By Allison Watkinson TLL Reporter Blvck Paris has launched an exclusive Batman-themed capsule collection in partnership with Warner Bros. Discovery Global Consumer Products (WBDGCP). The limited-edition collection includes a range of products that combine the minimalist all-black streetwear aesthetic of the Blvck Paris brand with licensed characters and logos from the … [Read more...] about Blvck Paris Collaborates with WBDGCP on Batman-Inspired Collection
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Erin Morris Appointed to Key Licensing Role With Wildbrain
By Allison Watkinson TLL Reporter WildBrain has appointed experienced industry executive, Erin Morris, as its new VP of strategic global franchise and retail. In her newly created position at the company, Morris will be responsible for leading Wildbrain's global franchise development teams to expand key entertainment franchises such as Strawberry Shortcake and … [Read more...] about Erin Morris Appointed to Key Licensing Role With Wildbrain
French News Media Suing X Over Copyright Infringement
By Gary Symons TLL Editor in Chief Several large French newspapers have filed suit against the social media platform X, alleging it is running their content without payment. The lawsuit was jointly filed against the Elon Musk-owned social media company by some of the top newspapers in the country, including Le Figaro, Les Echos, Le Parisien and Le Monde, in addition to … [Read more...] about French News Media Suing X Over Copyright Infringement
“Mama Mia!” Super Mario in Sweet Deal With Hershey
By Allison Watkinson TLL Reporter The Hershey Company and Nintendo of America are launching licensed Kit Kat and Jolly Rancher candy packages that feature characters from Super Mario. The limited-edition Kit Kat and Jolly Rancher packaging includes a wide variety of licensed Mario characters from the franchises' Super Mario Bros. Wonder and Mario Kart 8 Deluxe … [Read more...] about “Mama Mia!” Super Mario in Sweet Deal With Hershey
Barbie Inks Deals For Licensed Ballerina and a Verizon ‘StreamHouse’
By Gary Symons TLL Editor in Chief The licensing powerhouse Barbie has just inked deals for a Barbie-themed 'StreamHouse' with Verizon, and a licensed doll likeness of prima ballerina Maria Tallchief. Barbie's collaboration with Verizon is the brand's first, and will see the iconic character's DreamHouse transformed into a StreamHouse, demonstrating Verizon's range of … [Read more...] about Barbie Inks Deals For Licensed Ballerina and a Verizon ‘StreamHouse’
EA Sports Licenses Women’s Hockey for NHL 25
By Allison Watkinson TLL Reporter Electronic Arts has signed a multi-year licensing partnership with the Professional Women’s Hockey League (PWHL) for EA Sports NHL 25. The move is another indicator of the growing popularity of women's sports. “EA Sports is proud to support the PWHL, which has pioneered the growth of women’s hockey in North America,” said EA Sports … [Read more...] about EA Sports Licenses Women’s Hockey for NHL 25
Products of Change Conference 2024 Provided Hope for a Sustainable Future
Submitted by Products of Change On Wednesday, November 6, the retail and brand licensing community assembled at the Royal Geographical Society, London, for a deep dive into the world of sustainability for the Products of Change Conference. Notable industry heavyweights in attendance included the BBC, Penguin Random House, Paramount, Warner Bros, Mattel, Universal Music … [Read more...] about Products of Change Conference 2024 Provided Hope for a Sustainable Future
People of Play Name Winners of the TAGIE Awards
By Allison Watkinson TLL Reporter People of Play has celebrated the winners and honorees of this year's TAGIE awards during a live award ceremony on November 8, 2024. The winners and honorees of the 2024 Toy & Game International Excellence awards includes design teams, companies and professionals across several distinct award categories related to the global toy and … [Read more...] about People of Play Name Winners of the TAGIE Awards
Who’s News: Jenna Bromberg to Head Marketing & Licensing for Papa John’s
By Allison Watkinson TLL Reporter Papa John's International has appointed Jenna Bromberg to serve as the company's new chief marketing officer. Bromberg will also be responsible for overall management of the company's brand licensing program. “Jenna’s track record of building strong brands and driving innovative marketing campaigns makes her the ideal leader to help … [Read more...] about Who’s News: Jenna Bromberg to Head Marketing & Licensing for Papa John’s
CNN Report Says Companies Are Radically Trimming Their Product Lines
By Gary Symons TLL Editor in Chief A CNN report argues companies are reducing the numbers of products they sell, in a trend with important ramifications for the licensing industry. The report, which you can read AT THIS LINK, notes that companies like Hormel, Levi’s, Starbucks, Under Armour, Dollar General, Five Below, Hasbro, and Hain Celestial have begun a large scale … [Read more...] about CNN Report Says Companies Are Radically Trimming Their Product Lines