By Allison Watkinson TLL Reporter Feld Entertainment has signed a multi-year licensing deal with AXIL Brands for Monster Jam-inspired hearing protection products. Under the terms of the agreement, AXIL will maunfacture and sell licensed Monster Jam earbuds, hearing devices, earmuffs and ear plugs through a network of distribution channels across the US. Designed for … [Read more...] about Axil Develops Monster Jam Hearing Protection
North America
Amazon Acquires Creative Control of the James Bond Franchise
By Gary Symons TLL Editor in Chief James Bond may have a license to kill, but Amazon MGM Studios now has a license to film. Amazon MGM Studios issued a joint statement with Michael G. Wilson and Barbara Broccoli saying they have formed a new joint venture to house the James Bond intellectual property rights. Most importantly, under the terms of the new venture, Amazon MGM … [Read more...] about Amazon Acquires Creative Control of the James Bond Franchise
Mike’s Hot Honey and Blue Diamond Launch Spicy Almonds
By Allison Watkinson TLL Reporter Mike’s Hot Honey and Blue Diamond have launched a collaborative partnership for licensed Hot Honey Almonds. Brokered by Brandgenuity, the partnership offers a new snack option that blends the distinct flavors of Mike’s Hot Honey with Blue Diamond's high-quality roasted almonds. “Like Blue Diamond, Mike’s Hot Honey shares a love and … [Read more...] about Mike’s Hot Honey and Blue Diamond Launch Spicy Almonds
Wyncor and Hasbro Announce Licensing Deal for Dungeons & Dragons Miraball™ Surprise Toys
By Gary Symons TLL Editor in Chief The new and fast-growing toy company Wyncor will be producing a new line of Dungeons & Dragons-themed Miraball Surprise toys. Wyncor says it just signed a licensing agreement with Hasbro and its Wizards of the Coast division, which owns the Dungeons & Dragons brand. The new collection is set to launch in the second quarter of … [Read more...] about Wyncor and Hasbro Announce Licensing Deal for Dungeons & Dragons Miraball™ Surprise Toys
Ferrero Teams Up with DC and Funko for Chocolate Collab
By Allison Watkinson TLL Reporter Ferrero North America has partnered with Funko and Warner Bros. Discovery to bring licensed Funko Pop! x DC collectibles to its Kinder candy brands. Through the collaboration, the company has developed two licensed candy collections for its Kinder Joy and Kinder Chocolate labels. The deal was brokered through Warner Bros. Discovery … [Read more...] about Ferrero Teams Up with DC and Funko for Chocolate Collab
Licensing Works and Kewpie Bring the Love on Valentine’s Day
By Gary Symons TLL Editor in Chief Kewpie was conceived as a symbol of love and laughter, and the brand certainly lived up to that reputation this Valentine's Day. Licensing Works!, the exclusive agent for the Kewpie Corporation, brokered the launch of several new Kewpie products, timed for Valentine’s Day. Kewpie Corporation owns the global rights for the Kewpie … [Read more...] about Licensing Works and Kewpie Bring the Love on Valentine’s Day
Paris Hilton and Vitapod Launch Healthy Beverage Collection
By Allison Watkinson TLL Reporter Paris Hilton and her company 11:11 Media have launched a licensing partnership with Vitapod for an exclusive nutrient-infused beverage collection. "As someone who is always on the go and passionate about health, beauty and wellness, I am so excited to launch this partnership with Vitapod," said Paris Hilton. "They have created a truly … [Read more...] about Paris Hilton and Vitapod Launch Healthy Beverage Collection
Krypto Gets His Own Super Dog Toys and Accessories
Plus, Squishmallows Expands Its Pet Accessory Lineup TLL Staff Krypto the Superdog is getting his own pet accessories line, available now on the DC Shop in advance of the July 11 premiere of Superman. Clark Kent's adorable and bullet-proof dog Krypto may be the most hotly anticipated element of the upcoming Superman movie, given a starring role in the film's first … [Read more...] about Krypto Gets His Own Super Dog Toys and Accessories
Gender Parity Achieved for the First Time for Major Film Releases
By Gary Symons TLL Editor in Chief Two new studies showed that women achieved gender parity for major US film releases in 2024, the first time that has happened. One of the studies was Dr. Martha Lauzen's annual report, It's a Man's (Celluloid) World Report. It found that out of the 100 top grossing films in 2024, women played the lead in 42% of the films, which is the … [Read more...] about Gender Parity Achieved for the First Time for Major Film Releases
True Food Kitchen Partners with SZA for New CZA Salad
By Allison Watkinson TLL Reporter True Food Kitchen and SZA have partnered for a licensed menu collaboration called the SZA CZA salad. Available at all 46 True Food locations, the SZA CZA salad is an updated spin on the restaurant's kale caesar salad that is inspired by the award-winning artist's favorite ingredients. "This partnership is a perfect blend of what we're … [Read more...] about True Food Kitchen Partners with SZA for New CZA Salad