By Allison Watkinson TLL Reporter Nelvana has signed a licensing and consumer product representation agreement with MGA Entertainment for the company's Canadian expansion initiatives. A subsidiary of Corus Entertainment, Nelvana is an entertainment company and licensing agency that specializes in producing and distributing branded children's entertainment, in addition to … [Read more...] about Nelvana Named Canadian Licensing Agency for MGA Entertainment
Canada
Cronus Global to Rep emoji company in US and Canada
By Gary Symons TLL Editor in Chief The folks at Cronus Global have a smile on their faces today, as the agency has been appointed by the emoji company for the US and Canada. “We’re excited to partner with Cronus Global, a leading licensing agency known for its innovative strategies in brand development,” said Marco Huesges, CEO and founder of the emoji company GmbH. … [Read more...] about Cronus Global to Rep emoji company in US and Canada
Viral YouTube Hit Super Simple Songs at Licensing Expo
By Gary Symons TLL Editor in Chief Pretty much anyone in licensing can tell you that YouTube has spawned some of the most successful brands in the world. Whether it’s MrBeast, the kids’ show Cocomelon, Baby Shark or Ryan’s World, YouTube streamers aren’t just attracting eyeballs—they’re attracting lucrative and mutually beneficial licensing … [Read more...] about Viral YouTube Hit Super Simple Songs at Licensing Expo
Caitlin Clark to Sign Landmark Deal With Nike
By Gary Symons TLL Editor in Chief NCAA basketball star Caitlin Clark is on the verge of scoring another slam dunk for women's sports. The University of Iowa star and number one pick in the WNBA draft is reportedly about to sign a record-setting, $28 million contract with Nike. According to reporting by The Wall Street Journal and The Athletic, the deal will span eight … [Read more...] about Caitlin Clark to Sign Landmark Deal With Nike
Viral TikTok Sensation Sad Nuggie Enters World of Licensing
By Gary Symons TLL Editor in Chief The viral TikTok character Sad Nuggie is a little happier these days, boasting a growing fan base and success in licensing. If you've never hear of Sad Nuggie, don't be surprised. The character and brand was launched less than two years ago, in August of 2022, but is growing fast with a soaring audience on Tiktok. The brand is now … [Read more...] about Viral TikTok Sensation Sad Nuggie Enters World of Licensing
WiT Foundation Launches Updated 2024 Scholarship Program
By Allison WatkinsonTLL ReporterWomen in Toys, Licensing & Entertainment has launched a 2024 WiT Foundation Scholarship to support undergraduate students who are pursuing degrees in industry-related fields.Designed to reach a wide range of women, the scholarship program is available to students have an interest in pursuing a career in the consumer products, toys, licensing … [Read more...] about WiT Foundation Launches Updated 2024 Scholarship Program
Scholastic Fuels Media Expansion With Acquisition of 9 Story
By Gary Symons TLL Editor in Chief The publisher Scholastic (NASDAQ: SCHL) has signed a definitive agreement for a major strategic investment in 9 Story Media Group. The $186 million investment will see Scholastic acquire 100% of the economic interest in and a minority of voting rights in 9 Story, a successful Canadian animation studio. Scholastic is a leading global … [Read more...] about Scholastic Fuels Media Expansion With Acquisition of 9 Story
Woof Gang Pets Brand Expands With First Location in Canada
By Allison Watkinson TLL Reporter The luxury pet care brand Woof Gang Bakery & Grooming is kicking off its first Canadian location with a grand opening event. Founded in 2007, Woof Gang Bakery & Grooming is a specialty retail company that offers premium pet food, pet supplies and professional pet grooming. The brand specializes in providing dog owners with … [Read more...] about Woof Gang Pets Brand Expands With First Location in Canada
London’s Savile Row Company Expanding Through Partnership With Brand Liaison
By Allison Watkinson TLL Reporter Savile Row London has appointed The Brand Liaison to expand its North American licensing program into additional product categories. Founded in 1938, Savile Row London is a ready-to-wear apparel brand that is designed and manufactured by the Savile Row Company. The Brand Liaison is a US-based agency that provides licensors and … [Read more...] about London’s Savile Row Company Expanding Through Partnership With Brand Liaison
Spin Master’s Puzzling 50th Anniversary Celebration of the Rubik’s Cube
By Allison Watkinson TLL Reporter Spin Master is launching a year-long marketing and licensing campaign to commemorate the 50th anniversary of the Rubik's Cube puzzle toy. The Rubik's Cube was originally developed by Hungarian architect and inventor Professor Ernő Rubik in 1974 to provide a mental challenge to his university students. Rubik officially launched the … [Read more...] about Spin Master’s Puzzling 50th Anniversary Celebration of the Rubik’s Cube