Claire Gilchrist Explains How Hasbro’s ‘Church of Focus’ is Designed to Create Billion Dollar Brands By Gary Symons TLL Editor in Chief Of all the interviews I conducted at Licensing Expo this year, among the most interesting was with Hasbro VP Claire Gilchrist. We’ve written before about Hasbro’s plans to streamline its operations into three primary … [Read more...] about TLL Interview: How Hasbro Plans to Win the Game of Licensing
Card Games
Bicycle Playing Cards Acing It With Brentwood As New Licensing Agency
by Gary Symons TLL Editor in Chief If you've played cards, odds are you've held a pack from Bicycle Playing Cards in your hand. Now, the 130-year-old Bicycle Playing Card brand has engaged Brentwood Licensing LLC to expand its reach through licensing. Brentwood Licensing LLC just announced its licensing representation partnership with Bicycle Playing Cards, a brand … [Read more...] about Bicycle Playing Cards Acing It With Brentwood As New Licensing Agency