The Licensing Letter

U.S.

Newly Launched Toyco Stormin’ Studios Storms the Toy Aisles

By Allison Watkinson TLL Reporter Stormin' Studios has officially launched following its acquisition of TCG Toys assets in November 2025, the company announced today. The acquisition included all tooling, artwork, trademarks, patents and intellectual property from TCG Toys. The Los Angeles and Toronto-based company will focus on four product categories: puzzles, games, … [Read more...] about Newly Launched Toyco Stormin’ Studios Storms the Toy Aisles

Disney Experiences Reveals Its New Senior Management Team

By Allison Watkinson TLL Reporter There's been a major shakeup at Disney Experiences, effective March 18, with Thomas Mazloum (pictured at right) succeeding Josh D'Amaro as chairman. The reorganization is part of a wider restructuring at the Walt Disney Company, as D'Amaro is transitioning to the position of CEO of the Walt Disney Company. D'Amaro was formerly chair of … [Read more...] about Disney Experiences Reveals Its New Senior Management Team

Disney Says ‘I Do’ to Wedding Planning Partnership With Lovebird

By Allison Watkinson TLL Reporter Lovebirds on their way to the altar can now seal the deal with Disney designs, thanks to a unique new collaboration. The aptly named Lovebird, a digital wedding planning company, has announced a collaboration with Disney to launch its Disney Collection on its platform. The agreement will give engaged couples access to Disney-inspired … [Read more...] about Disney Says ‘I Do’ to Wedding Planning Partnership With Lovebird

Jagermeister Drops a Licensing Jager-Bomb With New Collegiate Partnership

By Gary Symons TLL Editor in Chief Is there any alcoholic beverage that screams 'academia' more than a JägerBomb? I thought not. And for that — and potentially many other more constructive reasons — the iconic shot brand Jägermeister has announced a collegiate sports partnership supporting four powerhouse athletics programs in Michigan, Florida, LSU, and Oregon. Under … [Read more...] about Jagermeister Drops a Licensing Jager-Bomb With New Collegiate Partnership

Jel Sert Launches Alkaline Powdered Drink Mix Line

By Gary Symons TLL Editor in Chief When it comes to high performance hydration, sometimes mere water needs a little kick in the pants. So the Jel Sert Company has announced the launch of Pure Kick Alkaline Singles to Go! Powdered Drink Mix, a product designed to transform water into alkaline hydration with a pH balance of 8.5 or higher. The drink sticks are available in … [Read more...] about Jel Sert Launches Alkaline Powdered Drink Mix Line

Food and Beverage Licensing Takes Center Stage at 2026 Licensing Expo

By Allison Watkinson TLL Reporter Licensing Expo is literally putting food and beverage on centre stage for this year's Expo, featuring the category for the keynote session on May 20. The session will explore the explosive growth of food and beverage brand collaborations as the annual event returns to the Mandalay Bay Convention Center May 19 through 21. The panel, … [Read more...] about Food and Beverage Licensing Takes Center Stage at 2026 Licensing Expo

Care Bears Bring Y2K Nostalgia to Kung Fu Tea Lovers

By Allison Watkinson TLL Reporter Kung Fu Tea is partnering with Cloudco Entertainment to release four Care Bears-themed beverages available from March 26 through April 30. The bubble tea chain, which bills itself as America's largest, will offer the limited-edition drinks alongside themed packaging designed to evoke Y2K-era nostalgia. The collaboration features four … [Read more...] about Care Bears Bring Y2K Nostalgia to Kung Fu Tea Lovers

Authentic Gets Into the Racquet Racket With New Reebok and Prince Collabs

By Allison Watkinson TLL Reporter Athletic wear brand Reebok and tennis brand Prince — both owned by Authentic Brands Group — have just signed new apparel deals. Reebok's deal is particularly interesting, as the company has just announced a strategic collaboration with GLDN PNT to launch exclusive apparel for the fast-growing game 'padel'. For the uninitiated, padel is … [Read more...] about Authentic Gets Into the Racquet Racket With New Reebok and Prince Collabs

Disney Celebrates 100 Years of Winnie the Pooh

By Allison Watkinson TLL Reporter Disney is marking the centennial anniversary of Winnie the Pooh with a year-long celebration honoring the character's cultural legacy. Winnie the Pooh and his friends in the 100 Acre Wood first appeared in the 1926 publication of A.A. Milne's original book. The commemoration will feature new product collaborations, storytelling content, and … [Read more...] about Disney Celebrates 100 Years of Winnie the Pooh