By Allison WatkinsonTLL ReporterPringles and Crocs are launching a global licensing collaboration that includes limited-edition Pringles-inspired Crocs footwear, Jibbitz charms and a new Pringles flavor."Pringles' first footwear collaboration delivers on what both of our brands do best, bringing ingenuity to fashion and flavor," said Pringles marketing lead, Mauricio … [Read more...] about Crocs Offers the Pringles Snack Shoe You Never Knew You Needed
Worldwide
Who’s News: RWS Global Appoints Two Executives to Support Licensing Initiatives
By Allison WatkinsonTLL ReporterRWS Global has appointed Veronica Hart as the newest member of its board of directors and Danielle Tanton as the company's director of business development.RWS Global is a live entertainment company that offers end-to-end services for a wide range of live events, exhibits and themed attractions.The company provides its event development and … [Read more...] about Who’s News: RWS Global Appoints Two Executives to Support Licensing Initiatives
Crunchyroll Launches Second Annual Ani-May Celebration Event
By Allison WatkinsonTLL ReporterCrunchyroll is launching its second annual Ani-May event with licensing activations across retail, digital and streaming platforms. These activations will include exclusive anime merchandise drops and promotions at retailers across the United States, Canada, Brazil and EMEA.Throughout the month of May, fans can expect a wide range of officially … [Read more...] about Crunchyroll Launches Second Annual Ani-May Celebration Event
BrandTrends Unveils Major Improvement to Its Global IP Tracker
By Gary Symons TLL Editor in Chief BrandTrends Group has just announced major improvements to Global IP Tracker, its market research technology for licensing. BrandTrends Group is one of the most fascinating companies in the licensing technology marketplace. The company is a pioneer in marketing research that specializes in measuring the performance of brands and … [Read more...] about BrandTrends Unveils Major Improvement to Its Global IP Tracker
Merchantwise Named Activision Blizzard’s International Licensing Representative
By Allison Watkinson TLL Reporter The Merchantwise Group is expanding its partnership with Activision Blizzard to support their licensing program in several additional regions across the globe. Activision Blizzard is a video game holding company that owns the rights for global franchises such as Call of Duty, Overwatch, Diablo, Crash Bandicoot, StarCraft and more. Merchantwise … [Read more...] about Merchantwise Named Activision Blizzard’s International Licensing Representative
Penguin Random House Announces Publishing Program for Wednesday Series
By Allison Watkinson TLL Reporter Penguin Random House and Amazon MGM Studios are launching an extensive publishing program based on the Wednesday TV series. Penguin Random House LLC is a global publishing company that provides products across numerous publishing formats including board books, novels, activity books, non-fiction, picture books and more. Launching in summer and … [Read more...] about Penguin Random House Announces Publishing Program for Wednesday Series
Player 2 and Millimages Bring Molang Lifestyle Brand to Digital Gaming
By Allison Watkinson TLL Reporter The Player 2 agency has signed a new partnership with Millimages to bring the Molang brand to video games and digital entertainment. Molang, also known as the ambassador of kindness, is an international character IP and lifestyle brand that was acquired by Millimages in 2015.Initially created in 2010 by Korean illustrator Hye Ji Yoon, the … [Read more...] about Player 2 and Millimages Bring Molang Lifestyle Brand to Digital Gaming
Hasbro and Playmates Toys Launch Power Rangers Licensing Partnership
By Allison Watkinson TLL Reporter Hasbro has signed a licensing agreement with Playmates Toys to produce and distribute branded products for the Power Rangers franchise. Playmates Toys is a global company that specializes in designing, developing, marketing and distributing toy and gaming products in more than 90 countries worldwide. “We are honored to work with Hasbro on the … [Read more...] about Hasbro and Playmates Toys Launch Power Rangers Licensing Partnership
Brand Central Named Licensing Representative for Calypso Flavored Lemonade
By Allison Watkinson TLL Reporter Brand Central has been selected to represent the licensing rights to the Calypso beverage brand on behalf of the King Juice Company. Created in 1985, the Calypso beverage brand offers more than a dozen flavors of shelf-stable lemonade, limeade, and zero sugar drinks.Calypso has experienced rapid expansion over the last five years and is now … [Read more...] about Brand Central Named Licensing Representative for Calypso Flavored Lemonade
Brandmate 2024 Announces New Information for Attendees
By Allison WatkinsonTLL ReporterBrandmate and Spielwarenmesse eG have released new information on the third Brandmate licensing trade event that is taking place later this year.Brandmate is a business-to-business networking event that focuses on building opportunities for brand collaborations and licensing partnerships.Taking place at the Fredenhagen industrial site in … [Read more...] about Brandmate 2024 Announces New Information for Attendees