The popular show Are You Smarter Than A 5th Grader? is being turned into an app, thanks to a licensing deal between THQ Nordic and MGM. The two companies have announced plans to bring the classic Are You Smarter Than A 5th Grader? franchise to Nintendo Switch, PS4, PS5, Xbox One, Xbox Series X|S, as well as PC later this year. The game is in development with THQ Nordic-owned … [Read more...] about TV Licensing: Find Out if You’re Smarter Than a 5th Grader With New App
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Global Esports Names IMG As Strategic Partner
The Global Esports Federation has announced the appointment of licensing agency IMG as its new strategic partner. "We are proud to welcome IMG to our Global Esports family,” says Lorenzo Giorgetti, board member and chair of brand, marketing, communications commission at GEF. "This is an important strategic partnership, not only for the GEF and IMG, but for players, fans and … [Read more...] about Global Esports Names IMG As Strategic Partner
Acquisitions: Hasbro Brings D&D Beyond Into Its Corporate Dungeon
Purchase of D&D Beyond to Add Nearly 10 Million Players to Digital Tabletop Ecosystem—The Fastest-Growing Dungeons & Dragons Category Hasbro says it is acquiring D&D Beyond, the leading digital toolset and game companion for the company’s groundbreaking fantasy gaming franchise Dungeons & Dragons. D&D Beyond is currently owned by Fandom, the world’s … [Read more...] about Acquisitions: Hasbro Brings D&D Beyond Into Its Corporate Dungeon
M&M’s Adventure goes mobile with Tilting Point and Gear Inc.
By Allison Watkinson TLL Reporter Leading free-to-play games publishers Tilting Point and Gear Inc, have announced that the Mars Retail Group's licensed puzzle game M&M’S Adventure is now available on mobile devices. M&M'S Adventure includes more than 1,000 levels, and features multiple types of in-game events. These events include competitive leaderboards and … [Read more...] about M&M’s Adventure goes mobile with Tilting Point and Gear Inc.
Video Game Licensing: PhatMojo Named Master Toy Partner For Poppy Playtime
By Allison Watkinson TLL Reporter EnchantedMob Inc. and PhatMojo have announced a global licensing deal for the terrifying indie video game, Poppy Playtime. Under the terms of the deal, PhatMojo will serve EnchantedMob as its master toy partner. The company will also manage the consumer products licensing for the Poppy Playtime franchise. Founded in 2015, EnchantedMob, Inc. … [Read more...] about Video Game Licensing: PhatMojo Named Master Toy Partner For Poppy Playtime
Who’s News: Hasbro Appoints New Chief Wizards For Gaming Business
By Gary Symons TLL Editor in Chief The entertainment and play company Hasbro has appointed new leadership for its critical Wizards of the Coast and Digital Gaming division. The role was left vacant with the death of Hasbro CEO Brian Goldner late last year, after a lengthy battle with cancer. That resulted in former Wizards of the Coast president and COO Chris Cocks being … [Read more...] about Who’s News: Hasbro Appoints New Chief Wizards For Gaming Business
Mergers & Acquisitions: Sony Acquires Bungie As Video Gaming Land Rush Continues
By Gary Symons TLL Editor in Chief Sony Interactive Entertainment has agreed to acquire Bungie for $3.6 billion, as gaming conglomerates continue to gobble up indie developers. Bungie is certainly among the most successful game developers in the world, having designed both the global hit Destiny and the Halo franchise. That latter game practically defined the first-person … [Read more...] about Mergers & Acquisitions: Sony Acquires Bungie As Video Gaming Land Rush Continues
Take Two Acquires Zynga for $12.7B To Create Video Gaming Giant
Gary Symons TLL Editor in Chief Almost buried under the flurry of news about Microsoft's landmark acquisition of Activision Blizzard, Take Two's merger with Zynga is also a key moment for the video gaming industry. Take-Two Interactive, the producer of Grand Theft Auto, has acquired Farmville creator Zynga for $12.7 billion, creating a new behemoth in the industry. “We are … [Read more...] about Take Two Acquires Zynga for $12.7B To Create Video Gaming Giant
Metaverse Licensing: Microsoft Makes a Big Move With Acquisition of Activision Blizzard
By Gary Symons TLL Editor in Chief Microsoft says building the metaverse is a big reason it acquired gaming company Activision Blizzard this week for $68.7 billion. While Microsoft says gaming is also very important to the company, which also produces the Xbox and runs the DirectX gaming platform, the company says the long-term vision is on becoming a major player in the … [Read more...] about Metaverse Licensing: Microsoft Makes a Big Move With Acquisition of Activision Blizzard
Video Game Licensing: PMI Wins Toy License For The Brawl Stars Brand
The Israeli toymaker PMI has won the rights to produce toys for the popular Brawl Stars brand from Supercell and LINE FRIENDS. “A big shout-out to everyone involved in bringing together this exciting new partnership with Supercell," said Boaz Dekel, CEO & Chairman at PMI. "We’re fully geared to roll out a winning line of authentically designed Brawl Stars toy products and … [Read more...] about Video Game Licensing: PMI Wins Toy License For The Brawl Stars Brand