The Licensing Letter

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Keanu Reeve’s BRZRKR Comic Series Launches  Epic Merchandise Partnerships

By Allison Watkinson TLL Reporter The BRZRKR comic series by Keanu Reeves and Matt Kindt has announced new licensed product lines ahead of this year's San Diego Comic-Con. BRZRKR is an epic fantasy adventure series that follows a half-mortal, half-god warrior as he fights to discover the reasons behind his endless blood-soaked existence and how he can finally end his 80,000 … [Read more...] about Keanu Reeve’s BRZRKR Comic Series Launches  Epic Merchandise Partnerships

Minted Partners with Brynn Whitfield on Home Décor Collection

By Allison Watkinson TLL Reporter Minted has partnered with Real Housewives of NY star Brynn Whitfield on a home collection sourced from Minted’s global community of independent artists. The licensed collection includes pieces from artists and brands such as Keren Toledano, Swift and Stone, Kristen Yezza, Kamala Nahas, KuuPottery, Deborah Velasquez and Shina Choi. The Brynn … [Read more...] about Minted Partners with Brynn Whitfield on Home Décor Collection

Murf and Kona Team Up for Co-Branded E-Bike and Summer Giveaways

By Allison Watkinson TLL Reporter Murf Electric Bikes has partnered with Kona Big Wave for a limited-edition Kona Big Wave-inspired electonic bike. The co-branded electric bike is a Murf Higgs Step-Thru model that is painted in the official Kona Blue Wave color and decorated with a colorful Hawaiian flowers pattern, whitewall tires and a lockable storage crate. Other key … [Read more...] about Murf and Kona Team Up for Co-Branded E-Bike and Summer Giveaways

Hunter Price Named Product Partner For L.O.L. Surprise! Loves Crayola Collaboration

By Allison Watkinson TLL Reporter Hunter Price has been selected as the consumer product partner for the licensed L.O.L. Surprise! Loves Crayola collaboration in the UK and European regions. The L.O.L. Surprise! Loves Crayola collaboration will include an extensive collection of products across a wide range of retail categories such as playsets, accessories, bags, games, … [Read more...] about Hunter Price Named Product Partner For L.O.L. Surprise! Loves Crayola Collaboration

Sony Music, Aniplex and Pocketpair Form Joint Venture for Palworld Game

By TLL Staff Sony Music Entertainment, Aniplex and Pocketpair are launching a joint venture called Palworld Entertainment to expand and develop the Palworld video game into new categories. Produced and published by the Pocketpair video game studio, Palworld is a multiplayer survival crafting game where you collect mysterious creatures called Pals in an expansive open-world … [Read more...] about Sony Music, Aniplex and Pocketpair Form Joint Venture for Palworld Game

Atrbute Partners with Pacsun to Launch Artist Fashion Series

By Allison Watkinson TLL Reporter The Atrbute talent agency has announced a partnership with Pacsun for a line of limited-edition capsule collections called the Pacsun Artist Network Series. Atrbute is a global talent agency that specializes in representing and managing artists and creators across a wide range of fields including photography, traditional artistry, mural … [Read more...] about Atrbute Partners with Pacsun to Launch Artist Fashion Series

Ultraman’s Monster Trading Card Game Launching Globally

By TLL Staff Tsuburaya Productions has announced an officially licensed Ultraman trading card extension in honor of Ultraman Day. The Ultraman Card Game will debut at international retail locations with a simultaneous release in four languages and 15 regions across the globe. The officially licensed Ultraman trading cards will be available in Japanese, English, Simplified … [Read more...] about Ultraman’s Monster Trading Card Game Launching Globally

Perpetual To Develop Licensing Programs for Sour Punch, Red Vines

By Gary Symons TLL Editor in Chief American Licorice Company has appointed Perpetual Licensing to create brand licensing programs for its Sour Punch and Red Vines candy brands. The American Licorice Company was founded in Chicago more than a century ago, tantalizing the tastebuds of licorice fans since 1914, and known for developing fun and innovative new products. The … [Read more...] about Perpetual To Develop Licensing Programs for Sour Punch, Red Vines

IHOP’s Perfectly Purple Menu Inspired by Wonka Movie

By Allison Watkinson TLL Reporter IHOP has launched a limited-edition menu as part of a promotional licensing partnership for Warner Bros. Pictures’ new feature film, Wonka. IHOP (aka the International House of Pancakes) is a global restaurant chain that offers food and beverage items based on American cuisine. While IHOP is best known for its extensive menu of breakfast and … [Read more...] about IHOP’s Perfectly Purple Menu Inspired by Wonka Movie