By Allison Watkinson TLL Reporter GrandPrix Originals USA and Gulf Oil LP have signed an agreement to bring licensed Gulf Oil Racing apparel to the US market.Under the new licensing agreement, GrandPrix Originals USA is now offering a wide selection of officially licensed Gulf Oil Racing products that had been previously available in the European market.“Since Gulf Oil’s first … [Read more...] about GrandPrix Originals USA Launches Gulf Oil Racing Apparel
Auto Racing
Aspire Secures New Licensees for Sauber’s Formula 1 Racing Team
By Allison Watkinson TLL Reporter Wildbrain's Aspire division has secured new partners for Sauber Motorsport's Alfa Romeo Formula 1 Team Stake licensing program. The new licensees secured for Alfa Romeo F1 Team Stake include multiple product categories such as apparel, collectibles, posters, figurines and more."The scope of these deals highlights the global surge in popularity … [Read more...] about Aspire Secures New Licensees for Sauber’s Formula 1 Racing Team
Fashion Brand Kappa Named Official Outfitter for 24 Hours of Le Mans
By Allison Watkinson TLL Reporter The Italian fashion house Kappa was named as outfitter for the 24 Hours of Le Mans by the Automobile Club de l’Ouest (ACO). The 2024 Le Mans race is expected to run before a full house, as the ACO has reported "unprecedented ticket sales" for what many consider the world's premiere auto racing event. Along with the Monaco Grand Prix … [Read more...] about Fashion Brand Kappa Named Official Outfitter for 24 Hours of Le Mans
JCB Signs Long-Term Licensing Partnership With Monster Jam Sports Brand
By Allison Watkinson TLL Reporter JCB has secured a multi-year licensing partnership with Monster Jam as the motorsports brands' official heavy equipment partner.Monster Jam is a live sports brand that is operated by Feld Entertainment's arena and stadium event division Feld Motor Sports. Monster Jam events typically include racing, two-wheel trick, and freestyle monster truck … [Read more...] about JCB Signs Long-Term Licensing Partnership With Monster Jam Sports Brand
Silverlit Releases RC Hypercar to Mark 100 Years of Le Mans
By Allison Watkinson TLL Reporter The toy manufacturer Silverlit has partnered with Automobile Club de l'Ouest and 24 Hours of Le Mans to launch a remote-controlled Hypercar. Silverlit is a global toy company that operates vertically from design to manufacture. The company specializes in remote control toys which as sold under several different brands. The new Hypercar … [Read more...] about Silverlit Releases RC Hypercar to Mark 100 Years of Le Mans
Nitro Circus Returns Thanks to Round Room Live Partnership
By Gary Symons TLL Editor in Chief The certifiably insane thrill ride that is the Nitro Circus returns in its first live tour since 2018, thanks to a partnership with Round Room Live. Nitro Circus and Round Room Live today announced a multi-year global partnership that will see the action sports authorities return to North American arenas for the first time in five … [Read more...] about Nitro Circus Returns Thanks to Round Room Live Partnership
Topps Named Official Trading Card Partner for Le Mans
By Allison WatkinsonTLL ReporterThe Topps Company has partnered with the motorsports brand 24 Hours of Le Mans as its official licensed trading card manufacturer.The 24H of Le Mans event is an annual endurance-focused automobile racing competition that is run by the Automobile Club de l'Ouest, also known as the ACO."On the eve of the Centenary of the 24 Hours of Le Mans, many … [Read more...] about Topps Named Official Trading Card Partner for Le Mans
Bershka Partners With Le Mans For Racing Inspired Fashion
By Allison Watkinson TLL Reporter IMG has brokered a licensing deal between the endurance-based car race 24 Hours of Le Mans and Bershka for an apparel and accessories collection. The exclusive agent for the Le Man's racing brand, IMG's global licensing division offers full-service brand management to its corporate clients. The 24 Hours of Le Mans endurance car racing … [Read more...] about Bershka Partners With Le Mans For Racing Inspired Fashion