By Gary Symons TLL Editor in Chief When fashion vlogger Lulu Fox (image at right) revealed her favorite 'dupes' of Lululemon products, her fans loved it. "LULU!! these reviews are so beautiful OMGG i lovee ", said one. "I see this brand all over tiktok but i never knew they were a lulu dupe!," said another. "So cool how they do cashmere for $50 too wow!" But Lululemon … [Read more...] about Lululemon Receives Trademark of the Term ‘Lululemon Dupes’
North America
Surge Brands: Why Licensing Is The Secret Sauce for Restaurant Brands
By Gary Symons TLL Editor in Chief When it comes to restaurant brand licensing, Ari Freedman, CEO of Surge Brands, believes the opportunity is sizzling hot. Freedman isn’t just another brand exec talking up the latest food trend. As the son of licensing legend Mark Freedman, who famously launched the Teenage Mutant Ninja Turtles empire through Surge Licensing, … [Read more...] about Surge Brands: Why Licensing Is The Secret Sauce for Restaurant Brands
Foster Grant Releases Some ‘Wicked Good’ Eyewear
TLL Staff Foster Grant is giving Wicked fans a clear-eyed choice of 'Which Witch Will You Be' with a new eyewear release. Foster Grant is one of the world’s leading over-the-counter eyewear brands, and has just unveiled the second instalment of its Wicked x Foster Grant collection, ahead of the upcoming release of Wicked: For Good The brand is introducing two new … [Read more...] about Foster Grant Releases Some ‘Wicked Good’ Eyewear
Who’s News: Dr. Seuss Promotes Mike Lancaster to Senior Counsel
TLL Staff Dr. Seuss Enterprises says it has promoted Mike Lancaster to become the company's Senior Corporate Counsel. In this critical role for the Dr. Seuss brand, Lancaster will continue to lead the company’s legal department, providing strategic counsel across key corporate initiatives and daily operations. “Being part of the team that stewards such a beloved and … [Read more...] about Who’s News: Dr. Seuss Promotes Mike Lancaster to Senior Counsel
NFL Expands Its Global Gaming Agreement With EA Sports
TLL Staff Electronic Arts and the National Football League (NFL) are doubling down on digital gridiron glory, announcing an expanded, multi-year partnership. The new agreement represents the most comprehensive collaboration yet between EA SPORTS and the league. It cements Madden NFL as the exclusive simulation game for American football and positions EA to lead the next wave … [Read more...] about NFL Expands Its Global Gaming Agreement With EA Sports
Mattel and Hasbro Named as Toy Licensees for KPop Demon Hunters
By Gary Symons TLL Editor in Chief Netflix is summoning some serious licensing voodoo as it names both Mattel, Inc. and Hasbro, Inc. as global co-master toy licensees for KPop Demon Hunters. The dual partnership marks the first time Netflix has appointed two toy companies to share co-master status on a single property. That likely a sign that the platform is pulling out all … [Read more...] about Mattel and Hasbro Named as Toy Licensees for KPop Demon Hunters
Disney Renews Mattel Deal For Disney Princess and Frozen Dolls
TLL Staff Disney has given Mattel its royal seal of approval, renewing its multi-year global licensing agreement covering the Disney Princess and Frozen franchises. Those two brands are two of the most successful doll lines in the world, even rivalling Mattel's own Barbie franchise, so the renewal is a major—although fully expected—deal for Mattel. Through the agreement, … [Read more...] about Disney Renews Mattel Deal For Disney Princess and Frozen Dolls
Variety Reports Paramount Skydance to Lay Off 2,000+ Workers
By Gary Symons TLL Editor in Chief More than 10% of Paramount's employees will be laid off in the coming weeks, as the newly merged Paramount Skydance company begins expected cost cutting measures. The news will come as a shock but not a surprise to affected employees, since major job cuts were expected well before the merger between Skydance Media and Paramount Global … [Read more...] about Variety Reports Paramount Skydance to Lay Off 2,000+ Workers
Jazwares’ New Squishmallow Raising Funds for American Cancer Society
TLL Staff Jazwares is turning play into purpose with the debut of “Stephamos,” a limited-edition Squishmallows plush designed to raise funds — and spirits — for the American Cancer Society (ACS). The newest addition to the $4 billion Squishmallows empire, Stephamos is a blue-and-yellow phoenix symbolizing hope, care, and renewal. Available now for pre-order online, 100% of … [Read more...] about Jazwares’ New Squishmallow Raising Funds for American Cancer Society
Panini Renews Sponsorship of High School Hoophall Tourneys
By Gary Symons TLL Editor in Chief Panini America has again demonstrated its commitment to young athletes, renewing its title sponsorship of three high school 'Hoophall' showcases. Panini America and the Naismith Basketball Hall of Fame have entered into a multi-year agreement for Panini to serve as the title sponsor of the Hoophall Classic,Hoophall Invitational, and … [Read more...] about Panini Renews Sponsorship of High School Hoophall Tourneys