The Licensing Letter

PC Games

Video Gaming: Microsoft’s Wins Battle to Acquire Activision

By Gary Symons TLL Editor in Chief Microsoft has completed its $69 billion deal to acquire video gaming giant Activision Blizzard, after reaching an agreement with regulators in the UK. The months long battle to complete the controversial deal was finally won after Microsoft made concessions that the Competition and Markets Authority said were "game changing." The CMA, … [Read more...] about Video Gaming: Microsoft’s Wins Battle to Acquire Activision

Electronic Arts’ Fan Base Explodes For Football and Hockey Games

By Gary Symons TLL Editor in Chief Electronic Arts is celebrating the release of two of its blockbuster games, EA Sports FC and EA Sports NHL. EA has become known over the years as the top designer of sports-related games, covering the gamut from auto racing to American football, but globally, it's EA Sports FC that has become the company's top sports franchise. For many … [Read more...] about Electronic Arts’ Fan Base Explodes For Football and Hockey Games

Unity Backtracks on Licensing Fees After Developer Backlash

By Gary Symons TLL Editor in Chief The game engine creator Unity has walked back its new licensing fee policy after a firestorm of criticism from developers. “We should have spoken with more of you, and we should have incorporated more of your feedback before announcing,” Unity president Marc Whitten wrote in a mea culpa published on the company’s blog. The Unity is one of … [Read more...] about Unity Backtracks on Licensing Fees After Developer Backlash

My Pet Hooligan IP Debuts Globally on Epic Games

TLL Staff AMGI Studios has announced its marquee video game title My Pet Hooligan has debuted on the Epic Games Store platform. My Pet Hooligan is a gaming and collectibles brand being built to become a global franchise, led by Hooli, a loud and rambunctious rabbit, in tandem with his partner in crime, Crystal Bun. My Pet Hooligan produces games, content, merch and … [Read more...] about My Pet Hooligan IP Debuts Globally on Epic Games

EA SPORTS Scores Goal For Gender Equality By Adding Women’s Football

By Allison Watkinson TLL Reporter Electonic Arts is expanding the role of women's football in its upcoming video game, EA SPORTS FC 24. The most noteworthy new expansion is the addition of professional women's football players to the game's Ultimate Team mode. This will allow EA SPORTS FC 24 players to build squads featuring both male and female football stars from … [Read more...] about EA SPORTS Scores Goal For Gender Equality By Adding Women’s Football

Ralph Lauren Designs Gamer Collection for G2 Esports

By Gary Symons TLL Editor in Chief If you needed any more proof esports has become a big deal in licensing, consider that high-end fashion house Ralph Lauren has been named as the exclusive fashion outfitter to the G2 Esports team. That's the kind of announcement you expect from Olympic national teams or FIFA, but with esports attendance and revenues soaring, smart licensees … [Read more...] about Ralph Lauren Designs Gamer Collection for G2 Esports

Xbox and Bethesda Release Limited-Edition Starfield Headset & Controller

By Allison WatkinsonTLL ReporterXbox and Bethesda have entered a licensing partnership for a limited-edition Xbox controller and headset inspired by the Starfield video game.Starfield is an open-world science fiction role-playing video game that is scheduled for release for Microsoft Windows and the Xbox Series S/X console in September 2023.The game is developed by Bethesda … [Read more...] about Xbox and Bethesda Release Limited-Edition Starfield Headset & Controller

Video Games: CONMEBOL Renews Partnership With EA Sports FC

By Allison Watkinson TLL Reporter EA Sports has renewed its multi-year exclusive partnership with CONMEBOL, which governs professional football throughout South America. The partnership renewal ensures that EA Sports will continue to be CONMEBOL’s exclusive sports video gaming partner for its revamped EA Sports FC brand. The renewal will also provide support of … [Read more...] about Video Games: CONMEBOL Renews Partnership With EA Sports FC

The Sims To Build Its First Licensing Program With Brandgenuity

Agency to bring the iconic brand from URL to IRL By Gary Symons TLL Editor in Chief The legendary life simulation game The Sims has chosen Brandgenuity to guide its first foray into the very real world of licensing. Brandgenuity has been selected to build a global licensing program for the iconic franchise, targeted to its uniquely  engaged Gen Z and Millennial global … [Read more...] about The Sims To Build Its First Licensing Program With Brandgenuity