By Allison Watkinson TLL Reporter Dr. Lisa Williams has announced World of EPI is rebranding and restructuring into a new umbrella organization called The Dr. Lisa Company. The newly restructured company will serve as the umbrella organization for three key divisions: toys and publishing, animation and strategic licensing. The organization's rebranding as The Dr. Lisa … [Read more...] about World of EPI Rebrands Under New Name Dr. Lisa Company
Traditional Toys/Games
Construction Zone: Spin Master Announces Production on Paw Patrol III
Hit Series Also Reveals Two New Licensing Deals with Hasbro's Monopoly and Burger King TLL Staff The second Paw Patrol isn't even out yet and Spin Master has confirmed there will be a third film in the series. Spin Master has announced that it will co-produce the Paw Patrol threequel with its partners Nickelodeon Movies and Paramount Pictures for theatrical release in … [Read more...] about Construction Zone: Spin Master Announces Production on Paw Patrol III
Hasbro Creating New NERF Experiences in The Real and Virtual Worlds
By Gary Symons TLL Editor in Chief Hasbro is creating new experiences for its NERF brand fans, with one opening in Brazil, and the other as a metaverse experience on Minecraft. The real world experience is due to open on Oct. 12 at the Beta Carrero World in Brazil, a theme park that is now opening the first-ever NERF-themed land: NERF Mania. Beto Carrero World is the … [Read more...] about Hasbro Creating New NERF Experiences in The Real and Virtual Worlds
Sustainability: LEGO Group Vows to Achieve Net Zero Emissions by 2050
By Gary Symons TLL Editor in Chief The world's largest toy company, LEGO, says it will achieve net zero greenhouse gas emissions by the year 2050. It's a major step on the way to combatting climate change, which this year has led to major disasters, droughts, crop failure, as well as thousands of deaths around the world. Climate change scientists, the United Nations … [Read more...] about Sustainability: LEGO Group Vows to Achieve Net Zero Emissions by 2050
Walmart Releases Its Influential Top Toys List For 2023
By Gary Symons TLL Editor in Chief The world's largest retail chain, Walmart, has unveiled 55 products on its highly anticipated Top Toys List for 2023. It's a great list for parents and anyone else shopping for kids (or kidults for that matter), but it's also an important list for licensing professionals looking for intel on what will be the hot toy properties for the … [Read more...] about Walmart Releases Its Influential Top Toys List For 2023
Licensing Colossus Barbie Surpasses $1 Billion at Box Office
Barbie Franchise Announces New Licensed Products, Including 'Weird Barbie' By Gary Symons TLL Editor in Chief The Barbie Movie hit a new milestone, surpassing $1 billion at the global box office, spawning a new wave of licensed Barbie merch. The unstoppable film that has shocked the movie-going world broke the $1 billion in just over two weeks since its July release, … [Read more...] about Licensing Colossus Barbie Surpasses $1 Billion at Box Office
UPDATE: LEGO Issues Statement In “Leggo My LEGO” Dispute With Punk Rockers
By Gary Symons TLL Editor in Chief Toy giant LEGO says it will not allow commercial use of its iconic mini-figures for animated videos that are commercial in nature. The statement comes in the recent 'Leggo My LEGO' dispute, in which LEGO sent a cease and desist letter to the band LS Dunes, demanding they take down a recent music video. The reason? The band, whose members … [Read more...] about UPDATE: LEGO Issues Statement In “Leggo My LEGO” Dispute With Punk Rockers
LEGO Reveals Second Series of Marvel Studios Minifigure Collectibles
By Allison WatkinsonTLL ReporterLEGO has revealed its second series of Marvel Studios Disney+ Collectible Minifigures which features twelve officially licensed Marvel characters. The characters featured in the co-branded LEGO Minifigures series are Storm, She-Hulk, Agatha Harkness, Wolverine, Echo, Moon Knight, Hawkeye, Kate Bishop, The Werewolf, Goliath, Mr. Knight, and Beast. … [Read more...] about LEGO Reveals Second Series of Marvel Studios Minifigure Collectibles
Kylie Jenner Partners With MGA Entertainment On Celebrity Bratz Doll
By Allison WatkinsonTLL ReporterMGA Entertainment's Bratz fashion doll brand is partnering with Kylie Jenner for a line of limited-edition Bratz x Kylie Collectibles.The new licensed Kylie Jenner collection marks the first time that a celebrity has been featured as a Bratz doll. “This is a seminal moment in Bratz history to join forces with Kylie Jenner as the brand’s … [Read more...] about Kylie Jenner Partners With MGA Entertainment On Celebrity Bratz Doll
Spin Master Unleashes New Pack of Toys for Paw Patrol
Spin Master has officially unveiled its new toy collection for the franchise's upcoming second feature film PAW Patrol: The Mighty Movie. The film is a Spin Master Entertainment production, produced in association with Nickelodeon Movies and Paramount Pictures. "Packed with jaw-dropping transformations, the PAW Patrol: The Mighty Movie toy collection will spark limitless … [Read more...] about Spin Master Unleashes New Pack of Toys for Paw Patrol