The Licensing Letter

Console Games

TLL’s November Licensing Roundup

Yellow Submarine Celebrated With Pure Silver Collectible Precious Sound and B.H. Mayer's Kunstprägeanstalt have teamed up to release a limited-edition, solid silver Yellow Submarine collectible inspired by the iconic film and song. The agreement for the licensed collectible was brokered by The Beatles licensing agent, Bravado International. Crafted from one ounce of .999 … [Read more...] about TLL’s November Licensing Roundup

“Mama Mia!” Super Mario in Sweet Deal With Hershey

By Allison Watkinson TLL Reporter The Hershey Company and Nintendo of America are launching licensed Kit Kat and Jolly Rancher candy packages that feature characters from Super Mario. The limited-edition Kit Kat and Jolly Rancher packaging includes a wide variety of licensed Mario characters from the franchises' Super Mario Bros. Wonder and Mario Kart 8 Deluxe … [Read more...] about “Mama Mia!” Super Mario in Sweet Deal With Hershey

Electronic Arts Using Team Data to Upgrade EA Sports FC 25

By Gary Symons TLL Editor in Chief Video game giant Electronic Arts is taking full advantage of its sports licensing agreements to bring new features to its signature game EA Sports FC 25. The new edition of the game includes several dramatic improvements to the football (or soccer, if you prefer) video game. One of them, called FC IQ, is literally an overhaul of the game's … [Read more...] about Electronic Arts Using Team Data to Upgrade EA Sports FC 25

Who’s News: Melissa Bell Appointed EVP of Global Marketing for Warner Games

By Gary Symons TLL Editor in Chief Warner Bros. Games has just appointed former top 2K executive Melissa Bell as its EVP of Global Marketing. Prior to joining Warner Bros. Games, Melissa served as the Chief Marketing Officer of 2K, one of the world's top video game studios, where she led marketing efforts for many successful gaming brands. Bell has also held leadership … [Read more...] about Who’s News: Melissa Bell Appointed EVP of Global Marketing for Warner Games

Wargaming Donating Funds to Support USS Wisconsin Museum

By Gary Symons TLL Editor in Chief Game developer Wargaming is adding the historic battleship USS Wisconsin to World of Warships, and donating proceeds to a naval museum. The USS Wisconsin is an Iowa-class battleship built for the US Navy in the 1940s, and became one of the most storied warships in history, having fought through three separate wars. World of Warships is now … [Read more...] about Wargaming Donating Funds to Support USS Wisconsin Museum

Fortnite Getting Some ‘Epic’ Gaming Accessories From PowerA

By Allison Watkinson TLL Reporter Epic Games has secured a licensing partnership with PowerA for new Fortnite-inspired video game accessories. PowerA is a global interactive technology company that specializes in designing and manufacturing officially licensed gaming accessories. The company's product portfolio includes a wide variety of gaming controllers, cases, … [Read more...] about Fortnite Getting Some ‘Epic’ Gaming Accessories From PowerA

Lamborghini’s Racing HyperCars Featured in CSR Racing

By Allison Watkinson TLL Reporter Zynga and Automobili Lamborghini have announced a multi-year licensing agreement that names CSR Racing an official partner for Lamborghini's prototype hypercars. CSR Racing is a mobile gaming franchise from the Zynga-owned subsidiary, NaturalMotion, that focuses on racing realistically rendered sports cars. The multi-year licensing … [Read more...] about Lamborghini’s Racing HyperCars Featured in CSR Racing

Pac-Man Taking a Bite Out of The Stumble Guys In New Gaming Mashup

By Allison Watkinson TLL Reporter Scopely has entered a licensing partnership with Bandai Namco to bring Pac-Man branded content to the Stumble Guys video game. Pac-Man is a long-running arcade video game franchise that was initially released in 1980 by Bandai Namco. Since its initial release, the franchise has grown to include numerous console games, licensed consumer … [Read more...] about Pac-Man Taking a Bite Out of The Stumble Guys In New Gaming Mashup

Nintendo Reveals Licensed Animal Crossing Sets From LEGO

By Allison Watkinson TLL Reporter The LEGO Group and Nintendo are launching a line of LEGO build sets inspired by the Animal Crossing video game franchise.The five co-branded building sets are intended to let LEGO fans explore licensed Animal Crossing locations and characters through imaginative play.Many of the objects from the licensed Animal Crossing sets can be adapted, … [Read more...] about Nintendo Reveals Licensed Animal Crossing Sets From LEGO