TLL Staff The Specialty Food Association (SFA) has announced an expanded year-long partnership with Italy, naming the European nation as the partner country for both the 49th Winter Fancy Food Show and the 69th Summer Fancy Food Show in 2025. The Winter Fancy Food Show is set to take place January 19–21, 2025, at the Las Vegas Convention Center, while the Summer Fancy Food … [Read more...] about Italy Named Partner Country for 2025 Fancy Food Shows
U.S.
Who’s News: People of Play Welcomes Shannon Swindle as New Director
TLL Staff People of Play (POP), a division of The Toy Association, has named Shannon Swindle as its new Director. POP says Swindle brings deep experience and a passion for the toy and game industry to the role. Previously, Swindle served as Inventor Relations Manager for Games at Moose Toys. There, she successfully licensed 18 games over the past two years, including … [Read more...] about Who’s News: People of Play Welcomes Shannon Swindle as New Director
HBO and Max Decide Not to Renew Sesame Street Deal
By Gary Symons TLL Editor in Chief 'How to get to Sesame Street' is now an open question, as Max and HBO say they won't renew their deal for new episodes of the legendary kid's show. Sesame Street, now in its 55th season, has been on the air long enough that the kids who watched the original episodes are now tuning in with their grandchildren. The series was a trail-blazer … [Read more...] about HBO and Max Decide Not to Renew Sesame Street Deal
NFL Extends Nike Partnership Through 2038
By Gary Symons TLL Editor in Chief Nike has successfully negotiated a massive, 10-year expansion of its already lengthy partnership with the National Football League. The 12-year collaboration with the NFL is among the company's most important partnerships, and has also been a huge benefit to the league. The parties have now decided to eliminate any uncertainty … [Read more...] about NFL Extends Nike Partnership Through 2038
Moomin and Dearcloud Partner for Premium Beauty Collection
By Allison Watkinson TLL Reporter Dearcloud and Moomin Characters are launching a licensed skincare and beauty collection inspired by characters from the Moomin franchise. Available as of December 12, the licensed collection features an assortment of Moomin-inspired beauty products created in South Korea by the Dearcloud brand. The products offered in the collection … [Read more...] about Moomin and Dearcloud Partner for Premium Beauty Collection
Duluth Names IMC as its Exclusive Licensing Agency
By Allison Watkinson TLL Reporter IMC Licensing has been appointed as Duluth Trading Co.'s exclusive licensing agency to secure new partnerships and collaborations. As Duluth's official representative, IMC will secure new partnerships and collaborations for the company that align with its primary demographic of working-class Americans. Building on previous … [Read more...] about Duluth Names IMC as its Exclusive Licensing Agency
Who’s News: Dr. Seuss Bolsters Licensing Leadership with Strategic Promotions
TLL Staff Dr. Seuss Enterprises has announced the promotions of Jimeka Broussard to Director of Licensing, North America and Jenna Marson to Director of Licensing, International Markets. The company says these leadership appointments reflect the company’s commitment to accelerating its licensing efforts both domestically and internationally as it seeks to expand its … [Read more...] about Who’s News: Dr. Seuss Bolsters Licensing Leadership with Strategic Promotions
Members Only: TLL’s Top 8 Licensing Trends for 2025
By Gary Symons TLL Editor in Chief The licensing industry is undergoing a period of extremely rapid change, thanks largely to a variety of economic and political factors, but even more to the rapid development of new technologies that have opened up new opportunities for the brand licensing sector. That’s not surprising. Rapid advances in technology always create new … [Read more...] about Members Only: TLL’s Top 8 Licensing Trends for 2025
Blank Tag Co. Launches Loteria Don Clemente Stickers
By Allison Watkinson TLL Reporter Blank Tag Co. has partnered with Don Clemente to release a slate of licensed sticker collections based on the Loteria Don Clemente card game. Represented by Don Clemente in the U.S., Loteria is a Mexican heritage card game brand that has become part of Mexican culture because it reflects many aspects of Mexican customs, beliefs and … [Read more...] about Blank Tag Co. Launches Loteria Don Clemente Stickers
Splendid and Wild One Unleash Stylish Collaboration for Pets and Pet Parents
By Allison Watkinson TLL Reporter Splendid has teamed up with the Wild One pet style brand for a co-branded collection of matching clothes for pets and pet parents. Offered in a range of Wild Ones-inspired color options, the collaborative fashion collection includes six styles of human apparel and seven pet clothing styles. “As a dog mom and dog lover, I use my Wild … [Read more...] about Splendid and Wild One Unleash Stylish Collaboration for Pets and Pet Parents