By Gary Symons TLL Editor in Chief Spalding just entered the court for Overtime Elite, as its Legacy TF-100 becomes the league's official game ball in a wider licensing deal. Spalding is a leading brand in the world of basketball, and has entered into a wide-ranging licensing partnership with league owner Overtime. In addition to providing the official on-court game ball for … [Read more...] about Overtime Tags Spalding for Official Game Ball and Licensed Merch
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Falcon’s Beyond Names Jason Ambler Chief Content Officer
TLL Staff The experiential entertainment company Falcon’s Beyond Global has promoted Jason Ambler to the newly created position of chief content officer. Ambler will report directly to CEO Cecil D. Magpuri and collaborate closely with senior leaders across the company’s divisions, consisting of Falcon’s Creative Group (FCG), Falcon’s Beyond Destinations (FBD), and Falcon’s … [Read more...] about Falcon’s Beyond Names Jason Ambler Chief Content Officer
Newly Discovered Dr. Seuss Book to be Published in 2026
By Gary Symons TLL Editor in Chief An unpublished manuscript and cover sketch by Theodore 'Dr. Seuss' Geisel has been discovered in a university library. In the licensing and literary equivalent of the discovery of the Dead Sea Scrolls, Dr. Seuss Enterprises says the manuscript was found in the archives of UC San Diego’s Geisel Library. It will now be published by Random … [Read more...] about Newly Discovered Dr. Seuss Book to be Published in 2026
EA Games Unveils a Killer Music Playlist for Battlefield 6
By Gary Symons TLL Editor in Chief Electronic Arts has a major hit on its hands with the release of Battlefield 6, but it also hopes to have some musical hits with a new Battlefield playlist. Battlefield 6 was a record-breaking release for EA, with 7 million sales of the game in the first three-days. As the game accumulates millions of fans, EA is now taking the opportunity … [Read more...] about EA Games Unveils a Killer Music Playlist for Battlefield 6
Garage Beer and 20th Century Studios Team Up for Predator: Badlands
By Allison Watkinson TLL Reporter Garage Beer has launched a collaborative partnership with 20th Century Studios for a cinematic advertisement inspired by the Predator franchise. The advertisement is titled Thermal Buzz and is designed to serve as both a short film and a promotional ad for the tso brands. Garage Beer beverages and 20th Century Studios upcoming movie, … [Read more...] about Garage Beer and 20th Century Studios Team Up for Predator: Badlands
Lululemon Receives Trademark of the Term ‘Lululemon Dupes’
By Gary Symons TLL Editor in Chief When fashion vlogger Lulu Fox (image at right) revealed her favorite 'dupes' of Lululemon products, her fans loved it. "LULU!! these reviews are so beautiful OMGG i lovee ", said one. "I see this brand all over tiktok but i never knew they were a lulu dupe!," said another. "So cool how they do cashmere for $50 too wow!" But Lululemon … [Read more...] about Lululemon Receives Trademark of the Term ‘Lululemon Dupes’
Sesame Street Debuts New Licensing Collaborations
By Allison Watkinson TLL Reporter Sesame Workshop is launching a series of licensing collaborations to complement the recent release of a Brushy Song remake with Ms. Rachel. The new Sesame Street x Ms. Rachel music video debuted on the brand's official Youtube channels on October 23, 2025. In addition to the video, the partnership is offering a co-branded product line that … [Read more...] about Sesame Street Debuts New Licensing Collaborations
Little Tikes and Hasbro Create Dreamy Peppa Pig Toys
By Allison Watkinson TLL Reporter MGA Entertainment's Little Tikes Company is teaming up with Hasbro to create a collaborative toy collection for Peppa Pig. The full Peppa Pig product line includes a Little Tikes Story Dream Machine starter pack, a Friendship Collection story pack and a licensed playhouse. “Peppa Pig has become a beloved character for children and families … [Read more...] about Little Tikes and Hasbro Create Dreamy Peppa Pig Toys
Surge Brands: Why Licensing Is The Secret Sauce for Restaurant Brands
By Gary Symons TLL Editor in Chief When it comes to restaurant brand licensing, Ari Freedman, CEO of Surge Brands, believes the opportunity is sizzling hot. Freedman isn’t just another brand exec talking up the latest food trend. As the son of licensing legend Mark Freedman, who famously launched the Teenage Mutant Ninja Turtles empire through Surge Licensing, … [Read more...] about Surge Brands: Why Licensing Is The Secret Sauce for Restaurant Brands
Foster Grant Releases Some ‘Wicked Good’ Eyewear
TLL Staff Foster Grant is giving Wicked fans a clear-eyed choice of 'Which Witch Will You Be' with a new eyewear release. Foster Grant is one of the world’s leading over-the-counter eyewear brands, and has just unveiled the second instalment of its Wicked x Foster Grant collection, ahead of the upcoming release of Wicked: For Good The brand is introducing two new … [Read more...] about Foster Grant Releases Some ‘Wicked Good’ Eyewear