By Allison Watkinson
TLL Reporter
Jazwares and Crocs have partnered for a licensed collection of Squishmallows-inspired Crocs shoes and Jibbitz charms.
“This partnership brings together two iconic brands that are passionate about celebrating the spirit of fandom,” said Crocs’ VP, Matias Infante. “Like Crocs, Squishmallows has become a beloved staple for those seeking style and comfort. We can’t wait for our fans to experience the ultimate in cozy comfort with this exciting new collection.”
The licensed Crocs collection includes three distinct footwear designs and an exclusive Squishmallows Jibbitz charm 5-pack that all feature imagery and characters from the Squishmallows plush toy and lifestyle brand.
This includes Squishmallows-themed Caedia Classic Clogs, Cam Cozzzy Sandals and Multi Clogs shoes in a full range of adult and children’s sizes.
The Squishmallows x Jibbitz charm 5-pack is inspired by Squishmallows ultra-soft texture, signature style and popular character designs.
“This new collaboration with Crocs is such an exciting way for fans to step into style and show off their love of Squishmallows at the same time,” said Jazwares EVP, Gerhard Runken. “This truly diversifies and elevates our offering for the brand to a new level that will connect with consumers of all ages.”
The Crocs x Squishmallows collection is currently available for purchase through Crocs network of retailers and online through the brand’s official e-commerce website.
First launched in 2017, Squishmallows has grown into a global plush brand and lifestyle property that has an expansive all-ages fan-base that extends around the world.
Since the brand’s initial debut, Jazwares has extended Squishmallows through a wide range of multi-category partnerships and collaborations with more than 90 licensees across the globe.
Owned by Berkshire Hathaway, Jazwares is a global toy company that develops and manufactures high-quality products based on its portfolio of wholly owned and licensed entertainment and children’s brands.
Crocs is a casual footwear company that distributes its products in over 85 countries through both wholesale and direct-to-consumer channels.
Crocs and Jazwares Release Squishmallows Footwear Collection
