The Licensing Letter

PC Games

TLL’s November Licensing Roundup

StudioCanal Brings 'Mission Marmalade' Paddington Game to Roblox The ever popular character Paddington Bear is getting his own game on Roblox, inspired by StudioCanal's Paddington in Peru. The film debuted in cinemas in the UK on November 8, and fans will now be able to extend their enjoyment of the character with Mission Marmalade, an interactive Roblox game developed by … [Read more...] about TLL’s November Licensing Roundup

Electronic Arts Using Team Data to Upgrade EA Sports FC 25

By Gary Symons TLL Editor in Chief Video game giant Electronic Arts is taking full advantage of its sports licensing agreements to bring new features to its signature game EA Sports FC 25. The new edition of the game includes several dramatic improvements to the football (or soccer, if you prefer) video game. One of them, called FC IQ, is literally an overhaul of the game's … [Read more...] about Electronic Arts Using Team Data to Upgrade EA Sports FC 25

Who’s News: Melissa Bell Appointed EVP of Global Marketing for Warner Games

By Gary Symons TLL Editor in Chief Warner Bros. Games has just appointed former top 2K executive Melissa Bell as its EVP of Global Marketing. Prior to joining Warner Bros. Games, Melissa served as the Chief Marketing Officer of 2K, one of the world's top video game studios, where she led marketing efforts for many successful gaming brands. Bell has also held leadership … [Read more...] about Who’s News: Melissa Bell Appointed EVP of Global Marketing for Warner Games

Wargaming Donating Funds to Support USS Wisconsin Museum

By Gary Symons TLL Editor in Chief Game developer Wargaming is adding the historic battleship USS Wisconsin to World of Warships, and donating proceeds to a naval museum. The USS Wisconsin is an Iowa-class battleship built for the US Navy in the 1940s, and became one of the most storied warships in history, having fought through three separate wars. World of Warships is now … [Read more...] about Wargaming Donating Funds to Support USS Wisconsin Museum

Fortnite Getting Some ‘Epic’ Gaming Accessories From PowerA

By Allison Watkinson TLL Reporter Epic Games has secured a licensing partnership with PowerA for new Fortnite-inspired video game accessories. PowerA is a global interactive technology company that specializes in designing and manufacturing officially licensed gaming accessories. The company's product portfolio includes a wide variety of gaming controllers, cases, … [Read more...] about Fortnite Getting Some ‘Epic’ Gaming Accessories From PowerA

Lamborghini’s Racing HyperCars Featured in CSR Racing

By Allison Watkinson TLL Reporter Zynga and Automobili Lamborghini have announced a multi-year licensing agreement that names CSR Racing an official partner for Lamborghini's prototype hypercars. CSR Racing is a mobile gaming franchise from the Zynga-owned subsidiary, NaturalMotion, that focuses on racing realistically rendered sports cars. The multi-year licensing … [Read more...] about Lamborghini’s Racing HyperCars Featured in CSR Racing

Pac-Man Taking a Bite Out of The Stumble Guys In New Gaming Mashup

By Allison Watkinson TLL Reporter Scopely has entered a licensing partnership with Bandai Namco to bring Pac-Man branded content to the Stumble Guys video game. Pac-Man is a long-running arcade video game franchise that was initially released in 1980 by Bandai Namco. Since its initial release, the franchise has grown to include numerous console games, licensed consumer … [Read more...] about Pac-Man Taking a Bite Out of The Stumble Guys In New Gaming Mashup

Real Life ‘Joker’ Threatens Lawsuit For Use of His Likeness in GTA 6

By Gary Symons TLL Editor in Chief A Florida man who tattooed his face to resemble the DC character The Joker says the Grand Theft Auto game used his likeness in a promotional trailer. Lawrence Sullivan is demanding millions in damages, claiming video game studio Rockstar Games used his likeness in a recent trailer for the latest instalment of the massively popular … [Read more...] about Real Life ‘Joker’ Threatens Lawsuit For Use of His Likeness in GTA 6

Oakley’s Got Game, With High Tech Fortnite Collaboration

By Allison Watkinson TLL Reporter Fortnite and the glasses maker Oakley are creating a true 'spectacle', with a partnership for specialized gaming eyewear. Oakley has created a new type of glasses based on its proprietary Prism Gaming 2.0 lens technology, which assists players in reducing glare from OLED and LED screens, while sharp visual acuity during intense gaming … [Read more...] about Oakley’s Got Game, With High Tech Fortnite Collaboration