The Licensing Letter

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Disney Expands “Bluey” Experiences Across Theme Parks, Cruises, and Theaters

TLL Staff Disney Experiences is partnering with BBC Studios to bring the hit series Bluey to its resorts and cruise lines. Bluey follows the adventures of a loveable, inexhaustible blue heeler puppy who lives with her parents and little sister, Bingo. The series is celebrated for its humor, creativity, and heartwarming storytelling that resonates with children and adults … [Read more...] about Disney Expands “Bluey” Experiences Across Theme Parks, Cruises, and Theaters

Luxury Market Shakeup as Saks Acquires Neiman Marcus

By Gary Symons TLL Editor in Chief Photo by Arnaud Denise Saks Global has finalized its acquisition of the Neiman Marcus Group (NMG) in a transaction valued at $2.7 billion, consolidating some of the most prestigious names in luxury retail under one corporate umbrella. The combined portfolio now includes Neiman Marcus, Bergdorf Goodman, Saks Fifth Avenue, and Saks OFF 5TH. … [Read more...] about Luxury Market Shakeup as Saks Acquires Neiman Marcus

Iconic Laura Ashley Brand Acquired by Marquee

By Gary Symons TLL Editor in Chief The global brand accelerator Marquee Brands has just acquired the British heritage lifestyle brand Laura Ashley. The Laura Ashley brand has built its business and reputation through licensing its quintessentially English designs in a wide range of products. Marquee says this strategic move, facilitated by Gordon Brothers, enhances Marquee … [Read more...] about Iconic Laura Ashley Brand Acquired by Marquee

Alice Cooper and WhistlePig Rock Out with Non-Alcohol Cocktail

By Allison Watkinson TLL Reporter WhistlePig Whiskey has partnered with Alice Cooper for a non-alcoholic cocktail titled Sex, Drugs, Rock & Dry Old Fashioned to celebrate Dry January. “I’ve been shocking audiences for years with snakes, guillotines, and enough fake blood to fill the Grand Canyon," said Alice Cooper. “But now these maniacs at WhistlePig have gone … [Read more...] about Alice Cooper and WhistlePig Rock Out with Non-Alcohol Cocktail

Nestlé Launches Beverage With Similar Effect to Ozempic

By Gary Symons TLL Editor in Chief Global food giant Nestlé is launching a new weight-loss beverage that helps suppress appetite, in a process similar to new GLP-1 drugs. The launch marks the beginning of a new and promising food and beverage category that's getting a major boost from weight-loss drugs like Ozempic, Wegovy and Zepbound. These types of drugs mimic a … [Read more...] about Nestlé Launches Beverage With Similar Effect to Ozempic

Dove and Crumbl Launch Sugary Skincare Collection

By Allison Watkinson TLL Reporter Dove has launched a licensing partnership with the Crumbl baking brand for a limited-edition bath and body collection inspired by Crumbl desserts. "The excitement of unboxing a Crumbl dessert isn't just about a sweet treat; it's about taking a break from the everyday hustle and savoring something special," said Crumbl co-founder, Sawyer … [Read more...] about Dove and Crumbl Launch Sugary Skincare Collection

Spencer’s Launches Sleep Token Merch for ‘Teeth of God’ Tour

TLL Staff Global Merchandising Services and Spencer's have released a limited-edition collection inspired by Sleep Token’s 2024 Teeth of God Tour. Starting January 2, 2025, fans can purchase exclusive apparel at select Spencer’s locations. Sleep Token, known for their atmospheric sound and enigmatic presence, blends alternative, metal, and ambient music to create … [Read more...] about Spencer’s Launches Sleep Token Merch for ‘Teeth of God’ Tour

Golden Concept and Blvck Paris Unveil Luxurious Apple Watch Case

TLL Staff Swedish luxury Apple Watch accessory leader Golden Concept and Parisian lifestyle brand Blvck Paris have launched their second joint venture: a meticulously designed Apple Watch case. The new launch follows the success of their first collaboration, said Julian O’hayon, Founder and CEO of Blvck Paris. "Our brands share a vision of bold, refined luxury," he … [Read more...] about Golden Concept and Blvck Paris Unveil Luxurious Apple Watch Case

Brawlhalla Returns to Roblox with Gamefam Collaboration

TLL Staff Ubisoft’s Brawlhalla is back on Roblox for a second year, teaming up once again with Gamefam to bring the free-to-play fighting game to a massive audience. Having started December 11 and running until January 11, Brawlhalla has taken over two of Gamefam’s most popular experiences: Teenage Mutant Ninja Turtles (TMNT) Battle Tycoon and Car Dealership Tycoon. In … [Read more...] about Brawlhalla Returns to Roblox with Gamefam Collaboration