The Licensing Letter

North America

Prime Brands Partners with Sharper Image to Launch Innovative Tech Solutions

TLL Staff Prime Brands Group has announced an exclusive partnership with the Sharper Image brand. Prime Brands is a leader in brand licensing in the premium technology sector, while Sharper Image is a well-known developer of consumer technology products. The companies announced in the days leading up to the CES conference a new agreement that grants Prime Brands Group … [Read more...] about Prime Brands Partners with Sharper Image to Launch Innovative Tech Solutions

Lion Forge: The Studio Forging More Diverse Programming in Animation

By Gary Symons TLL Editor in Chief It’s probably fair to say that increased diversity in the entertainment industry has been driven primarily by activism by under-represented groups, particularly women, racial minorities and the LGBTQ+ community. But it’s also true that the industry is getting the message, and now understands that having diversity both in characters … [Read more...] about Lion Forge: The Studio Forging More Diverse Programming in Animation

Hasbro Making Big Changes to Monopoly for 90th Anniversary

By Gary Symons TLL Editor in Chief Monopoly is not only the best known board game in the world; it's also arguably the most licensed board game. Ironically, Hasbro's star attraction doesn't insist on a monopoly, as it has been licensed out more than 300 times! After nine decades, Monopoly has remained a beloved staple of game nights, and a staple of widely varied … [Read more...] about Hasbro Making Big Changes to Monopoly for 90th Anniversary

Disney Expands “Bluey” Experiences Across Theme Parks, Cruises, and Theaters

TLL Staff Disney Experiences is partnering with BBC Studios to bring the hit series Bluey to its resorts and cruise lines. Bluey follows the adventures of a loveable, inexhaustible blue heeler puppy who lives with her parents and little sister, Bingo. The series is celebrated for its humor, creativity, and heartwarming storytelling that resonates with children and adults … [Read more...] about Disney Expands “Bluey” Experiences Across Theme Parks, Cruises, and Theaters

Luxury Market Shakeup as Saks Acquires Neiman Marcus

By Gary Symons TLL Editor in Chief Photo by Arnaud Denise Saks Global has finalized its acquisition of the Neiman Marcus Group (NMG) in a transaction valued at $2.7 billion, consolidating some of the most prestigious names in luxury retail under one corporate umbrella. The combined portfolio now includes Neiman Marcus, Bergdorf Goodman, Saks Fifth Avenue, and Saks OFF 5TH. … [Read more...] about Luxury Market Shakeup as Saks Acquires Neiman Marcus

Alice Cooper and WhistlePig Rock Out with Non-Alcohol Cocktail

By Allison Watkinson TLL Reporter WhistlePig Whiskey has partnered with Alice Cooper for a non-alcoholic cocktail titled Sex, Drugs, Rock & Dry Old Fashioned to celebrate Dry January. “I’ve been shocking audiences for years with snakes, guillotines, and enough fake blood to fill the Grand Canyon," said Alice Cooper. “But now these maniacs at WhistlePig have gone … [Read more...] about Alice Cooper and WhistlePig Rock Out with Non-Alcohol Cocktail

Nestlé Launches Beverage With Similar Effect to Ozempic

By Gary Symons TLL Editor in Chief Global food giant Nestlé is launching a new weight-loss beverage that helps suppress appetite, in a process similar to new GLP-1 drugs. The launch marks the beginning of a new and promising food and beverage category that's getting a major boost from weight-loss drugs like Ozempic, Wegovy and Zepbound. These types of drugs mimic a … [Read more...] about Nestlé Launches Beverage With Similar Effect to Ozempic

Dove and Crumbl Launch Sugary Skincare Collection

By Allison Watkinson TLL Reporter Dove has launched a licensing partnership with the Crumbl baking brand for a limited-edition bath and body collection inspired by Crumbl desserts. "The excitement of unboxing a Crumbl dessert isn't just about a sweet treat; it's about taking a break from the everyday hustle and savoring something special," said Crumbl co-founder, Sawyer … [Read more...] about Dove and Crumbl Launch Sugary Skincare Collection

Spencer’s Launches Sleep Token Merch for ‘Teeth of God’ Tour

TLL Staff Global Merchandising Services and Spencer's have released a limited-edition collection inspired by Sleep Token’s 2024 Teeth of God Tour. Starting January 2, 2025, fans can purchase exclusive apparel at select Spencer’s locations. Sleep Token, known for their atmospheric sound and enigmatic presence, blends alternative, metal, and ambient music to create … [Read more...] about Spencer’s Launches Sleep Token Merch for ‘Teeth of God’ Tour