By Allison Watkinson TLL Reporter Electronic Arts has signed a multi-year licensing partnership with the Professional Women’s Hockey League (PWHL) for EA Sports NHL 25. The move is another indicator of the growing popularity of women's sports. “EA Sports is proud to support the PWHL, which has pioneered the growth of women’s hockey in North America,” said EA Sports … [Read more...] about EA Sports Licenses Women’s Hockey for NHL 25
Hockey
Special Report: The Growing Opportunity for Licensing in Women’s Sports
By Gary Symons TLL Editor in Chief Just a few short years ago, most experts in the sports industry would say with confidence that men’s sports would always be more popular than women’s sports, and that the primary audience for sports is made up of men. But since 2019 in particular, it’s the women who are putting the big points on the board for growth, in terms of overall … [Read more...] about Special Report: The Growing Opportunity for Licensing in Women’s Sports
Disney, Fox and Warner Plan Launch of Combined Sports Streaming Service
By Gary Symons TLL Editor in Chief Disney, Warner Bros. and Fox are changing the game in a big way, with plans to launch a combined sports streaming service. Similar to the Hulu service that was jointly owned, this new and yet-to-be-named service would be a joint venture combining the sports divisions of all three partners. For Disney, the deal would see its … [Read more...] about Disney, Fox and Warner Plan Launch of Combined Sports Streaming Service
Wayne Gretzky Scores With TOP LEGENDS Collectibles From Upper Deck
By Allison Watkinson TLL Reporter Upper Deck has secured a multi-year license with TOP LEGENDS to produce currency-quality, value-note collectibles featuring Wayne Gretzky. Upper Deck is a global entertainment company that specializes in trading cards, memorabilia, collectibles, games, and online platforms based on sports and entertainment properties. The partnership … [Read more...] about Wayne Gretzky Scores With TOP LEGENDS Collectibles From Upper Deck
Sports Licensing: Fanatics Wins Contract to Supply Uniforms for the NHL
By Allison Watkinson TLL Reporter The NHL has announced a 10-year agreement that appoints its long-standing partner Fanatics as the League's official supplier of uniforms and jerseys. Under the terms of the new agreement, Fanatics will use its operational, design, and manufacturing expertise towards creating official NHL player uniforms. The new licensing agreement is … [Read more...] about Sports Licensing: Fanatics Wins Contract to Supply Uniforms for the NHL
King Features Scores With PUCK HCKY Popeye Apparel Partnership
By Allison Watkinson TLL Reporter King Features Syndicate and PUCK HCKY have entered a licensing partnership for a collection of hockey-themed Popeye apparel. The Popeye entertainment franchise is owned by the international production and distribution company, King Features. A division of Hearst Newspapers, King Features Syndicate specializes in content syndication, … [Read more...] about King Features Scores With PUCK HCKY Popeye Apparel Partnership
Sports Licensing in Bullish Mood For Upcoming Tailgate Show
By Gary Symons TLL Editor in Chief If you had any doubts that the sports industry is back, you just had to see what happened in the hours after Lionel Messi kicked in the winning goal for Argentina in the World Cup. Literally millions of fans packed the streets and plazas of Buenos Aires and other Argentinian cities, and licensed Messi jerseys sold out world wide within … [Read more...] about Sports Licensing in Bullish Mood For Upcoming Tailgate Show