The Licensing Letter

Open Content

Snoop Dogg and Harmony Craft Beverages Launch Iconic Tonics

By Allison Watkinson TLL Reporter Snoop Dogg has signed a licensing and investment partnership with Harmony Craft Beverages to develop a functional drink company called Iconic Tonics. "I've always been about innovation, and functional beverages are the next frontier," said Snoop Dogg. "People want drinks that do more than just taste good—they want benefits, and they want … [Read more...] about Snoop Dogg and Harmony Craft Beverages Launch Iconic Tonics

REDCON1 and Hostess Launch Licensed Protein Partnership

By Allison Watkinson TLL Reporter Hostess Brands and REDCON1 have signed a multi-year partnership to bring Hostess' portfolio of sweet flavors to licensed protein beverages. The multi-year licensing partnership will offer a range of limited-edition products that feature flavors from popular Hostess snack brands. The company's portfolio includes well-known snack cake … [Read more...] about REDCON1 and Hostess Launch Licensed Protein Partnership

Who’s News: Benjamin Bao Named VP of Wildbrain China

By Allison Watkinson TLL Reporter WildBrain has promoted Benjamin Bao to general manager at WildBrain China to support the company's expansion across the APAC region. "Both China and APAC are rapidly growing and exciting areas of opportunity for us, and we have always taken a bespoke approach to strategy and execution that works hand-in-hand with cultural nuance and … [Read more...] about Who’s News: Benjamin Bao Named VP of Wildbrain China

Licensed Right International and Wildlife Madagascar Team Up for Sustainable Licensing

By Allison Watkinson TLL Reporter Licensed Right International has signed an exclusive partnership with Wildlife Madagascar to develop a consumer brand inspired by Madagascar's ecosystem. Through the collaborative partnership, Licensed Right International and Wildlife Madagascar have created a portfolio of assets that will be available for license across the consumer … [Read more...] about Licensed Right International and Wildlife Madagascar Team Up for Sustainable Licensing

Sesame Workshop Cutting Staff, Sesame Street’s Fate in Limbo

By Gary Symons TLL Editor in Chief The fate of Sesame Street hangs in the balance, as brand owner Sesame Workshop cuts staff in the wake of Warner Bros. Discovery's decided not to renew its distribution deal. Sesame Workshop is not only the owner of the Sesame Street brand, but is also an important force in childhood education in the United States and around the world. It is … [Read more...] about Sesame Workshop Cutting Staff, Sesame Street’s Fate in Limbo

Chordal Launches InstantClear to Streamline Music Licensing

TLL Staff The music rights tech company Chordal has introduced InstantClear, a pre-cleared music licensing system designed to simplify and scale the commercial music industry’s licensing process. The system, which utilizes patent-pending technology, aims to provide a more efficient solution for securing legal, financial, and creative rights to fractionally owned songs. “With … [Read more...] about Chordal Launches InstantClear to Streamline Music Licensing

Build-A-Bear is About to Build-A-CoComelon Collection

By Gary Symons TLL Editor in Chief Moonbug Entertainment has teamed up with Build-A-Bear Workshop to launch their first collaborative CoComelon collection. The new line is designed to bring all the musical charm of CoComelon to Build-A-Bear's line of furry plush pals. Available now, the collection allows CoComelon fans to dress their favorite bear in cute outfits, … [Read more...] about Build-A-Bear is About to Build-A-CoComelon Collection

Wildbrain Research Finds the Families That Game Together, Stay Together

By Gary Symons TLL Editor in Chief A lot of negative things have been said about adults and children alike spending too much time in front of a screen, but research from entertainment giant Wildbrain found that screen time spent together can help families bond. Wildbrain commissioned research on screen time by the research company Savanta. The resulting report explores the … [Read more...] about Wildbrain Research Finds the Families That Game Together, Stay Together

Girl Tribe and Duke’s Mayonnaise Team Up for Food Fashion

By Allison Watkinson TLL Reporter Girl Tribe Co. has teamed up with Duke's Mayonnaise for a collaborative collection of mayonnaise themed fashion. "We're excited to team up with this celebrated clothing brand in a city that's full of energy, community, spirit, and has a deep love for Duke's," said Duke's digital content manager, Sarah DiPeppe. "From college football to … [Read more...] about Girl Tribe and Duke’s Mayonnaise Team Up for Food Fashion