Sony Pictures Consumer Products is inviting Ghostbuster fans to suit up for Halloween with an expansive new suite of licensed goods and content. The list of licensees includes IllFonic, Hasbro, Disguise, Insight Editions and more. The list of licensed products and experiences includes interactive gaming, apparel, accessories, toys, collectibles, and costumes – taking the … [Read more...] about Who Ya Gonna Call For Halloween Licenses? Ghostbusters!
Interactive/Online
EA Changing the Game With UEFA Partnership
Not Just for Boys Anymore: EA's Work With UEFA Brings Female Players into FIFA 23 By Gary Symons TLL Editor in Chief Video gaming giant EA SPORTS has announced key initiatives to promote women's football, and to include female players in its games. The announcement was made at the Women's Football Summit, where Electronic Arts Inc. unveiled a multi-year partnership … [Read more...] about EA Changing the Game With UEFA Partnership
Game Studio Takes Over Coffee Shop for Persona 5 Royal Launch
Gamers can enjoy some performance enhancing caffeine during the launch of Persona 5 Royal, thanks to an unusual partnership. Game studio Atlus and Matte Black Coffee are welcoming all Phantom Thieves, fans of Persona and coffee enthusiasts alike to a month-long store takeover of the LA-based cafe. The collaboration is being held to celebrate the launch of Persona 5 Royal, … [Read more...] about Game Studio Takes Over Coffee Shop for Persona 5 Royal Launch
EA and the NHL Partner with the IIHF Women’s League for EA Sports NHL 23
By Allison WatkinsonTLL Reporter Electronic Arts and the NHL have released a new entry to the EA Sports NHL franchise featuring players from the IIHF Women's League. For the first time in the video game franchise's history, IIHF World Women's Championship members, such as Team Canada’s Sarah Nurse, can be included in the same Hockey Ultimate Team as male players. The IIHF … [Read more...] about EA and the NHL Partner with the IIHF Women’s League for EA Sports NHL 23
Renegade in Talks for Games Deal With Hasbro
Renegade Game Studios says it is in talks to become the new home of some classic Hasbro games. Renegade announced negotiations are ongoing to expand their licensing relationship with Hasbro, a global branded entertainment company, to include best-selling games Axis & Allies, Diplomacy, Squad Leader, and Robo Rally. The studio is already a key licensee for Hasbro. Renegade … [Read more...] about Renegade in Talks for Games Deal With Hasbro
Hot Topic Screams Into The Metaverse For Roblox Halloween
By Gary Symons TLL Editor in Chief The entertainment and music retailer Hot Topic is taking its first steps into the metaverse with a special Halloween event for fans. Hot Topic, a leading omni-channel merchandise destination, announced the launch of Halloween-inspired virtual items on the metaverse platform Roblox. "For Hot Topic, Halloween is a lifestyle, not just a day," … [Read more...] about Hot Topic Screams Into The Metaverse For Roblox Halloween
Gaming: Rocket League Cars Hit the Track in Real Life
Video game developer Psyonix is releasing RC replicas of cars from its hit game Rocket League, in partnership with Funrise, Inc. The deal was facilitated by the global licensing agency IMG, and the new Rocket League collection of replica vehicles are available now at Walmart, Target.com, Amazon, and other major retailers in the United States. Rocket League is an … [Read more...] about Gaming: Rocket League Cars Hit the Track in Real Life
Licensing Giant Hasbro Targets 50% Profit Increase
CEO Chris Cocks Forecasts Major Growth Based on Gaming, Digital and Licensing By Gary Symons TLL Editor in Chief Hasbro's CEO Chris Cocks unveiled a new master plan for the toy and entertainment conglomerate in his first investor day presentation. Cocks took over as CEO in January 2022 after the death of former CEO Brian Goldner. Cocks was previously head of Hasbro's wildly … [Read more...] about Licensing Giant Hasbro Targets 50% Profit Increase
Toya and Dove Launch Game Supporting Female Self Esteem
By Allison Watkinson TLL Reporter In collaboration with the Dove beauty brand, Toya has launched a new self-esteem focused Roblox game called Super U Story. Toya is a female-led, user-generated content game studio that produces games on the Roblox platform with a strong focus on community and world-building. “With thousands of games made every year, it’s astounding that none … [Read more...] about Toya and Dove Launch Game Supporting Female Self Esteem
Angry Birds Get Rolling With Skateboard Deal
By Allison Watkinson TLL Reporter In a deal facilitated by IMG, Rovio Entertainment and Capsule Skateboards are launching a line of licensed Angry Birds skateboards. The licensing division of IMG represents the Angry Birds brand for Rovio Entertainment. The global agency provides independent licensing services such as strategic development, contract negotiation assistance, … [Read more...] about Angry Birds Get Rolling With Skateboard Deal