By Gary Symons TLL Editor in Chief The world-famous Harlem Globetrotters hope to score a slam dunk in licensing, having signed IMG as its exclusive agency. The Globetrotters combine comedy and extreme athleticism in a style of play that has never been matched. The team, which will celebrate its 100th anniversary in 2026, originated a dazzling style of play that heavily … [Read more...] about Harlem Globetrotters Pass the Ball To IMG For Centennial Licensing Campaign
Basketball
Overtime: The New Sports League Passes 100 Million Followers
By Gary Symons TLL Editor in Chief The next-gen sports brand Overtime has just blown through a major milestone, boasting 100 million followers and 3 billion monthly views. The organization, which runs pro football and basketball leagues for younger players, also presents a major opportunity for sports licensing. That's not just due to the incredibly fast growth in … [Read more...] about Overtime: The New Sports League Passes 100 Million Followers
Overtime B’Ball League Scores a Slam Dunk With SpongeBob Collaboration
By Gary Symons TLL Editor in Chief Overtime Elite, an exciting new league for younger, pro-level players, has just announced a partnership with Paramount Nickelodeon's SpongeBob Squarepants. "We are incredibly excited to partner with Paramount’s Nickelodeon to bring this unique collaboration to life in celebration of 25 years of SpongeBob SquarePants," said Tyler … [Read more...] about Overtime B’Ball League Scores a Slam Dunk With SpongeBob Collaboration
Panini Signs Caitlin Clark as Its First Exclusive Female Athlete Partner
By Allison Watkinson TLL Reporter Panini America has announced an historic partnership for trading cards and autographed memorabilia with University of Iowa basketball star Caitlin Clark. The agreement makes Clark the first female athlete to be signed to an exclusive partnership with Panini, a giant in the sports and entertainment collectibles sector. The reason is … [Read more...] about Panini Signs Caitlin Clark as Its First Exclusive Female Athlete Partner
Disney, Fox and Warner Plan Launch of Combined Sports Streaming Service
By Gary Symons TLL Editor in Chief Disney, Warner Bros. and Fox are changing the game in a big way, with plans to launch a combined sports streaming service. Similar to the Hulu service that was jointly owned, this new and yet-to-be-named service would be a joint venture combining the sports divisions of all three partners. For Disney, the deal would see its … [Read more...] about Disney, Fox and Warner Plan Launch of Combined Sports Streaming Service
LeBron James Joins Fanatics in Reported $5 Million Trading Card Deal
By Gary Symons TLL Editor in Chief Basketball superstar LeBron James has signed an exclusive deal to join Fanatics Collectibles, the company's trading card division. Terms of the deal were not publicly disclosed, but collectibles insiders say the deal could be worth roughly $5 million a year for James. The deal sees James stepping away from long-time trading card … [Read more...] about LeBron James Joins Fanatics in Reported $5 Million Trading Card Deal
Sports Licensing in Bullish Mood For Upcoming Tailgate Show
By Gary Symons TLL Editor in Chief If you had any doubts that the sports industry is back, you just had to see what happened in the hours after Lionel Messi kicked in the winning goal for Argentina in the World Cup. Literally millions of fans packed the streets and plazas of Buenos Aires and other Argentinian cities, and licensed Messi jerseys sold out world wide within … [Read more...] about Sports Licensing in Bullish Mood For Upcoming Tailgate Show