By Gary Symons TLL Editor in Chief Kewpie was conceived as a symbol of love and laughter, and the brand certainly lived up to that reputation this Valentine's Day. Licensing Works!, the exclusive agent for the Kewpie Corporation, brokered the launch of several new Kewpie products, timed for Valentine’s Day. Kewpie Corporation owns the global rights for the Kewpie … [Read more...] about Licensing Works and Kewpie Bring the Love on Valentine’s Day
Open Content
Kahoot! Welcomes Hello Kitty and Friends to Educational Gaming
By Allison Watkinson TLL Reporter Kahoot! has launched a collaboration with Sanrio to create free educational games inspired by the company's popular character IPs. Designed for both children and adult learners, the collection will include digital games that feature well-known characters like Hello Kitty, My Melody, Kerokerokeroppi and more. "We are excited to launch … [Read more...] about Kahoot! Welcomes Hello Kitty and Friends to Educational Gaming
Bing Goes Skiing with the Valli di Sole Tourism Board
By Allison Watkinson TLL Reporter Acamar Films has partnered with the Valli di Sole, Peii and Rabbi Tourism Board to feature its Bing children's series in a licensed skiing initiative. Facilitated by Maurizio Distefano Licensing, the partnership will bring the licensed characters, Bing and Flop, to three skiing parks within the Folgarida Marilleva area for a … [Read more...] about Bing Goes Skiing with the Valli di Sole Tourism Board
Authentic Brands Grants License to Outdoor Collective for Spyder Apparel
By Gary Symons TLL Editor in Chief Authentic Brands Group just granted Outdoor Collective (OC) the manufacturing license for Spyder, a top brand in ski and snow apparel. Founded in 1978, Spyder is globally recognized for its innovation, athlete-driven designs, and performance-driven winter sportswear. The brand is also a leader in sustainability, as it has developed … [Read more...] about Authentic Brands Grants License to Outdoor Collective for Spyder Apparel
Alice + Olivia Debuts Shakespeare Fashion Collection
By Allison Watkinson TLL Reporter The Royal Shakespeare Company has partnered with Alice + Olivia for a licensed apparel collection inspired by Shakespeare's literary works. The collection includes a wide range of items such as velvet party dresses, lace bodysuits, tweed skirt-and-blazer sets, denim jackets, leggings, corsets, a full-skirted dress, ball gowns and … [Read more...] about Alice + Olivia Debuts Shakespeare Fashion Collection
Paris Hilton and Vitapod Launch Healthy Beverage Collection
By Allison Watkinson TLL Reporter Paris Hilton and her company 11:11 Media have launched a licensing partnership with Vitapod for an exclusive nutrient-infused beverage collection. "As someone who is always on the go and passionate about health, beauty and wellness, I am so excited to launch this partnership with Vitapod," said Paris Hilton. "They have created a truly … [Read more...] about Paris Hilton and Vitapod Launch Healthy Beverage Collection
Krypto Gets His Own Super Dog Toys and Accessories
Plus, Squishmallows Expands Its Pet Accessory Lineup TLL Staff Krypto the Superdog is getting his own pet accessories line, available now on the DC Shop in advance of the July 11 premiere of Superman. Clark Kent's adorable and bullet-proof dog Krypto may be the most hotly anticipated element of the upcoming Superman movie, given a starring role in the film's first … [Read more...] about Krypto Gets His Own Super Dog Toys and Accessories
See’s Candies and Kylie Cosmetics Collaborate on Licensed Chocolates
By Allison Watkinson TLL Reporter See's Candies and Kylie Cosmetics are launching limited-edition chocolates to promote the release of Kylie Skin's Toasted Marshmallow Lip Butter. Offered in a lip-shaped box, the See's Candies collaboration features Toasted Marshmallow Scotchmallow chocolates that are made with milk chocolate, rich butter caramel and toasted honey … [Read more...] about See’s Candies and Kylie Cosmetics Collaborate on Licensed Chocolates
Gender Parity Achieved for the First Time for Major Film Releases
By Gary Symons TLL Editor in Chief Two new studies showed that women achieved gender parity for major US film releases in 2024, the first time that has happened. One of the studies was Dr. Martha Lauzen's annual report, It's a Man's (Celluloid) World Report. It found that out of the 100 top grossing films in 2024, women played the lead in 42% of the films, which is the … [Read more...] about Gender Parity Achieved for the First Time for Major Film Releases
Bath & Body Works Develops Disney Princess Fragrances
By Allison Watkinson TLL Reporter Bath & Body Works' has partnered with Disney for a licensed fragrance collection inspired by Disney Princesses. The collaborative collection features 85 products that are available in six distinct scents inspired by popular Disney Princesses including Moana, Ariel, Tiana, Belle, Jasmine and Cinderella. Officially launching on … [Read more...] about Bath & Body Works Develops Disney Princess Fragrances