By Allison Watkinson TLL Reporter MGA Entertainment's Little Tikes Company is teaming up with Hasbro to create a collaborative toy collection for Peppa Pig. The full Peppa Pig product line includes a Little Tikes Story Dream Machine starter pack, a Friendship Collection story pack and a licensed playhouse. “Peppa Pig has become a beloved character for children and families … [Read more...] about Little Tikes and Hasbro Create Dreamy Peppa Pig Toys
Open Content
Surge Brands: Why Licensing Is The Secret Sauce for Restaurant Brands
By Gary Symons TLL Editor in Chief When it comes to restaurant brand licensing, Ari Freedman, CEO of Surge Brands, believes the opportunity is sizzling hot. Freedman isn’t just another brand exec talking up the latest food trend. As the son of licensing legend Mark Freedman, who famously launched the Teenage Mutant Ninja Turtles empire through Surge Licensing, … [Read more...] about Surge Brands: Why Licensing Is The Secret Sauce for Restaurant Brands
Foster Grant Releases Some ‘Wicked Good’ Eyewear
TLL Staff Foster Grant is giving Wicked fans a clear-eyed choice of 'Which Witch Will You Be' with a new eyewear release. Foster Grant is one of the world’s leading over-the-counter eyewear brands, and has just unveiled the second instalment of its Wicked x Foster Grant collection, ahead of the upcoming release of Wicked: For Good The brand is introducing two new … [Read more...] about Foster Grant Releases Some ‘Wicked Good’ Eyewear
FIFA and Jazwares Bring Squishmallows to the World Cup
By Allison Watkinson TLL Reporter Jazwares and FIFA have launched a licensing partnership to create a Squishmallows collection inspired by the FIFA World Cup 2026 championship. The licensed collection will include an expansive lineup of FIFA themed plush, wearables and novelty items for the competition's global fanbase. “The FIFA World Cup is more than a competition; it’s a … [Read more...] about FIFA and Jazwares Bring Squishmallows to the World Cup
AVIR New York and Charity: Water Launch Licensed Jewelry
By Allison Watkinson TLL Reporter AVIR New York and Charity: Water have launched a licensed jewelry line inspired by the organization's mission to expand access to clean water. The jewelry collection includes a range of rings, bracelets, necklaces and earrings that feature aquamarine, london blue topaz and blue sapphire stones in solid 14k gold settings. As part of the … [Read more...] about AVIR New York and Charity: Water Launch Licensed Jewelry
War Robots and Sabaton Give New Meaning to ‘Battle of the Bands’
TLL StaffThe Swedish heavy metal band Sabaton has licensed its new song, A Tiger Among Dragons, for the popular mobile game War Robots.Giving new meaning to the term 'Battle of the Bands', the gamer-favorite rock band has worked with game publisher MY.GAMES and in-house studio Pixonic to establish a presence in the popular mobile battle game. The highly anticipated … [Read more...] about War Robots and Sabaton Give New Meaning to ‘Battle of the Bands’
NFL Expands Its Global Gaming Agreement With EA Sports
TLL Staff Electronic Arts and the National Football League (NFL) are doubling down on digital gridiron glory, announcing an expanded, multi-year partnership. The new agreement represents the most comprehensive collaboration yet between EA SPORTS and the league. It cements Madden NFL as the exclusive simulation game for American football and positions EA to lead the next wave … [Read more...] about NFL Expands Its Global Gaming Agreement With EA Sports
Mattel and Hasbro Named as Toy Licensees for KPop Demon Hunters
By Gary Symons TLL Editor in Chief Netflix is summoning some serious licensing voodoo as it names both Mattel, Inc. and Hasbro, Inc. as global co-master toy licensees for KPop Demon Hunters. The dual partnership marks the first time Netflix has appointed two toy companies to share co-master status on a single property. That likely a sign that the platform is pulling out all … [Read more...] about Mattel and Hasbro Named as Toy Licensees for KPop Demon Hunters
Disney Renews Mattel Deal For Disney Princess and Frozen Dolls
TLL Staff Disney has given Mattel its royal seal of approval, renewing its multi-year global licensing agreement covering the Disney Princess and Frozen franchises. Those two brands are two of the most successful doll lines in the world, even rivalling Mattel's own Barbie franchise, so the renewal is a major—although fully expected—deal for Mattel. Through the agreement, … [Read more...] about Disney Renews Mattel Deal For Disney Princess and Frozen Dolls
Pottery Barn Launches Norman Rockwell Home Collection
By Allison Watkinson TLL Reporter Pottery Barn has signed a deal with the Norman Rockwell art brand to create a licensed holiday home furnishings collection. Inspired by the late artist's paintings and illustrations, the new Pottery Barn collection includes a selection of bedding, linen sets, pillows, tea towels, wine bags, framed artwork and other decorative accessories for … [Read more...] about Pottery Barn Launches Norman Rockwell Home Collection