By Gary Symons TLL Editor in Chief Leading educational toy developer Brown Toy Box has announced a licensing partnership with Lion Forge Entertainment for their highly anticipated animated series Iyanu. The series, which is set to premiere on Cartoon Network and Max in 2025, is a superhero story with a difference, as it is set in the fictional African nation of … [Read more...] about Brown Toy Box Launching STEAM Toys for Iyanu Series
STEM/Steam Toys
Pharrell Williams Is Over the Moon with Licensed Lego
By Allison Watkinson TLL Reporter The Lego Group has launched a licensing collaboration with Pharrell Williams for a new space-themed Lego set called Over the Moon. Pharrell Williams is an award-winning recording artist, producer, designer, songwriter, philanthropist and entrepreneur who is known for his catchy R&B, pop and rap music. “Growing up, I was obsessed with space … [Read more...] about Pharrell Williams Is Over the Moon with Licensed Lego
The Lego Group Builds Board Game Licensing Partnership with Asmodee
By Allison Watkinson TLL Reporter The Lego Group and Asmodee have launched a multi-year licensing partnership to create and distribute board games through their new collaborative studio, Dotted Games. Through the Dotted Games studio, the Lego Group and Asmodee will create a wide range of high-quality board games that incorporate Lego bricks and building mechanics. “We are … [Read more...] about The Lego Group Builds Board Game Licensing Partnership with Asmodee
The Lego Group Debuts Fan-Inspired Set Based on the Jaws Movie
By TLL Staff The Lego Group and UP&E has announced a Lego Ideas fan-inspired building set based on the 1975 blockbuster horror movie, Jaws. Originally conceived by LEGO fan Johnny Campbell through the LEGO Ideas community platform, the 1497-piece Jaws x Lego set includes many licensed elements from the Jaws movie such as official characters, props, settings and more. "JAWS … [Read more...] about The Lego Group Debuts Fan-Inspired Set Based on the Jaws Movie
New Kidazzle Company Named Master Toy Partner for Iyanu Animated Series
By Allison Watkinson TLL Reporter Kidazzle has announced its official launch alongside its appointment as master toy licensee for Lion Forge Entertainment’s upcoming animated series, Iyanu. Under the multi-year master toy partnership, Kidazzle will be responsible manufacturing and marketing an extensive range of toys inspired by characters and settings from the Iyanu franchise. … [Read more...] about New Kidazzle Company Named Master Toy Partner for Iyanu Animated Series
Lego Adds Two New Licensed Animal Crossing Sets
By Allison Watkinson TLL Reporter & TLL Editorial Staff The Lego Group is adding two new sets to its licensed Animal Crossing collection that are inspired by in-game locations from Animal Crossing: New Horizons. The upcoming Lego sets will bring the total number of sets in the company's licensed Animal Crossing collection up to seven. “To us, Animal Crossing is all about … [Read more...] about Lego Adds Two New Licensed Animal Crossing Sets
Hit Toy Brand Magic Mixies Adds Two New Licensees
By Allison Watkinson TLL Reporter Bulldog Licensing has announced two new partners for the phenomenally successful Magic Mixies property, from innovative toymaker Moose Toys. William Lamb Group, a major name in footwear for over 130 years and an expert in design-to-delivery production, is planning a range of footwear, bags, purses and accessories for the Magic Mixies … [Read more...] about Hit Toy Brand Magic Mixies Adds Two New Licensees
Thames & Cosmos Release STEM Toys Inspired by Wondery Kids Podcast
By Allison Watkinson TLL Reporter Wondery and Thames & Kosmos have announced a collaborative collection of STEM toys and science kits inspired by the Wow in the World podcast. Designed by Thames & Kosmos, the Wondery Kids x Wow in the World product line combines durable science-learning toys with exclusive audio content from the hosts of the Wow in the World … [Read more...] about Thames & Cosmos Release STEM Toys Inspired by Wondery Kids Podcast
Spin Master’s Puzzling 50th Anniversary Celebration of the Rubik’s Cube
By Allison Watkinson TLL Reporter Spin Master is launching a year-long marketing and licensing campaign to commemorate the 50th anniversary of the Rubik's Cube puzzle toy. The Rubik's Cube was originally developed by Hungarian architect and inventor Professor Ernő Rubik in 1974 to provide a mental challenge to his university students. Rubik officially launched the … [Read more...] about Spin Master’s Puzzling 50th Anniversary Celebration of the Rubik’s Cube
Kids Preferred and NBCUniversal Partner on New Toy Collection
By Allison Watkinson TLL Reporter Kids Preferred has partnered with Universal Products & Experiences for an infant and toddler line featuring brands from NBCUniversal's childrens' entertainment franchises.Kids Preferred is an American design and manufacturing company that offers high-quality toys, gifts and play products that are safe for infants and young children.The … [Read more...] about Kids Preferred and NBCUniversal Partner on New Toy Collection