By Allison Watkinson
TLL Reporter
Leading media brand Cosmopolitan has partnered with pet supply manufacturer Ethical Products for the launch of a licensed Cosmo Furbabies product line.
“It’s not an overstatement to say that Cosmo readers are obsessed with their pets,” explains Angela Kim, Senior Director of Hearst Global Licensing. “Given their tendency to splurge on their furry friends, we’re excited to provide a collection of cute, Instagram-worthy accessories that everyone will love.”
Available in the U.S. at pet shops and online retailers, the Cosmo Furbabies collection will feature products across the pet supply category.
The licensed collection consists of 17 different dog toys, six cat toys, two carriers, two styles of dishes and diners, three styles of beds, waste management supplies, and a complete line of apparel.
Cosmopolitan is the best-selling young women’s magazine in the U.S. and the largest media brand across the globe that focuses on the young female demographic. The Cosmopolitan website reaches an average of 34 million unique users each month.
“As a leader in pet supplies, we are excited to partner with such a recognized brand to develop a line of pet products with the design, style and trend appeal that is prevalent among many millennial pet parents,” said Jonathan Zelinger, President of Ethical Products, Inc. “The COSMO Furbabies products will also resonate with a much broader audience of pet parents who adore and pamper their pets.”
Ethical Products is an award-winning manufacturer of products for dogs and cats. The company markets products under the Spot brand, as well as through their Fashion Pet division and the recently launched Fieldcrest Farms division.