Chief Perfetti Van Melle Licensing just announced a new partnership with The Ugly Duck, melding the playfulness of Chupa Chups with the innovative design of TUD. The collaboration is intended to celebrate the fusion of nostalgia and contemporary design, creating collectibles that evoke the joy of childhood. Based in Dubai, The Ugly Duck … [Read more...] about Chupa Chups Announces Beautiful Partnership With The Ugly Duck
Feature: Markettcom Provides Licensing Expertise in the MENA Region
By Gary Symons TLL Editor in Chief Expanding a brand into a new territory can be tough at the best of times, but much more difficult when you’re in a region where you don’t speak the language, or are not familiar with the culture. That’s why many brands and licensing agencies partner with local agencies who literally grew up in the region, and know it inside out. In … [Read more...] about Feature: Markettcom Provides Licensing Expertise in the MENA Region
Falcon’s Beyond To Play Key Role in First-Ever Dragon Ball Theme Park
By Allison Watkinson TLL Reporter Falcon’s Creative Group has been named master planner, attraction designer and creative guardian of the first-ever Dragon Ball theme park. Falcon's Creative Group is a division of Falcon’s Beyond Global, Inc. Unveiled at AnimeJapan on March 22, the Dragon Ball theme park experience will span over 500,000 square meters and will be a … [Read more...] about Falcon’s Beyond To Play Key Role in First-Ever Dragon Ball Theme Park
Hybrid Meta in Landmark Deal With Warner For ‘Phygital’ Merchandise
By Gary Symons TLL Editor in Chief Metaverse company Hybrid Meta is going beyond digital, offering 'phygital' products in a partnership with Warner Bros. Discovery Global Consumer Products. Phygital products are those offering both a digital and physical version of an item. For example, a consumer could buy a physical shirt for wear in real life (IRL), and a digital … [Read more...] about Hybrid Meta in Landmark Deal With Warner For ‘Phygital’ Merchandise
Who’s News: Warner Appoints New SVP for Consumer Products in EMEA Region
By Allison Watkinson TLL Reporter Warner Bros. Discovery has promoted Philippe Roucoule to senior vice president of EMEA consumer products. Roucoule previously held the position of VP of category and retail business development for WBD. In his new role, Roucoule will be responsible for leading all of the company's consumer products operations across EMEA (Europe, Middle … [Read more...] about Who’s News: Warner Appoints New SVP for Consumer Products in EMEA Region
Who’s News: Paramount Global Names New VP of Consumer Products
TLL Staff Paramount Global has promoted Rebecca Jenkins to VP of Consumer Products, in charge of the UK, Ireland, Australia, New Zealand and Israel. Jamie Drew, executive VP of Paramount Consumer Products & Experiences, says Jenkin has demonstrated a strong track record in landing highly successful, global partnerships in her five-year tenure at Paramount. “Rebecca is … [Read more...] about Who’s News: Paramount Global Names New VP of Consumer Products
ZAG and Riva Kids Launch Miraculous Fashion Range Across Middle East
By Allison WatkinsonTLL ReporterZAG has signed a partnership with Riva Fashion for a Miraculous-themed clothing and accessories collection that will be distributed throughout the Middle East. Initially founded in 1973, Riva Fashion is a family-owned clothing and accessories company that offers branded products for women, teenagers and kids. “Miraculous has become a beloved … [Read more...] about ZAG and Riva Kids Launch Miraculous Fashion Range Across Middle East
SEGA and Wildbrain Secure Some ‘Super Sonic’ Licensees
By Allison Watkinson TLL Reporter WildBrain CPLG and SEGA of America have secured multiple new licensing partnerships for the Sonic Prime Netflix series. Sonic Prime is an animated adventure series that follows Sonic the Hedgehog as he journeys through a warped multiverse to restore his original reality. The Sonic Prime series is jointly produced, distributed, and … [Read more...] about SEGA and Wildbrain Secure Some ‘Super Sonic’ Licensees
Dubai Cafe Recreates the World of Masha and the Bear
By Allison Watkinson TLL Reporter The Animaccord entertainment company has announced a second fully branded venue for its Masha and the Bear franchise. Located in the Dubai Mall, the new Masha and the Bear Play Cafe is a restaurant and family entertainment center that is scheduled to launch during October 2023. The licensed Play Cafe will feature Masha and the Bear … [Read more...] about Dubai Cafe Recreates the World of Masha and the Bear