The Licensing Letter

PC Games

The Sims To Build Its First Licensing Program With Brandgenuity

Agency to bring the iconic brand from URL to IRL By Gary Symons TLL Editor in Chief The legendary life simulation game The Sims has chosen Brandgenuity to guide its first foray into the very real world of licensing. Brandgenuity has been selected to build a global licensing program for the iconic franchise, targeted to its uniquely  engaged Gen Z and Millennial global … [Read more...] about The Sims To Build Its First Licensing Program With Brandgenuity

Wargaming Sets Sail on World of Warships Collab With Naval Museums

By Allison Watkinson TLL Reporter Wargaming has announced plans for the third edition of its annual World of Warships livestream event, Longest Night of Museums. World of Warships is a free, online combat-focused video game that was created by Wargaming studio. The World of Warships game currently includes a catalog of 600 historically-accurate naval ships that players … [Read more...] about Wargaming Sets Sail on World of Warships Collab With Naval Museums

EA Creates $10 Million Fund for Community Football

By Allison Watkinson TLL Reporter Electronic Arts has announced a football investment plan called EA SPORTS FC FUTURES, promoting its football gaming franchise. The three-year plan includes a $10 million investment in community-level football initiatives on a global scale. This news follows the release of the new EA SPORTS FC brand identity and logo for the company's … [Read more...] about EA Creates $10 Million Fund for Community Football

Video Games: EA Sports Unveils FIFA Replacement After Licensing Breakup

By Gary Symons TLL Editor in Chief Goodbye FIFA, hello EA Sports FC. Electronic Arts has unveiled a first glimpse of the interactive future of football, with EA SPORTS FC to replace the popular FIFA game. The move follows a breakup between EA Sports and FIFA last year, in which the global football association said it wanted to chart its own course for future video … [Read more...] about Video Games: EA Sports Unveils FIFA Replacement After Licensing Breakup

Rube Goldberg Institute Launches First ‘Unreal’ Rube Goldberg Machine Contest

By Gary Symons TLL Editor in Chief Rube Goldberg machines are entering the metaverse, thanks to a collaboration between Epic Games, Brand Central and the Rube Goldberg Institute. Rube Goldberg (1883-1970) was a Pulitzer-Prize-winning cartoonist best known for his comical chain reaction invention cartoons. For 60-plus years his work was published daily in hundreds of … [Read more...] about Rube Goldberg Institute Launches First ‘Unreal’ Rube Goldberg Machine Contest

Amazon Renews Licensing Deal With Riot Games For Exclusive Content

By Allison Watkinson TLL Reporter Amazon Prime Gaming and Riot Games have renewed their licensing promotion to give Amazon Prime members access to exclusive content for Riot’s gaming franchises. As part of the year-long collaboration, Prime Gaming will also continue its role as a global sponsor for Riot Games' esports titles. “Expanding the partnership with Prime … [Read more...] about Amazon Renews Licensing Deal With Riot Games For Exclusive Content

MGM’s Vikings Return to Vikingard in Gaming Crossover Event

By Allison Watkinson TLL Reporter NetEase's Vikingard game will be hosting Part II of its Vikings Crossover event, featuring licensed content from MGM’s Vikings franchise. Vikingard is an online role-playing mobile game for Android and iOS devices that focuses on kingdom building in the Viking Age. The game was originally launched in 2022 by the Chinese mobile developer … [Read more...] about MGM’s Vikings Return to Vikingard in Gaming Crossover Event

EA Sports Delivers Anti-Racism Message in FIFA 23

By Allison Watkinson TLL Reporter The video gaming giant EA SPORTS is taking a stand against racism with messaging on team uniforms and in-game stadiums. EA announced it has launched a line-up of in-game kits with several league partners featuring messages about eliminating racism and discrimination in football. The anti-racism kits will be available to FIFA 23 … [Read more...] about EA Sports Delivers Anti-Racism Message in FIFA 23

Licensing Agencies: Reemsborko Appointed To Rep Poppy Playtime

By Allison Watkinson TLL Reporter Mob Entertainment has appointed Reemsborko as its licensing agent for Poppy Playtime consumer products in Europe and Australasia. Poppy Playtime is an episodic horror video game created by the indie developer Mob Entertainment. The game features malicious toys created by a fictional company called Playtime Co. The game requires players … [Read more...] about Licensing Agencies: Reemsborko Appointed To Rep Poppy Playtime