The Licensing Letter

PC Games

Merchantwise Closes Call of Duty Streetwear Deal With Culture Kings

TLL Staff Merchantwise has secured the first Call of Duty streetwear fashion collection with globally recognised streetwear brand Culture Kings. Merchantwise is a leading gaming and entertainment brand licensing agency headquartered in Melbourne with offices in Australia, the UK, Europe and China. The unisex collection, designed to celebrate two decades of Call … [Read more...] about Merchantwise Closes Call of Duty Streetwear Deal With Culture Kings

New Details Released for The Phantom Video Game

By Allison Watkinson TLL Reporter King Features and Art of Play have revealed new details for their upcoming The Phantom video game alongside the launch of its pre-order campaign. Based on King Features' classic comic book series, the licensed video game will follow The Phantom character and his partner Diana Palmer in an original storyline that features comic-inspired … [Read more...] about New Details Released for The Phantom Video Game

TLL’s November Licensing Roundup

Yellow Submarine Celebrated With Pure Silver Collectible Precious Sound and B.H. Mayer's Kunstprägeanstalt have teamed up to release a limited-edition, solid silver Yellow Submarine collectible inspired by the iconic film and song. The agreement for the licensed collectible was brokered by The Beatles licensing agent, Bravado International. Crafted from one ounce of .999 … [Read more...] about TLL’s November Licensing Roundup

“Mama Mia!” Super Mario in Sweet Deal With Hershey

By Allison Watkinson TLL Reporter The Hershey Company and Nintendo of America are launching licensed Kit Kat and Jolly Rancher candy packages that feature characters from Super Mario. The limited-edition Kit Kat and Jolly Rancher packaging includes a wide variety of licensed Mario characters from the franchises' Super Mario Bros. Wonder and Mario Kart 8 Deluxe … [Read more...] about “Mama Mia!” Super Mario in Sweet Deal With Hershey

Electronic Arts Using Team Data to Upgrade EA Sports FC 25

By Gary Symons TLL Editor in Chief Video game giant Electronic Arts is taking full advantage of its sports licensing agreements to bring new features to its signature game EA Sports FC 25. The new edition of the game includes several dramatic improvements to the football (or soccer, if you prefer) video game. One of them, called FC IQ, is literally an overhaul of the game's … [Read more...] about Electronic Arts Using Team Data to Upgrade EA Sports FC 25

Who’s News: Melissa Bell Appointed EVP of Global Marketing for Warner Games

By Gary Symons TLL Editor in Chief Warner Bros. Games has just appointed former top 2K executive Melissa Bell as its EVP of Global Marketing. Prior to joining Warner Bros. Games, Melissa served as the Chief Marketing Officer of 2K, one of the world's top video game studios, where she led marketing efforts for many successful gaming brands. Bell has also held leadership … [Read more...] about Who’s News: Melissa Bell Appointed EVP of Global Marketing for Warner Games

Wargaming Donating Funds to Support USS Wisconsin Museum

By Gary Symons TLL Editor in Chief Game developer Wargaming is adding the historic battleship USS Wisconsin to World of Warships, and donating proceeds to a naval museum. The USS Wisconsin is an Iowa-class battleship built for the US Navy in the 1940s, and became one of the most storied warships in history, having fought through three separate wars. World of Warships is now … [Read more...] about Wargaming Donating Funds to Support USS Wisconsin Museum

Fortnite Getting Some ‘Epic’ Gaming Accessories From PowerA

By Allison Watkinson TLL Reporter Epic Games has secured a licensing partnership with PowerA for new Fortnite-inspired video game accessories. PowerA is a global interactive technology company that specializes in designing and manufacturing officially licensed gaming accessories. The company's product portfolio includes a wide variety of gaming controllers, cases, … [Read more...] about Fortnite Getting Some ‘Epic’ Gaming Accessories From PowerA

Lamborghini’s Racing HyperCars Featured in CSR Racing

By Allison Watkinson TLL Reporter Zynga and Automobili Lamborghini have announced a multi-year licensing agreement that names CSR Racing an official partner for Lamborghini's prototype hypercars. CSR Racing is a mobile gaming franchise from the Zynga-owned subsidiary, NaturalMotion, that focuses on racing realistically rendered sports cars. The multi-year licensing … [Read more...] about Lamborghini’s Racing HyperCars Featured in CSR Racing