By Gary Symons TLL Editor in Chief Electronic Arts has new owners as the Saudi-owned Public Investment Fund announced it has completed a $55 billion acquisition of the gaming giant. It is the second-largest acquisition of a video game company in dollar terms, trailing only the buyout of Activision Blizzard by Microsoft in 2023 for $75.4 billion. So, what does $55 billion … [Read more...] about Breaking: Electronic Arts Acquired by Saudi Fund for $55 Billion
Middle East
Who’s News: Mattel Appoints New Leadership in EMEA Region
By Allison Watkinson TLL Reporter Mattel has undertaken a restructuring of its commercial organization leadership aimed at strengthening its operating model to enable greater focus, agility and accountability. That restructuring has seen three new senior managers appointed to critical roles in the company's regional operations, those being Apostolis Karampatzakis, Sebastian … [Read more...] about Who’s News: Mattel Appoints New Leadership in EMEA Region
SEGA, Rovio Expand Angry Birds Partnership With WildBrain CPLG
By Allison Watkinson TLL Reporter SEGA Corp. and Rovio Entertainment have broadened their licensing agreement with WildBrain CPLG to include representation of the Angry Birds franchise across Europe (excluding select countries such as the United Kingdom), the Middle East and South Korea. The expansion enables WildBrain CPLG to develop licensing programs in those regions … [Read more...] about SEGA, Rovio Expand Angry Birds Partnership With WildBrain CPLG
Dr. Seuss Taps WildBrain CPLG to Expand Location-Based Entertainment
By Allison Watkinson TLL Reporter Dr. Seuss Enterprises is responding to consumer demand for location-based entertainment by expanding its relationship with Wildbrain CPLG. The licensing agency has been appointed to represent the brand's location-based entertainment (LBE) rights across the U.K., Europe and Asia-Pacific, excluding Greater China, the companies announced … [Read more...] about Dr. Seuss Taps WildBrain CPLG to Expand Location-Based Entertainment
Who’s News: RWS Global Adds Kathy Bagshaw and AJ Gardner in Key Roles
By Allison Watkinson TLL Reporter RWS Global has appointed two senior leaders as the company continues to scale its entertainment production and operations for parks and destination partners worldwide. Kathy Bagshaw joins as Senior Advisor, Operations, where she will focus on strengthening operational delivery across major parks, including work with Merlin … [Read more...] about Who’s News: RWS Global Adds Kathy Bagshaw and AJ Gardner in Key Roles
Big Picture Tasked With Constructing Meccano Licensing Program
TLL Staff Libertas Brands has appointed Big Picture Licensing to represent Spin Master’s Meccano brand across Europe, the Middle East and Africa, as the classic construction toy seeks to bolt itself into new consumer product categories. Under the partnership, Big Picture Licensing will pursue licensing opportunities for Meccano across a wide range of sectors, including … [Read more...] about Big Picture Tasked With Constructing Meccano Licensing Program
Hasbro and Kids Entertainment for Transport Launch Peppa Pig Dubai Tour
By Allison Watkinson TLL Reporter Kids Entertainment For Transport has partnered with Hasbro to launch a licensed Peppa Pig tourism experience called the Peppa Dubai Tour. Licensed by Hasbro and operated by Kids Entertainment, the experience takes passengers on a tour of Dubai’s major landmarks in a fully customized Peppa Pig tour bus. The licensed tour also features Peppa … [Read more...] about Hasbro and Kids Entertainment for Transport Launch Peppa Pig Dubai Tour
Falcon’s Creative Group Tagged to Create Immersive Heart of New Murabba in Saudi Arabia
By Gary Symons TLL Editor in Chief The experiential entertainment leader Falcon's Creative Group has been tapped to create immersive experiences in New Murabba, a massive redevelopment of the downtown heart of Riyadh in Saudi Arabia. New Murabba has now signed a long-term strategic agreement with Falcon’s "to create visionary concepts and immersive experiences" for The … [Read more...] about Falcon’s Creative Group Tagged to Create Immersive Heart of New Murabba in Saudi Arabia
Animotion Media Joins as Official Sponsor of Licensing Horizons Conference
TLL Staff Animotion Media Group, a UAE-based producer and distributor of children’s animated content, has been named an official sponsor of Licensing Horizons Riyadh 2025. The event, scheduled for October 28, 2025, is Saudi Arabia’s only dedicated brand licensing conference, bringing together international intellectual property owners, manufacturers, retailers, and … [Read more...] about Animotion Media Joins as Official Sponsor of Licensing Horizons Conference
Teddy Mountain Seeks Make-A-Bear Licensees Across MENA
By Allison Watkinson TLL Reporter Teddy Mountain has launched a new business venture that has expanded its Make-A-Bear brand to reach new licensees throughout the MENA region. Titled Teddy Mountain UAE, the new venture is designed to offer Make-A-Bear products to businesses located across the Middle East and North Africa. “The launch of Teddy Mountain UAE is a … [Read more...] about Teddy Mountain Seeks Make-A-Bear Licensees Across MENA