By Allison Watkinson TLL Reporter Feld Entertainment has signed a multi-year licensing deal with AXIL Brands for Monster Jam-inspired hearing protection products. Under the terms of the agreement, AXIL will maunfacture and sell licensed Monster Jam earbuds, hearing devices, earmuffs and ear plugs through a network of distribution channels across the US. Designed for … [Read more...] about Axil Develops Monster Jam Hearing Protection
Sports
Angel Reese and McDonald’s Launch Sporty Quarter-Pounder Partnership
By Allison Watkinson TLL Reporter Angel Reese and McDonald's have signed a partnership for a licensed meal collaboration inspired by the WNBA star. Beginning on February 10, participating McDonald's restaurants throughout the US will offer a limited-edition meal called the Angel Reese Special. The Angel Reese Special offers a saucy twist on McDonald's quarter pounder … [Read more...] about Angel Reese and McDonald’s Launch Sporty Quarter-Pounder Partnership
New Hot Wheels Formula 1 Collection Crosses the Finish Line at Nuremberg
By Gary Symons TLL Editor in Chief Mattel, Inc. will unveil new additions to its Hot Wheels Formula 1 collection at the upcoming Nuremberg International Toy Fair. The new line is being issued following the success Mattel and Formula 1 enjoyed with the first collection in 2024, and includes a range of collectible cars and race track sets, offering fans an opportunity … [Read more...] about New Hot Wheels Formula 1 Collection Crosses the Finish Line at Nuremberg
CFP and Aviator Nation Launch Co-Branded Fashion Collection
By Allison Watkinson TLL Reporter Aviator Nation has teamed up with the CFP (College Football Playoffs) and the National Championship for a licensed fashion collection. The partnership with Aviator Nation was secured by the Collegiate Licensing Company (CLC) as the CFP's exclusive licensing representative. "We are thrilled to welcome Aviator Nation as a new CFP … [Read more...] about CFP and Aviator Nation Launch Co-Branded Fashion Collection
Bigger and Better Sports Licensing and Tailgate Show for 2025
By Gary Symons TLL Editor in Chief The biggest ‘tailgate party’ in licensing started January 22, as the Sports Licensing and Tailgate Show got underway in Las Vegas. The Tailgate Show, sometimes known as SLATS, is the world’s top trade show and conference dedicated to sports licensing. Organized by Emerald X, the show attracts all of the top leagues, including the … [Read more...] about Bigger and Better Sports Licensing and Tailgate Show for 2025
Poetic Brands Announces Le Mans x Steve McQueen Apparel
By Allison Watkinson TLL Reporter Poetic Brands has signed an agreement with the ACO to develop licensed apparel for the organization's Le Mans x Steve McQueen collaboration. Per the terms of the licensing agreement, Poetic Brands will design, manufacture and distribute a wide range of clothing inspired by film star Steve McQueen and the Le Mans racing brand. “For … [Read more...] about Poetic Brands Announces Le Mans x Steve McQueen Apparel
Zenni Optical Joins Forces with Monster Jam as Official Eyewear Partner
TLL Staff Zenni Optical, the world’s leading online eyewear retailer, has announced a new partnership with Monster Jam, marking its first venture into motorsports. As the Official Eyewear Partner of Monster Jam, Zenni aims to bring affordable and stylish eyewear to fans of the action-packed motorsport, which hosts over 350 live events annually. Monster Jam is renowned … [Read more...] about Zenni Optical Joins Forces with Monster Jam as Official Eyewear Partner
Why the Sports Licensing and Tailgate Show is a Must in 2025
By Gary Symons TLL Editor in Chief You have less than two weeks left before the biggest trade show in sports licensing begins at the Las Vegas Convention Center, starting January 22. The Sports Licensing and Tailgate Show (SLATS or the Tailgate Show) has 100 new exhibitors this year, adding up to a staggering 375 brands represented at what has become the sector's … [Read more...] about Why the Sports Licensing and Tailgate Show is a Must in 2025
Puma Pounces on Tiger Woods’ New Logo for Sun Day Red
By Gary Symons TLL Editor in Chief It's a trademark battle between the Puma and the Tiger, as the sportswear giant has filed a notice of opposition to the champion golfer's new logo. Tiger Woods has hit a second roadblock in establishing a trademark for his company Sun Day Red, as Puma filed its notice of opposition with the U.S. Patent and Trademark Office on January 2, … [Read more...] about Puma Pounces on Tiger Woods’ New Logo for Sun Day Red
MotoGP Authentics to Raise Funds for Valencia Flood Victims
By Gary Symons TLL Editor in Chief MotoGP Authentics will auction off 30 limited edition, signed helmets from the Superbike legend Carlos Checa, raising funds for Valencia flood relief. The auction is a collaboration between the two-time Grand Prix champion and MotoGP Authentics, which is operated by Memento Exclusives under license from Dorna Sports. Checa and MotoGP … [Read more...] about MotoGP Authentics to Raise Funds for Valencia Flood Victims