By Allison Watkinson TLL Reporter Sony Pictures has secured more than 150 licensing partnerships across the globe for the theatrical release of The Garfield Movie. “It has been an extremely collaborative process with all our partners to develop unique and creative campaigns for The Garfield Movie," said Sony Pictures EVP, Jeffrey Godsick. "They have actively put the … [Read more...] about 150 Licensing Deals for The Garfield Movie, and Yes, There’s Lasagna
Worldwide
Experiential Licensing: Mojang Studios Announces Real World Minecraft Experience
By Allison Watkinson TLL Reporter Mojang Studios and Experience MOD have announced a licensed in-person experiential event called Minecraft Experience: Villager Rescue. “We’re thrilled to introduce the first-ever immersive touring Minecraft experience where guests can follow a quest through the Minecraft Overworld in real life," said Mojang Studios head, Kayleen Walters. … [Read more...] about Experiential Licensing: Mojang Studios Announces Real World Minecraft Experience
Jazwares Signs Wide Ranging Licensing Partnership with Paramount
By Allison Watkinson TLL Reporter Jazwares has secured several multi-contract licensing deals with Paramount Global to release toys, costumes and accessories for the company's entertainment brands. A subsidiary of Berkshire Hathaway, Jazwares is a global toy manufacturing and production company that represents a broad portfolio of wholly-owned and licensed brands. Founded in … [Read more...] about Jazwares Signs Wide Ranging Licensing Partnership with Paramount
Spin Master Named Global Distributor for Punirunes
By Allison Watkinson TLL Reporter Spin Master has secured a licensing distribution partnership with Takara Tomy for its anime-inspired digital pet brand, Punirunes. As a new licensee for the Punirunes property, Spin Master will expand the digital pet brand's global distribution to reach additional retail markets and consumer demographics. First released in 2021 by the Japanese … [Read more...] about Spin Master Named Global Distributor for Punirunes
Pokémon Expansions and Collections for May 2024
By Allison Watkinson TLL Reporter and TLL Staff The Pokémon Company International has announced several new expansions to its plush, fashion, outdoor, trading card game (TCG) and ecommerce offerings during May 2024. The brands' recent consumer product expansions include the international launch of the Pokémon Soda Pop Plush collection and the debut of a new fashion and outdoor … [Read more...] about Pokémon Expansions and Collections for May 2024
Feature: Licensing Opportunities Revealed in Netflix Viewing Reports
By Gary Symons TLL Editor in Chief Licensing specialists spend a lot of time figuring out the next hot thing in entertainment, making the Netflix Engagement Report required reading. Netflix has published its second edition of What We Watched: A Netflix Engagement Report, capturing Netflix viewership from July to December 2023. This report covers 99% of all viewing on … [Read more...] about Feature: Licensing Opportunities Revealed in Netflix Viewing Reports
Underscore Talent Launches New Division for STEM Education
By Allison Watkinson TLL Reporter Underscore Talent is launching a new division that focuses on representing creative talent across STEM, learning and education. A subsidiary of TheSoul Publishing, Underscore is a talent management firm that represents a diverse client base of content creators across multiple social media, online streaming and gaming platforms. This includes … [Read more...] about Underscore Talent Launches New Division for STEM Education
Licensing Roundup: Bravado Gets Stoned, BOSS Bends It Like Beckham
TLL Staff With Licensing Expo in full swing, it's a crazy busy week for licensing deals. Bravado has announced three new deals for three of the most iconic names in modern music; Volkswagen has signed on a new licensing agency, David Beckham is teaming up with Hugo Boss; Jazwares is playing with a giant, homicidal bunny rabbit, and we cover Paris Hilton's puppy … [Read more...] about Licensing Roundup: Bravado Gets Stoned, BOSS Bends It Like Beckham
Study Says Licensed Merch Sales Hits Record $356.5B in 2023
Licensing International Releases Executive Summary of 2024 Global Licensing Industry Study By Gary Symons TLL Editor in Chief Global sales for licensing hit a new high in 2023 of $356.5 billion, up 4.6% increase over the previous year, according to a new study released by Licensing International. The global licensing association has just unveiled the executive summary … [Read more...] about Study Says Licensed Merch Sales Hits Record $356.5B in 2023
Beanstalk Brews Guinness-Flavored Beef Jerky for Diageo
By Allison Watkinson TLL Reporter Diageo North America has partnered with 3 Elizabeths to launch a licensed beef jerky product inspired by the Guinness stout brand. First established in 1759, Guinness stout beer is crafted using high-quality hops, yeast, water and roasted & malted barley. Guinness products are currently brewed in 49 countries worldwide and available for … [Read more...] about Beanstalk Brews Guinness-Flavored Beef Jerky for Diageo