By Gary Symons TLL Editor in Chief The Moodsters Children's Foundation and PlaySpace Health have unveiled a collaboration to expand The Moodsters to healthcare providers, educators, parents, and practitioners. The deal, brokered by licensing agencies Becker & Associates and Kaufman Licensing, will see the Moodsters characters included on PlaySpace Health's HIPAA … [Read more...] about Moodsters and PlaySpace Team Up to Boost Children’s Mental Health
North America
IMC Licensing to Boost the Buzz Around Sioux Honey
By Gary Symons TLL Editor in Chief Sioux Honey Cooperative has appointed IMC Licensing as the exclusive licensing agency for its flagship Sue Bee Honey brand. The deal marks a strategic move to extend the brand into new consumer product categories through co-branded partnerships. With IMC now officially in the hive, Sioux Honey is betting that thoughtful licensing can help … [Read more...] about IMC Licensing to Boost the Buzz Around Sioux Honey
Who’s News: Asad Ayaz to Head Disney’s New Marketing and Brand Division
By Gary Symons TLL Editor in Chief The Walt Disney Company (NYSE: DIS) has announced the creation of a new enterprise marketing and brand organization. This new division will change the way Disney markets its films, TV series, brands, and consumer products around the world. The company says the move is intended to align the company’s industry-leading marketing teams … [Read more...] about Who’s News: Asad Ayaz to Head Disney’s New Marketing and Brand Division
Corporate Drama: Netflix Sweetens Warner Bros. Deal With All Cash Offer
By Gary Symons TLL Editor in Chief The takeover battle for Warner Bros. Discovery has more twists and turns than a Netflix mystery drama. The latest plot twist sees Netflix staving off a competing but hostile bid from Paramount Skydance by offering an all cash offer to buy out WBD for $82.7 million. Netflix and Warner say the revised agreement simplifies the … [Read more...] about Corporate Drama: Netflix Sweetens Warner Bros. Deal With All Cash Offer
Paladone Expands NBCUniversal License to the United States
TLL Staff The global giftware company Paladone announced the expansion of its licensing agreement with NBC Universal, securing rights to bring its range of trend-led pop culture products to the United States for the first time. Under this expanded agreement, Paladone will develop and distribute a diverse collection of lifestyle and gifting products celebrating beloved NBC … [Read more...] about Paladone Expands NBCUniversal License to the United States
Who’s News: Funko Appoints Night CEO Reed Duchscher to Board
TLL Staff Funko says Night CEO Reed Duchscher has joined its board of directors, as longtime director Mike Lunsford steps down. Duchscher is the founder and Chief Executive Officer of Night, a talent management and venture platform that partners with influential creators, artists, and brands. "I'm excited to be joining Funko at a time where the culture, entertainment, and … [Read more...] about Who’s News: Funko Appoints Night CEO Reed Duchscher to Board
Who’s News: Pam Kaufman to Lead ‘Fashiontainment’ Platform for Gap Inc.
By Gary Symons TLL Editor in Chief Gap Inc. has appointed Pam Kaufman as Executive Vice President and Chief Entertainment Officer, leading a new initiative it calls 'Fashiontainment'. In this newly created role, Kaufman will report to Gap Inc. President and Chief Executive Officer, Richard Dickson, starting February 2. Gap says the role is designed to build and scale Gap … [Read more...] about Who’s News: Pam Kaufman to Lead ‘Fashiontainment’ Platform for Gap Inc.
Why Matthew McConaughey Trademarked the Phrase “All Right, All Right, All Right”
By Gary Symons TLL Editor in Chief Caption: Matthew McConaughey (right) in a scene from the film 'Dazed and Confused'. Image credit: Universal Studios. The Oscar-winning actor Matthew McConaughey has trademarked his image and voice, including the famous movie catch phrase "All right, all right, all right." The reason? McConaughey reportedly didn't want people duplicating … [Read more...] about Why Matthew McConaughey Trademarked the Phrase “All Right, All Right, All Right”
Sephora and Tabasco Launch Spicy, Limited-Edition Lip Gloss Line
TLL Staff Sephora Collection has partnered with the Tabasco brand on a limited-edition beauty collaboration that brings the hot sauce maker into the cosmetics category for the first time. The deal was facilitated by IMG Licensing. The collaboration centers on Sephora Collection’s Outrageous Plump Volume Effect Lip Gloss, formulated with chili pepper extract and hyaluronic … [Read more...] about Sephora and Tabasco Launch Spicy, Limited-Edition Lip Gloss Line
Gibson Partners With Keith Richards on Limited-Edition ES-355 Replicas
TLL Staff Gibson has announced a new partnership with Rolling Stones co-founder Keith Richards, unveiling two limited-edition recreations of his iconic 1960 Gibson ES-355 guitar. The collaboration introduces the Keith Richards 1960 ES-355 Collector’s Edition, Signed Guitar and Label, and the Keith Richards 1960 ES-355, Signed Label, both handcrafted by Gibson Custom in … [Read more...] about Gibson Partners With Keith Richards on Limited-Edition ES-355 Replicas