By Gary Symons TLL Editor in Chief Victura Media, a new entertainment franchise company, was just unveiled at MIPCOM 2024 in Cannes. Victura was founded by entertainment executive Thom Chapman (pictured) and executive producer Gráinne McNamara, and is based in the UK and Canada. The company announced at its launch that it has already secured a slate of IP, which … [Read more...] about Entertainment & Licensing Company Victura Launches at MIPCOM
Canada
NRF Predicts US Holiday Spending Close to $1 Trillion
By Gary Symons TLL Editor in Chief The National Retail Federation predicts holiday spending will grow by 2.5 to 3.5% in 2024, boosting U.S. spending to almost $1 trillion. The NRF says the increase will equate to spending of between $979.5 billion and $989 billion in total holiday spending in November and December, compared with $955.6 billion during the same time … [Read more...] about NRF Predicts US Holiday Spending Close to $1 Trillion
Reebok Dives Into Sports Nutrition With Generation Joy
TLL Staff The global sports brand Reebok has announced a partnership with Generation Joy to launch innovative performance and nutritional products. The partners say they are aiming to revolutionize sports nutrition by delivering high-quality, effective and research-backed products for the sports and performance nutrition market. Through the partnership, Generation Joy … [Read more...] about Reebok Dives Into Sports Nutrition With Generation Joy
Kartoon Studios Says Expansion Plan Paying Off in 2024
By Gary Symons TLL Editor in Chief Kartoon Studios' gamble on growth has paid off, as the company says it is achieving its goal of becoming "Netflix for kids." The studio says viewership has increased dramatically at the same time the flagship asset Kartoon Channel! is enjoying increased profitability. Typically, most streaming platforms have struggled to attain … [Read more...] about Kartoon Studios Says Expansion Plan Paying Off in 2024
Licensing Roundup: LeMans Fast Fashion, The Ultimate Drinking Game and More
Le Mans Revs Up Its Fashion With Anti Social Social Club Top racing brand Le Mans is adding some horsepower to its licensing, collaborating on a new fashion collection with Anti Social Social Club. ASSC is dropping its first co-branded collection with Le Mans, coinciding with the annual running of the legendary endurance automotive race in France. In a deal brokered by … [Read more...] about Licensing Roundup: LeMans Fast Fashion, The Ultimate Drinking Game and More
Fisher Price Is Up Schitt’s Creek With Little People Collection
By Gary Symons TLL Editor in Chief Fisher-Price and ITV Studios have joined forces to bring consumers the most stylish Little People Collector Set of all time, featuring the Rose family from Schitt's Creek. The underdog Emmy winner and Netflix hit tells the story of a wealthy video game store tycoon, Johnny Rose, who gets caught up in an embezzlement scandal, and loses … [Read more...] about Fisher Price Is Up Schitt’s Creek With Little People Collection
Licensed Star Wars Oreo Cookies Rocket into Retail Market
By Allison Watkinson TLL Reporter Mondelēz International's Oreo brand is releasing officially licensed Star Wars Oreo Cookies in collaboration with Lucasfilm. The special-edition Star Wars Oreo Cookie collaboration includes two variations for the dark side and light side factions of the Star Wars science-fiction franchise. "Pairing two tremendously loved communities to launch … [Read more...] about Licensed Star Wars Oreo Cookies Rocket into Retail Market
Nelvana Named Canadian Licensing Agency for MGA Entertainment
By Allison Watkinson TLL Reporter Nelvana has signed a licensing and consumer product representation agreement with MGA Entertainment for the company's Canadian expansion initiatives. A subsidiary of Corus Entertainment, Nelvana is an entertainment company and licensing agency that specializes in producing and distributing branded children's entertainment, in addition to … [Read more...] about Nelvana Named Canadian Licensing Agency for MGA Entertainment
Cronus Global to Rep emoji company in US and Canada
By Gary Symons TLL Editor in Chief The folks at Cronus Global have a smile on their faces today, as the agency has been appointed by the emoji company for the US and Canada. “We’re excited to partner with Cronus Global, a leading licensing agency known for its innovative strategies in brand development,” said Marco Huesges, CEO and founder of the emoji company GmbH. … [Read more...] about Cronus Global to Rep emoji company in US and Canada
Viral YouTube Hit Super Simple Songs at Licensing Expo
By Gary Symons TLL Editor in Chief Pretty much anyone in licensing can tell you that YouTube has spawned some of the most successful brands in the world. Whether it’s MrBeast, the kids’ show Cocomelon, Baby Shark or Ryan’s World, YouTube streamers aren’t just attracting eyeballs—they’re attracting lucrative and mutually beneficial licensing … [Read more...] about Viral YouTube Hit Super Simple Songs at Licensing Expo