The Licensing Letter

Canada

Carvel Gets A Cool New Look For Its Ice Cream Cakes

TLL Staff Carvel Ice Cream Cakes have introduced updated packaging in grocery stores across the U.S., reflecting the brand’s recent rebrand and aimed at refreshing its presence in the freezer aisle. The redesign comes from I Love Ice Cream Cakes (ILICC), a division of Rich Products Corporation responsible for a portfolio of licensed and branded ice cream cakes, including … [Read more...] about Carvel Gets A Cool New Look For Its Ice Cream Cakes

Dove and Pandora Get the Royal Treatment With Bridgerton

TLL Staff Netflix’s hit show Bridgerton is extending its influence beyond the screen through collaborations with Pandora and Dove. The two global brands are partnering with the Shondaland-produced series to launch limited-edition collections that bring the elegance, romance, and intrigue of the Ton into fans’ everyday lives. Pandora Brings Regency Romance to … [Read more...] about Dove and Pandora Get the Royal Treatment With Bridgerton

Ladybug and Cat Noir Hit the Stage in Live Production of ‘Miraculous’

TLL Staff Miraculous characters Ladybug and Cat Noir will be getting a taste of the limelight, as partner Monlove announces plans for a live stage performance. Miraculous Corp., the joint venture between partner studios Mediawan and ZAG, says it has signed a deal with entertainment producer Monlove for the 'Miraculous Live Stage Spectacular'. Featuring superheroes Ladybug and … [Read more...] about Ladybug and Cat Noir Hit the Stage in Live Production of ‘Miraculous’

Disney-Pixar Partner With PuraVida Foods on Healthy Frozen Meals

By Gary Symons TLL Editor in Chief Pura Vida Foods has released a new line of frozen meals that combine healthy choices with the fun of popular Disney and Pixar characters. PuraVida Foods just expanded its KidsLife brand in December with the new line of licensed frozen meals, marking the brand’s latest move into character-driven food products. “We built PuraVida on the … [Read more...] about Disney-Pixar Partner With PuraVida Foods on Healthy Frozen Meals

FIFA Brings Its Flagship Football Game to Netflix Ahead of World Cup 2026

By Gary Symons TLL Editor in Chief When the FIFA World Cup 2026 arrives next summer, football fans will have a new way to engage with the tournament beyond the stadium and the screen. FIFA is launching a newly reimagined football simulation game that will be available exclusively through Netflix Games, marking a major shift in how the world’s most recognizable sports brand … [Read more...] about FIFA Brings Its Flagship Football Game to Netflix Ahead of World Cup 2026

Player One Opens First Ever emojiPlanet Entertainment Venue

By Gary Symons TLL Editor in Chief Player One Amusement Group has just opened the first-ever emojiPlanet entertainment venue, located in Tsawassen, British Columbia. The new facility is located in the Tsawwassen Mills facility, a major shopping centre a short drive from the Canadian port city Vancouver. The venue, located at 5000 Canoe Pass Way, is developed in a licensed … [Read more...] about Player One Opens First Ever emojiPlanet Entertainment Venue

Heinz Releases Some Saucy Luggage in Deal With Herschel

By Gary Symons TLL Editor in Chief The Canadian lifestyle brand Herschel Supply's latest luggage line is the epitome of good taste ... literally ... thanks to a clever collab with HEINZ. The global leader in condiments announced its first-ever collaboration with Herschel, a Vancouver-based lifestyle brand that has gone global. The partners say their partnership is … [Read more...] about Heinz Releases Some Saucy Luggage in Deal With Herschel

EA Games Unveils a Killer Music Playlist for Battlefield 6

By Gary Symons TLL Editor in Chief Electronic Arts has a major hit on its hands with the release of Battlefield 6, but it also hopes to have some musical hits with a new Battlefield playlist. Battlefield 6 was a record-breaking release for EA, with 7 million sales of the game in the first three-days. As the game accumulates millions of fans, EA is now taking the opportunity … [Read more...] about EA Games Unveils a Killer Music Playlist for Battlefield 6

Lululemon Receives Trademark of the Term ‘Lululemon Dupes’

By Gary Symons TLL Editor in Chief When fashion vlogger Lulu Fox (image at right) revealed her favorite 'dupes' of Lululemon products, her fans loved it. "LULU!! these reviews are so beautiful OMGG i lovee ", said one. "I see this brand all over tiktok but i never knew they were a lulu dupe!," said another. "So cool how they do cashmere for $50 too wow!" But Lululemon … [Read more...] about Lululemon Receives Trademark of the Term ‘Lululemon Dupes’