By Allison Watkinson TLL Reporter Ubisoft and Overlook Events have created an official symphonic concert to celebrate the 15th anniversary of the Assassin's Creed franchise. Ubisoft says the Assassin’s Creed Symphonic Adventure will cover the musical and narrative journey of the Assassin’s Creed games. The concert will feature video montages of the games that are synchonized … [Read more...] about Video Game Licensing: Ubisoft Celebrates 15 Years With Assassin’s Creed Symphony
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Video Game Licensing: Ubisoft Celebrates 15 Years With Assassin’s Creed Symphony
By Allison Watkinson TLL Reporter Ubisoft and Overlook Events have created an official symphonic concert to celebrate the 15th anniversary of the Assassin's Creed franchise. Ubisoft says the Assassin’s Creed Symphonic Adventure will cover the musical and narrative journey of the Assassin’s Creed games. The concert will feature video montages of the games that are synchonized … [Read more...] about Video Game Licensing: Ubisoft Celebrates 15 Years With Assassin’s Creed Symphony
Metaverse Licensing: Squishmallows Enter The Roblox World
By Gary Symons TLL Editor in Chief Jazwares is working with game platform Roblox to bring its wildly popular Squishmallows line into the metaverse. But the bigger news might be the developments behind this newest of metaverse licensing deals. Jazwares president Laura Zebersky says the company has created a new division called Jazwares Game Studio to lead the charge … [Read more...] about Metaverse Licensing: Squishmallows Enter The Roblox World
Minecraft Smashes Record For YouTube Views
Video gaming is obviously a huge business, but people sometimes forget that watching other people play video games is also a lucrative sector in itself. That was demonstrated again this week as Minecraft surpassed one trillion views on YouTube, making it the most watched game on the platform. Minecraft has been around for a very long time by video game standards, launching in … [Read more...] about Minecraft Smashes Record For YouTube Views
Video Game Licensing: Angry Birds CP Program to Launch With Netflix Series
By Allison Watkinson TLL Reporter Rovio Entertainment and IMG are launching an Angry Birds consumer products program for the upcoming Netflix series Angry Birds: Summer Madness. Rovio is working with CAKE Entertainment on the new series for release next month, and has partnered with sports and media licensing firm IMG for a global CP licensing program. “After more than a … [Read more...] about Video Game Licensing: Angry Birds CP Program to Launch With Netflix Series
Home Goods Licensing: Samsung and Tetris A Perfect Fit
By Allison Watkinson TLL Reporter Samsung has teamed up with The Tetris Company to launch limited-edition food storage containers in the iconic Tetris shapes to help reduce food waste. These new products are called Samsung Stackers and are inspired by the world-famous puzzle game Tetris, which has remained popular since its creation in 1984. The first-of-its-kind storage … [Read more...] about Home Goods Licensing: Samsung and Tetris A Perfect Fit
Video Game Licensing: Ubisoft and Hasbro Launching Monopoly Madness
By Allison Watkinson TLL Reporter A new arena style video game called Monopoly Madness has been released for PC and gaming consoles by licensing partners Ubisoft and Hasbro. Monopoly Madness is an online multiplayer video game based on the well-known Monopoly board game. Although it is based on the classic board game and has a similar goal, Ubisoft and Hasbro have added many … [Read more...] about Video Game Licensing: Ubisoft and Hasbro Launching Monopoly Madness
Video Game Licensing: Ubisoft Partners on High Tech Assassin’s Creed Apparel
By Allison Watkinson TLL Reporter Ubisoft has entered a partnership to develop a line of Assassin's Creed clothing that unlocks digital rewards through purchases of apparel. The partnership between game giant Ubisoft, tech company Fabacus, and apparel company Venum has created a cross-format marketing campaign that allows Assassin's Creed Valhalla players to unlock in-game … [Read more...] about Video Game Licensing: Ubisoft Partners on High Tech Assassin’s Creed Apparel
Game Over! China Suspends New Licenses For Video Games
By Gary Symons TLL Editor in Chief China has upped the ante in its onslaught against video gaming, reportedly suspending the licensing of new video games. The move follows other recent policy changes in China, as the government has drastically limited the amount of time children can spend gaming, and app stores in the country have begun to deplatform unauthorized … [Read more...] about Game Over! China Suspends New Licenses For Video Games
Character Licensing: Moniker Partners With Peanuts For eSports Apparel
Gaming apparel specialist The Moniker Group announced this week it has launched a new collaboration with Peanuts Worldwide. The multi-year licensing agreement entails the release of multiple capsule collections via Moniker’s esports brands, H4X and ESX360. This collection will be available onlineand through their brick-and-mortar retail distribution partners. The esports … [Read more...] about Character Licensing: Moniker Partners With Peanuts For eSports Apparel