By Gary Symons TLL Editor in Chief If you're having a rough time at Expo this year, maybe drop by the LoCoco Licensing booth where you can spend some time with Moodles. LoCoco is representing the innovative emotional plush and doll line Moodles, an award-winning toy that has been strongly endorsed by parents, educators and child therapists. The toy line was formerly … [Read more...] about LoCoco Licensing Has Oodles of Moodles to Share at Expo
Traditional Toys/Games
BBC Studios Renews Bluey Licensing Partnership with Moose Toys
By TLL Editorial Staff BBC Studios has renewed its ongoing global licensing partnership with Moose Toys for the Bluey entertainment brand. Moose Toys is a global company that designs, develops and manufactures a broad range of products across categories like action figures, collectibles, crafts, dolls, games, plush, preschool, youth electronics and more. The updated licensing … [Read more...] about BBC Studios Renews Bluey Licensing Partnership with Moose Toys
Lego Adds Two New Licensed Animal Crossing Sets
By Allison Watkinson TLL Reporter & TLL Editorial Staff The Lego Group is adding two new sets to its licensed Animal Crossing collection that are inspired by in-game locations from Animal Crossing: New Horizons. The upcoming Lego sets will bring the total number of sets in the company's licensed Animal Crossing collection up to seven. “To us, Animal Crossing is all about … [Read more...] about Lego Adds Two New Licensed Animal Crossing Sets
Hasbro and Playmates Toys Launch Power Rangers Licensing Partnership
By Allison Watkinson TLL Reporter Hasbro has signed a licensing agreement with Playmates Toys to produce and distribute branded products for the Power Rangers franchise. Playmates Toys is a global company that specializes in designing, developing, marketing and distributing toy and gaming products in more than 90 countries worldwide. “We are honored to work with Hasbro on the … [Read more...] about Hasbro and Playmates Toys Launch Power Rangers Licensing Partnership
Teenaged Mutant Ninja Turtles Even More Mutated!
TLL Staff Playmate Toys has created action figures based on Teenaged Mutant Ninja Turtles that can mutate as needed. The new Mutations Mix ‘N Match Teenage Mutant Ninja Turtles action figures are based on the upcoming Paramount+ animated series Tales of the Teenage Mutant Ninja Turtles. As a terrifying new foe emerges in New York City, the Turtles have to lend a hand … [Read more...] about Teenaged Mutant Ninja Turtles Even More Mutated!
LEGO and Hasbro Launch Major Partnership For Peppa Pig Brand
By Allison Watkinson TLL Reporter LEGO and Hasbro are working closely on new licensing initiatives around the popular children's brand Peppa Pig. The collaboration has resulted in new LEGO and DUPLO sets for Peppa Pig, and there will be new location-based entertainment options at LEGOLAND and Merlin Entertainment locations. The LEGO Group has now unveiled its new LEGO and … [Read more...] about LEGO and Hasbro Launch Major Partnership For Peppa Pig Brand
Hit Toy Brand Magic Mixies Adds Two New Licensees
By Allison Watkinson TLL Reporter Bulldog Licensing has announced two new partners for the phenomenally successful Magic Mixies property, from innovative toymaker Moose Toys. William Lamb Group, a major name in footwear for over 130 years and an expert in design-to-delivery production, is planning a range of footwear, bags, purses and accessories for the Magic Mixies … [Read more...] about Hit Toy Brand Magic Mixies Adds Two New Licensees
Feature: Mattel’s Huge Campaign For Barbie Anniversary Launch on March 9
By Gary Symons TLL Editor in Chief Mattel will mark the 65th anniversary of Barbie on March 9, kicking off a major licensing campaign. The campaign starts by celebrating female storytellers who have broken down barriers and inspired women and girls around the world While Barbie has hit retirement age and is in line for great discounts at the local diner, the legendary … [Read more...] about Feature: Mattel’s Huge Campaign For Barbie Anniversary Launch on March 9
I’m The Chef Too! Cooks Up A Hot Licensing Deal With Barbie
By Allison Watkinson TLL Reporter I’m The Chef Too! recently entered into a multi-year licensing agreement with Mattel for a collection of educational Barbie baking kits. I’m The Chef Too! is a monthly subscription and adventure kit company that specializes in at-home baking kits that incorporate STEM educational learning concepts. The I’m The Chef Too! product line … [Read more...] about I’m The Chef Too! Cooks Up A Hot Licensing Deal With Barbie
Peppa Pig Licensing Expands to LEGO Sets, Theme Park Attractions
By Allison Watkinson TLL Reporter To celebrate Peppa Pig's 20th anniversary, Hasbro, Merlin Entertainments and LEGO Group are launching new Peppa Pig LEGO Duplo sets and experiential attractions. The three companies intend to introduce new ways for preschoolers to engage with the Peppa Pig brand through co-branded products, location-based experiences and more. The … [Read more...] about Peppa Pig Licensing Expands to LEGO Sets, Theme Park Attractions