By Gary Symons TLL Editor in Chief The recent seizure of 3,000 fake Gibson guitars highlights the need for IP security measures, says JPatton Business Development Manager Franco Diaz. The counterfeit guitars, had they been genuine, would have been worth $18.7 million, which would put a sizeable dent in the revenues of the legendary American guitar producer. "Brand owners … [Read more...] about Gibson Guitar Fraud Shows Importance of Brand Protection Technology
U.S.
Perfetti Van Melle Unveils Chupa Chups City in The Sandbox Metaverse
TLL Staff Perfetti Van Melle is taking its popular Chupa Chups brand into uncharted territory with the launch of Chupa Chups City in The Sandbox. This colorful, candy-themed virtual playground marks a bold step in the brand’s evolution, the partners say, blending sweetness, fun, and interactivity in an immersive digital experience. The Sandbox is a leading … [Read more...] about Perfetti Van Melle Unveils Chupa Chups City in The Sandbox Metaverse
NRF Predicts 2024 Holiday Spending to Reach New Record
By Gary Symons TLL Editor in Chief The National Retail Federation projects average consumer spending over the 2024 holidays will reach a record $902 per person. The NRF bases that number on the average expected spending for gifts, food, decorations, and other seasonal items, with figures coming from its annual consumer survey conducted by Prosper Insights & Analytics. … [Read more...] about NRF Predicts 2024 Holiday Spending to Reach New Record
Angry Mom Sues Mattel For Porn Link on Wicked Doll Package
By Gary Symons TLL Editor in Chief Toymaker Mattel was sued this week by a mother for mistakenly putting a link to a porn site on the packaging for its Wicked line of dolls. The inclusion of the link was clearly an honest error on the part of Mattel, as the link for the Wicked Movie (wickedmovie.com) was very similar to that of the porn site. However, South Carolina mom … [Read more...] about Angry Mom Sues Mattel For Porn Link on Wicked Doll Package
SNAX-Sational and Smuckers Unveil PB&J-Flavored Popcorn Line
By Allison Watkinson TLL Reporter SNAX-Sational Brands’ premiere popcorn brand has just introduced peanut butter and jam (PB&J) versions of its popular POP line of popcorn snacks. The new products feature two of America's favorite food products, those being Smuckers jellies and JIF peanut butter. the line is a partnership between SNAX-Sational and J.M. Smucker, … [Read more...] about SNAX-Sational and Smuckers Unveil PB&J-Flavored Popcorn Line
Feds Seize 3,000 Counterfeit Gibson Guitars Worth $19 Million
By Gary Symons TLL Editor in Chief Federal officials say they have seized thousands of counterfeit Gibson electric guitars at the Los Angeles-Long Beach Seaport. Officials involved in the operation says it is the "largest counterfeit musical instrument seizure on record." The operation was conducted by U.S. Customs and Border Protection officers, assisted by Homeland … [Read more...] about Feds Seize 3,000 Counterfeit Gibson Guitars Worth $19 Million
Cuesta Licensing Partners With Mah Melanin on Culturally Inspired Products
Boutique Licensing Agency Cuesta Joins Forces with Trailblazing Lifestyle Brand to Expand Representation Across New Product Categories TLL Staff Cuesta Licensing, a boutique agency renowned for fostering partnerships that celebrate creativity and cultural representation, is proud to announce its new collaboration with Mah Melanin, the pioneering Black-owned lifestyle brand … [Read more...] about Cuesta Licensing Partners With Mah Melanin on Culturally Inspired Products
Popeye Teams Up with FORCE BLUE to Champion Conservation Missions
By Allison Watkinson TLL Reporter King Features has launched a partnership with Force Blue that names Popeye the Sailor Man as the mascot for the organization's Tour of Duty campaign. As Force Blue's officially licensed spokescharacter, Popeye will serve alongside a team of marine scientists, environmental advocates and Special Operations veterans on a long-term ocean … [Read more...] about Popeye Teams Up with FORCE BLUE to Champion Conservation Missions
Gibson Issues Cease and Desist Against Trump Guitars
By Gary Symons TLL Editor in Chief US voters liked Donald Trump to elect him as the next president of the United States, but some licensors are not as fond of POTUS 47, thanks to a variety of copyright issues. This time the case involves the 130-year-old Gibson guitar company, which has issued a cease and desist order against Trump Guitars, the company behind a line of … [Read more...] about Gibson Issues Cease and Desist Against Trump Guitars
Luxe Launches First Fragrance for Khloé Kardashian
TLL Staff Khloé Kardashian has entered the fragrance industry with the launch of her first signature scent, XO Khloé. The new fragrance was created in collaboration with Luxe Brands. It debuted in late November at Harrods in the UK and will launch in the U.S. on December 1, exclusively at Ulta Beauty. Described as a deeply personal project, XO Khloé was … [Read more...] about Luxe Launches First Fragrance for Khloé Kardashian