By Allison Watkinson
TLL Reporter
Crocs Inc. is launching fan-inspired activations for its annual Croctober event including licensed Pet Crocs with Bark petcare and Crocs costumes for Halloween.
“We take pride in connecting with our fans and celebrating their boundless creativity, which makes our brand truly unique,” said Crocs president, Anne Mehlman. “This Croctober embodies the innovative spirit of Crocs and honors our diverse fan base by demonstrating how our collective imagination can turn the ordinary into something extraordinary.”
Designed in partnership with the Bark brand, the limited-edition Pet Crocs booties are made using EVA foam to offer comfort and breathability for puppy paws.
The licensed Pet Crocs booties will be available alongside matching pairs of Classic Lined Clogs for humans, as well as an exclusive collection of dog-themed Jibbitz charms.
Both the pet and human Crocs varieties will feature a marbled pattern in two glow-in-the-dark colorways called Green Slime and Pink Dragon Fruit.
The limited-edition Pet Crocs and Classic Lined Clogs matching set will be available for purchase around the world through the official Crocs website and in select Crocs retail stores starting on the official Croc Day that takes place on October 23, 2024.
In addition to the Pet Crocs collaboration, the global footwear brand has released a new full-sized Crocs Classic Clog costume for Halloween.
The Crocs costume is available in both left and right shoe varieties so that couples and friends can coordinate their Classic Clog Halloween looks.
Crocs will announce additional product collaborations, promotions, gifts and more throughout the month of October on the brand’s official social media channels.
Crocs, Inc. is a global company that manufactures, licenses and markets footwear products for their wholly-owned Crocs and HeyDude brands.
The company’s products are sold in more than 80 countries around the world through both wholesale and direct-to-consumer retail channels.
Founded in 2011, Bark is a multinational pet care company that specializes in creating dog-focused toys, health products, food, services, treats, experiences and more.
The company offers its products through its network of retail partners, as well as through online subscription services such as BarkBox and Bark Super Chewer.