By Gary Symons TLL Editor in Chief Riot Games says it has appointed Ashley Maidy as its new Head of Global Consumer Products. Riot is the gaming developer and publisher known for global hit PC games such as League of Legends and VALORANT, both of which have become major vehicles for licensing deals and consumer products. With CP becoming such a big part of the company's … [Read more...] about Ashley Maidy Appointed Head of CP At Riot Games
Interactive/Online
US Air Force Takes Wing With Dignitas For Esports
The esports company Dignitas, a division of New Meta Entertainment, has announced a partnership with the US Air Force. Under the agreement, the USAF becomes the Official Military Service Partner of Dignitas, and will work alongside Dignitas to showcase the entities’ shared competitive spirit through educational, inspirational, and interactive content featuring Dignitas … [Read more...] about US Air Force Takes Wing With Dignitas For Esports
Technicolor Engages Brecht Group For Brand Licensing
Technicolor announced this week it has hired The Brecht Group to identify new licensing opportunities, and to facilitate its licensing operations in the US and Canada. Technicolor is a worldwide technology leader in the creation and seamless delivery of extraordinary entertainment experiences. By uniting industry-leading artistry with world-class innovation, the company and … [Read more...] about Technicolor Engages Brecht Group For Brand Licensing
Secret Creamery Unveils Tetris Ice Cream
Nevada's Secret Creamery, one of only a handful of ice cream manufacturers in Nevada, is releasing seven signature brands based on the Tetrimino shapes from the video game Tetris. The deal with IP owner Tetris Holdings will see Secret releasing flavors like Raspberry Rhubarb with Blonde Brownie Chunks in the shape of classic Tetris pieces. Brian Mosko, founder and managing … [Read more...] about Secret Creamery Unveils Tetris Ice Cream
Subway Surfers
Building on the successful launch of its licensed Subway Surfers range in the United States and Canada last year, SYBO Games expanded rights worldwide to Sakar International, the leading wheeled goods manufacturer. This Fall, scooters, hoverboards, skateboards, helmets and protective gear based on the world's most downloaded runner game will first arrive in Europe. The global … [Read more...] about Subway Surfers
Museum Installs World of Warships Video Games On HMS Belfast
Wargaming, the developer and publisher of the popular combat video game, World of Warships, has commandeered HMS Belfast to open a new gaming room for fans of the franchise, in a new partnership with Imperial War Museums. The video gaming room opened to the public July 8 in accordance with the UK's pandemic reopening plan. Visitors are being invited to the newly refurbished … [Read more...] about Museum Installs World of Warships Video Games On HMS Belfast
Asmodee Appoints New Licensing Manager
Asmodee Entertainment is building on the success of its licensing efforts last year by appointing Etienne Bonnin as the company's new senior manager of media development and licensing. Bonnin comes to the position after spending 15 years at Glénat Editions SA, the largest independent book publisher in France, where he was the Rights and Licensing Director. In that position, … [Read more...] about Asmodee Appoints New Licensing Manager
MDR Launches Global eSports, Interactive Entertainment Division
MDR Brand Management this week launched a global esports and interactive entertainment division called NIVO Management. NIVO operates as a standalone business, but the new division will benefit from the international footprint of MDR Brand Management, the company says. MDR now operates in 25 locations around the world. The company says NIVO Management is currently working on … [Read more...] about MDR Launches Global eSports, Interactive Entertainment Division
Cyber Group Producing First Final Fantasy Show For Kids
The venerable video game franchise Final Fantasy has been tapped for film and series content before, but for the first time, Cyber Group Studios of Paris is developing a version for children, aged from eight to 13. CGS says it has signed a deal with Square Enix, the game developer, to co-produce a new TV series based on the popular title Final Fantasy IX. Cyber Group will also … [Read more...] about Cyber Group Producing First Final Fantasy Show For Kids
Pokemon GO Developer Releasing Radical Transformers Game
Niantic, the software team that developed the viral Augmented Reality (AR) game Pokemon GO, is working with Hasbro and TOMY to develop a new mobile game based on the Transformers franchise. Called Transformers: Heavy Metal, the new game will see players battle with characters from the Transformers series in real world settings using the game’s AR features. The idea is similar … [Read more...] about Pokemon GO Developer Releasing Radical Transformers Game