TLL Staff Hasbro and Disney Consumer Products are expanding their partnership to introduce a new line of Play-Doh playsets inspired by Disney characters. The debut collection centers on Disney Jr.’s Mickey Mouse Clubhouse, a series that has been a fixture for pre-school audiences. The new playsets, available now on Amazon, are designed to encourage early cognitive growth and … [Read more...] about Hasbro, Disney Expand Play-Doh Collaboration With Mickey Mouse Playsets
Toys and Games
Toy Association Opens ‘Toy Building’ As New Hub For The Industry
By Gary Symons TLL Editor in Chief The Toy Association just held the grand opening of the Toy Building, a new complex in El Segundo’s growing “Toy District” that will serve as a hub for manufacturers, licensors and buyers worldwide. The facility brings together leading global toy companies, mid-sized manufacturers and startups in a single location, offering private showrooms … [Read more...] about Toy Association Opens ‘Toy Building’ As New Hub For The Industry
Teddy Mountain Plush Toys Coming For ‘Piney: The Lonesome Pine’
By Gary Symons TLL Editor in Chief Teddy Mountain has signed a licensing deal with Haylett Entertainment to create plush toys inspired by the animated holiday special Piney: The Lonesome Pine. Teddy Mountain, a global supplier of do-it-yourself plush products, will produce and distribute both fully stuffed and DIY versions of Piney characters, which will be available to … [Read more...] about Teddy Mountain Plush Toys Coming For ‘Piney: The Lonesome Pine’
Rocket Licensing Appointed as SuperThings UK Agent
By Allison Watkinson TLL Reporter Rocket Licensing has been appointed to manage SuperThings licensing program across the UK and Ireland by the brand's owner, Magicbox. SuperThings is a toy brand that currently includes more than 80 collectible character toys at a variety of price points. Since Magicbox first launched the brand in 2018, it has expanded its reach with … [Read more...] about Rocket Licensing Appointed as SuperThings UK Agent
Backstreet’s Back in Little People Collector Set from Fisher-Price
By Gary Symons TLL Editor in Chief The Backstreet Boys are getting a new look, this time in miniature form. Global Merchandising Services, the worldwide licensing agent for the band, and Fisher-Price announced Tuesday the release of the Little People Collector Backstreet Boys set, a collectible honoring one of the most successful pop groups in history. The set arrives as … [Read more...] about Backstreet’s Back in Little People Collector Set from Fisher-Price
Opinion: Laburglary in LA a Sign the Age of Labubu is Here
By Gary Symons Do you have a Labubu hanging from your handbag yet? Is Pop Mart's licensing department on your speed dial? If not, you may already behind on the year's hottest fashion trend (using the term 'fashion' very loosely indeed), because the hot as Hades Labubu doll has clearly arrived, having passed The Licensing Letter's scientifically calculated test for … [Read more...] about Opinion: Laburglary in LA a Sign the Age of Labubu is Here
Kidults and Licensed Products Fuel Toy Sector Growth in Early 2025
By Gary Symons TLL Editor in Chief The U.S. toy sector showed its resilience in the first half of 2025, growing unit and dollar sales despite issues over tariffs. The growth spurt follows sales declines in 2023 and a relatively flat performance in 2024, as Circana retail sales data shows the U.S. toy industry is back to growth in 2025. In the first half of the year, dollar … [Read more...] about Kidults and Licensed Products Fuel Toy Sector Growth in Early 2025
H2O Audio and Florence Team Up for Paddleboard World Championships
By Allison Watkinson TLL Reporter H2O Audio and Florence have released co-branded headphones to commemorate the 2025 Moloka'i 2 O'ahu Paddleboard World Championships. The headphones combine H2O Audio's patented TRI 2 design with the Florence gear brand's utilitarian style and bright yellow color scheme. "At Florence, we build gear with purpose—for athletes who … [Read more...] about H2O Audio and Florence Team Up for Paddleboard World Championships
Hasbro Selects Jasnor as Peppa Pig Partner for ANZ
By Allison Watkinson TLL Reporter Hasbro has appointed Jasnor as the master toy distribution partner for Peppa Pig across Australia and New Zealand. "Peppa Pig remains a beloved brand with exceptional awareness in both markets and has been especially top-of-mind for Australian and New Zealand audiences following the exciting news of Mummy Pig’s pregnancy and birth of … [Read more...] about Hasbro Selects Jasnor as Peppa Pig Partner for ANZ
Handmade by Robots Brings Hello Kitty Figures to Comic-Con
By Allison Watkinson TLL Reporter Alliance Entertainment and Sanrio recently debuted a Hello Kitty vinyl figure at SDCC 2025 through Alliance's Handmade by Robots brand. Crafted in the signature style of the Handmade by Robots brand, the licensed Hello Kitty collectible is made from vinyl that is given the look of a hand-stitched or knitted piece. Dubbed the Hello … [Read more...] about Handmade by Robots Brings Hello Kitty Figures to Comic-Con