The Licensing Letter

Open Content

Bloomingdale’s and Flamingo Estate Debut Pop-Up Market

By Allison Watkinson TLL Reporter Bloomingdale's has announced a licensed pop-up market in partnership with the Flamingo Estate lifestyle brand. The licensed pop-up features a variety of items from the brand's collection of sustainably-crafted candles, pantry goods and bath & body products. Taking place in New York, the Carousel @ Bloomingdale's: Flamingo Estate … [Read more...] about Bloomingdale’s and Flamingo Estate Debut Pop-Up Market

Hallmark and Lacey Chabert Launch Festive Partnership

By Allison Watkinson TLL Reporter Hallmark and Lacey Chabert have launched an agreement for licensed lifestyle products inspired by the 2025 holiday season and everyday experiences. Available later this year, the new collection will feature greeting cards, gift wrap and entertaining essentials that combine Lacey's signature style with details inspired by vintage Hallmark … [Read more...] about Hallmark and Lacey Chabert Launch Festive Partnership

NatureSweet and Barilla Launch Nutritious Meal Campaign

By Allison Watkinson TLL Reporter NatureSweet has partnered with Barilla to launch a co-branded meal campaign called A Burst of Energy & Flavor. Running from January to March of this year, the collaborative campaign will offer a variety of recipes that incorporate NatureSweet Cherubs tomatoes and Barilla Protein+ pasta. The recipes created for the licensed … [Read more...] about NatureSweet and Barilla Launch Nutritious Meal Campaign

Hot Wheels and Ferrari Race into Toy Partnership

By Allison Watkinson TLL Reporter Mattel and Ferrari have launched a licensing partnership to develop a full range of Ferrari-inspired Hot Wheels products. The upcoming Hot Wheels x Ferrari collection will deliver a wide range of mainline die-cast vehicles, remote-control (RC) cars and limited-edition toy models that will debut throughout 2025. Designed to expand upon … [Read more...] about Hot Wheels and Ferrari Race into Toy Partnership

Dunkin’ and Danone Introduce Licensed Creamers

By Allison Watkinson TLL Reporter Dunkin’ and Danone have launched a Cold Foam Creamers collection that includes two long-term flavors and one limited-edition seasonal variety. The co-branded Cold Foam Creamers are designed to offer consumers an at-home coffee topper inspired by flavors from Dunkin's café menu. Made using real cream and sugar, the licensed product … [Read more...] about Dunkin’ and Danone Introduce Licensed Creamers

Lego’s Vincent Van Gogh Set Turns You Into a Master Artist

By Gary Symons TLL Editor in Chief The Lego Group has literally created a work of art in its latest brick set, in partnership with the Van Gogh Museum in Amsterdam. Lego has just unveiled its new Vincent Van Gogh - Sunflowers Set as part of the company's Lego Art collection. Created in close collaboration with the Van Gogh Museum in Amsterdam, the set allows users to create … [Read more...] about Lego’s Vincent Van Gogh Set Turns You Into a Master Artist

Captain America: Brave New World Blasts into Perfect Sports Supplements

By Allison Watkinson TLL Reporter Perfect Sports and Marvel Studios have launched a limited-edition collaboration for Captain America: Brave New World. Launched on January 3, the partnership is designed to promote the upcoming release of Captain America: Brave New World through licensed products and exclusive activations. "At Perfect Sports, we pride ourselves on … [Read more...] about Captain America: Brave New World Blasts into Perfect Sports Supplements

Toon2Tango and Schleich Launch Eldrador Creatures Partnership

By Allison Watkinson TLL Reporter Toon2Tango has signed an agreement with Schleich to develop and produce multi-platform entertainment content based on its Eldrador Creatures brand. First launched by Schleich in 2019, Eldrador Creatures is a toy figurine brand that features ferocious magical creatures from five different fantasy worlds. The narrative of Eldrador … [Read more...] about Toon2Tango and Schleich Launch Eldrador Creatures Partnership

New Hot Wheels Formula 1 Collection Crosses the Finish Line at Nuremberg

By Gary Symons TLL Editor in Chief Mattel, Inc. will unveil new additions to its Hot Wheels Formula 1 collection at the upcoming Nuremberg International Toy Fair. The new line is being issued following the success Mattel and Formula 1 enjoyed with the first collection in 2024, and includes  a range of collectible cars and race track sets, offering fans an opportunity … [Read more...] about New Hot Wheels Formula 1 Collection Crosses the Finish Line at Nuremberg