By Allison Watkinson TLL Reporter Ubisoft has entered a partnership to develop a line of Assassin's Creed clothing that unlocks digital rewards through purchases of apparel. The partnership between game giant Ubisoft, tech company Fabacus, and apparel company Venum has created a cross-format marketing campaign that allows Assassin's Creed Valhalla players to unlock in-game … [Read more...] about Video Game Licensing: Ubisoft Partners on High Tech Assassin’s Creed Apparel
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Game Over! China Suspends New Licenses For Video Games
By Gary Symons TLL Editor in Chief China has upped the ante in its onslaught against video gaming, reportedly suspending the licensing of new video games. The move follows other recent policy changes in China, as the government has drastically limited the amount of time children can spend gaming, and app stores in the country have begun to deplatform unauthorized … [Read more...] about Game Over! China Suspends New Licenses For Video Games
Character Licensing: Moniker Partners With Peanuts For eSports Apparel
Gaming apparel specialist The Moniker Group announced this week it has launched a new collaboration with Peanuts Worldwide. The multi-year licensing agreement entails the release of multiple capsule collections via Moniker’s esports brands, H4X and ESX360. This collection will be available onlineand through their brick-and-mortar retail distribution partners. The esports … [Read more...] about Character Licensing: Moniker Partners With Peanuts For eSports Apparel
Video Game Licensing: Funrise and Psyonix Partner On Rocket League Replica Cars
The toymaker Funrise has partnered with video game developer Psyonix to bring its popular Rocket League cars into the real world as remote control vehicles. In a deal brokered by IMG, Funrise is creating a full range of customizable and remote controlled Rocket League replica cars, including both mini-RCs and full size RCs. The replicas are based on some of the most popular … [Read more...] about Video Game Licensing: Funrise and Psyonix Partner On Rocket League Replica Cars
Entertainment Licensing: ZAG Signs Deal For First Console Game Based On Miraculous
On the heels of the highly successful debut of its first game for Roblox, ZAG Games, a division of the award-winning global independent animation studio ZAG, has signed with U.S. game publisher GameMill Entertainment and French game developer Magic Pockets to create the first official Miraculous - Tales of Ladybug & Cat Noir console game. Based on the globally renowned … [Read more...] about Entertainment Licensing: ZAG Signs Deal For First Console Game Based On Miraculous
Video Game Licensing: Sony Pictures Consumer Products Adds Playstation Brand To Portfolio
Move Comes Ahead of “Uncharted” and “The Last of Us” Entertainment Launches Sony Pictures Consumer Products (SPCP) announced Oct. 20 the company will work with Sony Interactive Entertainment (SIE) to represent merchandise licensing in North America for the PlayStation brand and its PlayStation Studios games including “God of War,” “Horizon Zero Dawn,” and “The Last of Us.” As … [Read more...] about Video Game Licensing: Sony Pictures Consumer Products Adds Playstation Brand To Portfolio
Konami Hops Into Game Shows With Frogger Deal
The gaming company Konami is taking the fun to the small screen, with a new game show based on its popular hit video game Frogger. The Peacock Original series Frogger is premiered Sunday, Oct. 3 at 8 p.m. ET/PT on YTV as part of its 'Fam Fun' weekend lineup. Frogger stars hosts Damon Wayans Jr. and Kyle Brandt, and promises to test skill, strategy and strength as contestants … [Read more...] about Konami Hops Into Game Shows With Frogger Deal
Lotus Races Into New Licensing Deal With Global Trademark
Leading full-service brand and licensing agency Global Trademark Licensing (GTL) has secured an expanded representation deal for Lotus Cars, with the automotive company’s recently unveiled mid-engined premium sports car model, the Emira, now added to GTL’s portfolio. GTL represents Lotus Cars, including the new Emira model, globally across all categories with a strong focus on … [Read more...] about Lotus Races Into New Licensing Deal With Global Trademark
MGM Partners With Outright On Addams Family Video Game
Just in time for Halloween, MGM and its gaming partners Outright Games and PHL Collective have launched the first console game for the CGI version of The Addams Family. Outright Games is a global video games publisher with a focus on quality family entertainment. Since being founded in 2016, Outright has delivered several licensed game titles, including favorites such as … [Read more...] about MGM Partners With Outright On Addams Family Video Game
Kristen Gray Promoted to Lead Konami Cross Media
Konami Digital Entertainment has appointed Kristen Gray to run its New York-based Konami Cross Media division. Gray, who previously worked for Konami as General Manager and Senior VP of Operations, will succeed Yuta Kose, who has been named President of Los Angeles-based Konami Digital Entertainment, Inc. Konami says Gray has a proven track record of success working with its … [Read more...] about Kristen Gray Promoted to Lead Konami Cross Media