By Allison Watkinson TLL Reporter RMS USA has appointed Heather Wilson as its first chief brand officer and named John Tomulonis as its VP of licensing. With over two decades working in the toy industry, Heather Wilson brings a wealth of knowledge and experience in engaging consumer attention and expanding brands. In her new role at RMS USA, she will focus on expanding the … [Read more...] about Who’s News: RMS USA Appoints Two Executives to Senior Leadership Team
North America
CAA Tapped to Expand Anheuser-Busch Global Licensing Program
TLL Staff CAA Brand Management has been named the global licensing agency for Anheuser-Busch, expanding its longtime relationship with the brewing giant. The announcement signals a renewed push to take Anheuser-Busch’s brand portfolio beyond the beer aisle, and into a frothy mix of consumer product categories around the world. As part of the agreement, CAA Brand Management … [Read more...] about CAA Tapped to Expand Anheuser-Busch Global Licensing Program
Entertainment Software Association Warns of Tariff Impact
By Gary Symons TLL Editor in Chief The postponement of the Nintendo Switch 2 is just one sign the video gaming industry will be hard hit by tariffs. That's according to the Entertainment Software Association, which says the roller coaster ride of tariffs and counter-tariffs will impact the entire industry. "We do expect these tariffs will have a real and detrimental impact … [Read more...] about Entertainment Software Association Warns of Tariff Impact
US Care Bears Fans Can Now ‘Unlock the Magic’
TLL Staff Maximum Entertainment has officially released Care Bears: Unlock the Magic in the United States on Nintendo Switch and PlayStation5. The physical Nintendo Switch editions are also launching today (Tuesday, April 8). A PlayStation 5 retail version is scheduled to release on May 6. Previously released in Europe across Nintendo Switch, PlayStation 5 (retail), and … [Read more...] about US Care Bears Fans Can Now ‘Unlock the Magic’
WeightWatchers Names LMCA as its North American Licensing Agent
By Allison Watkinson TLL Reporter WeightWatchers has appointed LMCA to expand its consumer products footprint across North America with new licensing partnerships. As WeightWatcher's licensing representative, LMCA will seek new partners for the brand across several product categories. These categories will span a range of health-focused food, beverage and lifestyle … [Read more...] about WeightWatchers Names LMCA as its North American Licensing Agent
Panini America Lands Agreement With Football Phenom Travis Hunter
By Gary Symons TLL Editor in Chief Panini America has landed an exclusive autographed trading card agreement with University of Colorado standout and 2024 Heisman Trophy winner Travis Hunter. Hunter is seen as being among the next generation of football stars, after he dazzled fans with his rare two-way play as both a wide receiver and a cornerback for the Buffaloes. Panini … [Read more...] about Panini America Lands Agreement With Football Phenom Travis Hunter
Duke’s Mayo and Mason Hereford Cook Up Co-Branded Kitchen Tools
By Allison Watkinson TLL Reporter Duke's Mayonnaise and Chef Mason Hereford have launched a co-branded kitchen tool set inspired by Hereford's Turkey and the Wolf restaurant. "This collab has been a longtime coming," said Hereford. "Duke's is not just my go-to mayo, it's an essential ingredient in my kitchen. As a standalone, I slather it on tomato sandwiches and dip … [Read more...] about Duke’s Mayo and Mason Hereford Cook Up Co-Branded Kitchen Tools
Dovetail Workwear and John Deere Celebrate Women in Agriculture
By Allison Watkinson TLL Reporter Dovetail Workwear and John Deere have teamed up for a licensed workwear collection for women in the agriculture industry. The collection includes a range of functional apparel and gear that is specifically designed to address the needs of female agricultural workers. "We are thrilled to partner with John Deere to honor and support the … [Read more...] about Dovetail Workwear and John Deere Celebrate Women in Agriculture
Waterloo Sparkling Water and Guy Fieri Launch Fruity Beverage Collection
By Allison Watkinson TLL Reporter Waterloo Sparkling Water and Guy Fieri's Flavortown have launched a licensing partnership to introduce three limited-edition beverages. Crafted by Waterloo, the licensed beverages are made with Non-GMO Project Verified natural flavors and purified carbonated water. As with all of the company's sparkling drink varieties, the Guy Fieri … [Read more...] about Waterloo Sparkling Water and Guy Fieri Launch Fruity Beverage Collection
How Canadian Hockey Jerseys Illustrate the Licensing Industry’s Tariff Dilemma
By Gary Symons TLL Editor in Chief The tribulations faced by a Canadian sports licensee is providing a Maple Leaf-inspired view of how America's new trade tariffs could impact licensing. SP Apparel Inc. is an apparel company in Saint-Hyacinthe, Quebec, that has been producing the official jerseys of the National Hockey League for decades. In fact, every authentic NHL … [Read more...] about How Canadian Hockey Jerseys Illustrate the Licensing Industry’s Tariff Dilemma