By Allison WatkinsonTLL ReporterHasbro has partnered with the Sugarfina candy brand on a new limited-edition version of its Candy Land board game.Sugarfina USA is a high-quality candy brand that specializes in gummies, chocolate and hard candy for the adult demographic. It is known for its luxury cocktail-inspired confectionary products and imaginative packaging.The company … [Read more...] about Sugarfina and Hasbro Launch Super Sweet Candy Land Collaboration
Board Games
Construction Zone: Spin Master Announces Production on Paw Patrol III
Hit Series Also Reveals Two New Licensing Deals with Hasbro's Monopoly and Burger King TLL Staff The second Paw Patrol isn't even out yet and Spin Master has confirmed there will be a third film in the series. Spin Master has announced that it will co-produce the Paw Patrol threequel with its partners Nickelodeon Movies and Paramount Pictures for theatrical release in … [Read more...] about Construction Zone: Spin Master Announces Production on Paw Patrol III
Maestro Media Launches Kickstarter Campaign For Its New Hello Kitty Game
TLL Staff Tabletop game specialist Maestro Media is taking its new Hello Kitty boardgame onto the Kickstarter platform, for both sales and feedback. Maestro Media is working with Digital Development Management (DDM) and IP owner Sanrio on the highly-anticipated Hello Kitty: Day at the Park board game, with greater retail plans in the works. While the game could go directly … [Read more...] about Maestro Media Launches Kickstarter Campaign For Its New Hello Kitty Game
Gamegenic to Produce Game Accessories for Star Wars: Unlimited
By Allison Watkinson TLL Reporter Gamegenic has partnered with Fantasy Flight Games and Lucasfilm on a game accessories line for the upcoming Star Wars: Unlimited trading card game. “We are thrilled to be working with the exceptionally creative team at Gamegenic for the accessories of our upcoming Star Wars: Unlimited game,” said Fantasy Flight Games head, Chris Gerber. … [Read more...] about Gamegenic to Produce Game Accessories for Star Wars: Unlimited
Hasbro Celebrates Centennial At San Diego Comic-Con
By Allison Watkinson TLL Reporter Hasbro is returning to San Diego Comic-Con International with a lineup of branded activities for the company's 100th anniversary celebration. The branded activations will take place over multiple days and include convention exclusive product offers, brand-focused panel discussions, giveaways, signing opportunities, demonstrations, photo … [Read more...] about Hasbro Celebrates Centennial At San Diego Comic-Con
Yu-Gi-Oh Racking Up Licensing Agreements for Anniversary
By Allison Watkinson TLL Reporter The popular Yu-Gi-Oh! trading card franchise has commemorated its 25th Anniversary celebration with four new licensing agreements. Brand owner Konami Cross Media says the deals will bring an array of exclusive licensed products to market in honor of the milestone, ranging from apparel, back-to-school accessories, streetwear, and metallic … [Read more...] about Yu-Gi-Oh Racking Up Licensing Agreements for Anniversary
Canadian Hoards His Precious After Finding Ultra-Rare ‘One Ring’
By Gary Symons TLL Editor in Chief Hasbro has officially released the Lord of the Rings set for Magic: The Gathering, even as the ultra-rare One Ring that Rules Them all was found by a buyer in Canada. The One Ring is certainly one of the biggest collectibles stories of the year, as Hasbro's Wizards of the Coast division had the brilliant idea of creating Sauron's ring … [Read more...] about Canadian Hoards His Precious After Finding Ultra-Rare ‘One Ring’
KessCo Signs Partnership For Crunchyroll’s Spy x Family Franchise
By Allison Watkinson TLL Reporter The toy and game company KessCo has announced an exciting new partnership with Crunchyroll and its popular Spy x Family franchise. The collaboration will pave the way for an upcoming tabletop game titled SPY x FAMILY: Mission for Peanuts, set to release in Fall 2023 at Barnes & Noble and other leading retail locations. "Bringing … [Read more...] about KessCo Signs Partnership For Crunchyroll’s Spy x Family Franchise
TLL Interview: How Hasbro Plans to Win the Game of Licensing
Claire Gilchrist Explains How Hasbro’s ‘Church of Focus’ is Designed to Create Billion Dollar Brands By Gary Symons TLL Editor in Chief Of all the interviews I conducted at Licensing Expo this year, among the most interesting was with Hasbro VP Claire Gilchrist. We’ve written before about Hasbro’s plans to streamline its operations into three primary … [Read more...] about TLL Interview: How Hasbro Plans to Win the Game of Licensing
WS Game Company Creates Custom-Illustrated MONOPOLY Game for Hasbro’s 100th Anniversary
By Allison WatkinsonTLL ReporterWS Game Company and Hasbro have partnered on a limited-edition MONOPOLY game for Hasbro’s one hundredth anniversary. WS Game Company, formerly known as Winning Solutions, is a board game developer that creates deluxe and customized editions of branded tabletop games. The company is one of the few board game manufacturers with an authorized Hasbro … [Read more...] about WS Game Company Creates Custom-Illustrated MONOPOLY Game for Hasbro’s 100th Anniversary