The best-selling video game Cuphead will be immortalized in a new fashion collection from Zara, the Inditex Group’s popular apparel retailer. The collection is being brought out through a deal between King Features Syndicate, a unit of Hearst and home to some of the world’s most popular entertainment characters. The deal is brokered by its local licensing agent in Spain, … [Read more...] about Apparel Licensing: ZARA Launches Collection Based on Hit Video Game Cuphead
Video Games and Software
Game Licensing: The Op’s Games Licensed for Use on Infinity Game Table
By Allison Watkinson TLL Reporter Arcade1Up has partnered with The Op to bring their licensed games to Arcade1Up’s gaming device, the Infinity Game Table. The Infinity Game Table is a hybrid gaming table with a built-in touchscreen that combines digital and real-life experiences to provide an immersive board game experience. The Infinity Game Table has an expanding library of … [Read more...] about Game Licensing: The Op’s Games Licensed for Use on Infinity Game Table
Layer Debuts New Marketplace for Video Game Licensing
By Gary Symons TLL Editor in Chief Layer Licensing is introducing a brand new marketplace approach to licensing IP for games, simplifying the process of finding and securing the rights. The Australian start-up Layer just launched its dedicated digital licensing marketplace to "shake up how licensing deals between brands and games companies are managed." The company's … [Read more...] about Layer Debuts New Marketplace for Video Game Licensing
Cookie Run Steps Into Apparel Deal With Juniper Creates
By Allison Watkinson TLL Reporter Devsisters has dropped its first ever collection of licensed Cookie Run merchandise in collaboration with Juniper Creates. Devsisters is the international gaming company behind the Cookie Run Universe. Since 2009, the company has created iconic running games including OvenBreak, Cookie Run: OvenBreak, and the award-winning Cookie Run: … [Read more...] about Cookie Run Steps Into Apparel Deal With Juniper Creates
Licensing Deal Brings Angry Birds Up Close and Personal
By Allison Watkinson TLL Reporter Electric Gamebox has announced a licensing partnership with Rovio Entertainment to launch an interactive and high-tech Angry Birds game experience. Electric Gamebox delivers hyper-immersive games in interactive digital smart rooms known as Gameboxes. Each Gamebox features a range of cutting-edge technologies such as projection mapping, touch … [Read more...] about Licensing Deal Brings Angry Birds Up Close and Personal
Commentary: Why You Should Target Games For Your Intellectual Property
Commentary: Why You Should Target Games For Your IP at Licensing Expo 2022 Featured Content From Layer Licensing Licensing Expo is a fantastic event to find new licensing opportunities for your IP. Licensing professionals from more than 70 countries came together in Las Vegas at the end of May in search of potential partners to buddy up with—though, it’s easy to overlook … [Read more...] about Commentary: Why You Should Target Games For Your Intellectual Property
Hasbro Inc Acquires the Digital RPG Toolset and Game Companion, D&D Beyond
By Allison Watkinson TLL Reporter Hasbro, Inc. has announced the completion of its licensing acquisition of D&D Beyond from Fandom, Inc. D&D Beyond is the massively popular digital RPG toolset and game companion to the iconic fantasy franchise, Dungeons & Dragons. It features online versions of the official Dungeons & Dragons fifth edition books, as … [Read more...] about Hasbro Inc Acquires the Digital RPG Toolset and Game Companion, D&D Beyond
Genius Brands Signs Long-Term Deal with Marvel Studios to License the Likeness of Stan Lee
By Allison Watkinson TLL Reporter Stan Lee Universe has signed a 20-year deal to license the name and likeness of Stan Lee to Marvel Studios and Disney for global use in media and experiences. Stan Lee Universe is a joint venture between Pow! Entertainment and Genius Brands International that is focused on maintaining and expanding Stan Lee's legacy through licensing deals … [Read more...] about Genius Brands Signs Long-Term Deal with Marvel Studios to License the Likeness of Stan Lee
RoboCop Marks 35th Birthday With New Role On Fortnite
MGM's classic sci-fi hit RoboCop appears in the massively popular Fortnite game to mark the films' 35th anniversary. Epic Games’ Fortnite and Metro Goldwyn Mayer (MGM) announced that the cyborg police officer RoboCop is making his highly anticipated Fortnite debut for a limited time only from May 13 to May 21. “RoboCop is celebrating its 35thanniversary this year and the … [Read more...] about RoboCop Marks 35th Birthday With New Role On Fortnite
Film Licensing: Cult Hit Evil Dead Transformed Into Video Game
By Allison Watkinson TLL Reporter Saber Interactive and Boss Team Games have officially released the highly-anticipated multiplayer action adventure Evil Dead: The Game. Evil Dead: The Game is the first multi-platform console and PC game based on the cult favourite Evil Dead film and television franchise. The title is licensed by Boss Team Games from Renaissance Pictures, … [Read more...] about Film Licensing: Cult Hit Evil Dead Transformed Into Video Game