By Gary Symons TLL Editor in Chief Leading licensing agency CAA Brand Management has been named the official licensing agency for Scopely’s multi-award-winning party battle royale game, Stumble Guys. The deal follows the global success of 'Stumble Guys' toys introduced in March 2024, with a second series just released, along with trading cards and stretchable … [Read more...] about CAA Brand Management to Represent Stumble Guys
U.S.
Brandgenuity Lands ‘Finger Lickin’ Good’ Contract With KFC
By Gary Symons TLL Editor in Chief Brandgenuity says it will be "spicing things up with KFC," as they have been named the brand’s exclusive licensing agency in the US. The agency says this partnership sets the stage to expand KFC’s licensing program, turning the brand’s legendary heritage and brand assets into new, innovative products that will delight fans. KFC was a … [Read more...] about Brandgenuity Lands ‘Finger Lickin’ Good’ Contract With KFC
New Hot Wheels Formula 1 Collection Crosses the Finish Line at Nuremberg
By Gary Symons TLL Editor in Chief Mattel, Inc. will unveil new additions to its Hot Wheels Formula 1 collection at the upcoming Nuremberg International Toy Fair. The new line is being issued following the success Mattel and Formula 1 enjoyed with the first collection in 2024, and includes a range of collectible cars and race track sets, offering fans an opportunity … [Read more...] about New Hot Wheels Formula 1 Collection Crosses the Finish Line at Nuremberg
McDonald’s and Pokémon Launch Happy Meal Partnership
By Allison Watkinson TLL Reporter McDonald's and Pokémon have launched a licensing partnership that offers Pokémon trading cards with each McDonald's Happy Meal. Featuring four limited-edition box designs, each licensed Happy Meal includes a poster, a sticker sheet and a Pokémon Trading Card Game (TCG) booster pack. The exclusive box designs feature art of popular … [Read more...] about McDonald’s and Pokémon Launch Happy Meal Partnership
Goodnotes Expands Branded Offerings with Sanrio-Themed Digital Stationery Collection
TLL Staff The popular digital note-taking app Goodnotes has announced the launch of a Sanrio-themed digital stationery collection on its in-app Goodnotes Marketplace. This collaboration marks Goodnotes' second global branded release in partnership with digital stationery leader Webudding, following the successful debut of a BTS-themed collection in May 2024. The Sanrio … [Read more...] about Goodnotes Expands Branded Offerings with Sanrio-Themed Digital Stationery Collection
CFP and Aviator Nation Launch Co-Branded Fashion Collection
By Allison Watkinson TLL Reporter Aviator Nation has teamed up with the CFP (College Football Playoffs) and the National Championship for a licensed fashion collection. The partnership with Aviator Nation was secured by the Collegiate Licensing Company (CLC) as the CFP's exclusive licensing representative. "We are thrilled to welcome Aviator Nation as a new CFP … [Read more...] about CFP and Aviator Nation Launch Co-Branded Fashion Collection
Bigger and Better Sports Licensing and Tailgate Show for 2025
By Gary Symons TLL Editor in Chief The biggest ‘tailgate party’ in licensing started January 22, as the Sports Licensing and Tailgate Show got underway in Las Vegas. The Tailgate Show, sometimes known as SLATS, is the world’s top trade show and conference dedicated to sports licensing. Organized by Emerald X, the show attracts all of the top leagues, including the … [Read more...] about Bigger and Better Sports Licensing and Tailgate Show for 2025
London Studio and Sellers Publishing Announce Dreamadelic Partnership
By Allison Watkinson TLL Reporter The London Studio has launched a collaborative partnership with Sellers Publishing for licensed calendars highlighting its Kitty Cocktails and Dreamadelic brands. Brokered by Firefly Brand Management, the collaborative licensing agreement will include two calendars for 2026 that feature works from Dreamadelic and Kitty Cocktails. The … [Read more...] about London Studio and Sellers Publishing Announce Dreamadelic Partnership
Teddy Mountain Introduces Sustainable ECO Origins Plush Line
By Gary Symons TLL Editor in Chief Teddy Mountain has just launched a line of sustainable plush products under its new ECO Origins banner. The line is not only sustainable in terms of the materials used, but also carries important messages about local conservation and environmental sustainability. Florida-based Teddy Mountain is a massive wholesale supplier of DIY plush … [Read more...] about Teddy Mountain Introduces Sustainable ECO Origins Plush Line
Beanstalk Appointed Licensing Representative for Feed
By Allison Watkinson TLL Reporter Beanstalk has been named the official licensing representative for the Feed brand across Canada and the U.S. Feed is a certified B corporation and social impact lifestyle brand that manufactures and sells utilitarian-style tote bags to support its non-profit partners. The company's line of tote bags are designed and manufactured using … [Read more...] about Beanstalk Appointed Licensing Representative for Feed