By Allison Watkinson TLL Reporter Spin Master's Toca Boca studio has launched a collaboration with UP&E to bring a licensed Wicked: For Good experience to Toca Boca World. Titled the Be You For Good experience, the new collaboration will feature a variety of in-app activations inspired by the Wicked: For Good film. These activations include a character-inspired avatar … [Read more...] about Wicked: For Good Casts a Spell with Toca Boca World
Interactive/Online
Sesame Workshop and Roblox Build Immersive Experience
By Allison Watkinson TLL Reporter Sesame Workshop and Roblox are launching an interactive online Sesame Street experience within the Roblox gaming and metaverse platform. Titled Sesame Street: Neighborhood Adventures, the licensed experience offers multiple gameplay features that can be accessed through a central Hub. The Sesame Street: Neighborhood Adventures Hub was … [Read more...] about Sesame Workshop and Roblox Build Immersive Experience
Sanrio Returns to Toca Boca World Game
By Allison Watkinson TLL Reporter Toca Boca is launching its second collaboration with Sanrio to bring licensed characters into the Toca Boca World gaming universe. "Toca Boca World and Hello Kitty are a natural fit—two globally recognized brands grounded in creativity, playfulness and self-expression," said Toca Boca creative & brand head, Mathilda Engman. "This … [Read more...] about Sanrio Returns to Toca Boca World Game
Wall’s Levels Up the Freezer Aisle with Minecraft Ice Cream
By Gary Symons TLL Editor in Chief Wall’s has teamed up with Minecraft, the world’s bestselling video game, to launch a limited-edition ice cream aimed squarely at gaming enthusiasts. The partnership taps into a vast and highly engaged audience, with more than three billion people worldwide playing online games and 80% of them regularly snacking or drinking while … [Read more...] about Wall’s Levels Up the Freezer Aisle with Minecraft Ice Cream
Gotendai Using AI to Turn Care Bears Into ‘Digital Companions’
By Gary Symons TLL Editor in Chief Cloudco Entertainment is partnering with artificial intelligence startup Gotendai to launch an interactive mobile app featuring the Care Bears as digital companions. The app, set to debut in early 2026 on iOS in the U.S., will allow users to interact with 3D animated versions of classic Care Bears, including Grumpy Bear, Bedtime Bear and … [Read more...] about Gotendai Using AI to Turn Care Bears Into ‘Digital Companions’
TMNT Takes Over RAID: Shadow Legends
By Allison Watkinson TLL Reporter Plarium is running a new licensing collaboration with Teenage Mutant Ninja Turtles within their RAID: Shadow Legends role-playing game. Launched in partnership with Paramount Consumer Products, the collaboration has brought licensed characters from the TMNT franchise to the game as playable Legendary Champions. The characters … [Read more...] about TMNT Takes Over RAID: Shadow Legends
ESGG Expands Squishmallows With Licensed Mobile Game
By Allison Watkinson TLL Reporter East Side Games Group (ESGG) has partnered with Jazwares and Zaibatsu Interactive to create a licensed mobile game inspired by Squishmallows. Through the collaborative partnership, the three companies have developed a whimsical puzzle game titled Squishmallows Match. Squishmallows Match will offer thousands of match-3 puzzle levels … [Read more...] about ESGG Expands Squishmallows With Licensed Mobile Game
Dr. Seuss Enterprises Partners with Imagine Learning for Digital Literacy
By Allison Watkinson TLL Reporter Dr. Seuss Enterprises and Imagine Learning have launched a licensing partnership to bring Dr. Seuss books to the Imagine Language & Literacy platform. This collaborative partnership marks the first time that the Dr. Seuss portfolio will be made available through an educational technology platform. "Building reading skills at an early … [Read more...] about Dr. Seuss Enterprises Partners with Imagine Learning for Digital Literacy
Sesame Workshop and Discovery Education Launch Licensed Early Learning Resources
By Allison Watkinson TLL Reporter Sesame Workshop and Discovery Education have created a new collection of Sesame Street branded resources within Discovery's Espresso platform. The resources will utilize licensed characters from Sesame Workshop's portfolio of children's entertainment brands, alongside research-based content from the non-profit organization's … [Read more...] about Sesame Workshop and Discovery Education Launch Licensed Early Learning Resources
Kahoot! Welcomes Hello Kitty and Friends to Educational Gaming
By Allison Watkinson TLL Reporter Kahoot! has launched a collaboration with Sanrio to create free educational games inspired by the company's popular character IPs. Designed for both children and adult learners, the collection will include digital games that feature well-known characters like Hello Kitty, My Melody, Kerokerokeroppi and more. "We are excited to launch … [Read more...] about Kahoot! Welcomes Hello Kitty and Friends to Educational Gaming