Lacoste Releasing Collections Based on Top Netflix Shows
Starting today, April 12, Lacoste’s signature styles have been reimagined, with the Lacoste crocodile donning the costumes from the hit shows.
Lacoste is releasing a wide ranging collection of polos, sweatshirts, tracksuits and more, all reimagined with images from shows like Stranger Things, Bridgerton, Lupin, Money Heist, The Witcher, Sex Education, Shadow and Bone, and Elite.
“We think products can be a powerful medium for storytelling and partnering with Lacoste presents a unique opportunity to blend the worlds of fashion and entertainment,” commented Josh Simon, vp consumer products at Netflix. “This collection is a compelling and creative way for fans to express their love for our stories and characters.”
The collaboration sees the genderless clothing of Lacoste revisited according to the universe of the eight shows. Polos, caps, sweatshirts and tracksuits are part of this new wardrobe, halfway between sports and fashion. For the occasion, the crocodile has donned the costumes of the Netflix characters and is embroidered or flocked on all the pieces in the range.
For Stranger Things, his face changes into that of the terrifying Demogorgon. In a nod to Queen Charlotte from Shondaland’s Bridgerton, he wears an oversized wig. Other pieces are adorned with an all-over toile de Jouy-like print, with the disguised crocodiles navigating between the signature graphics of the streaming platform.
Campbell Soup Gets Spicy With RedHot SpaghettiOs
Campbell Soup Company-owned brand SpaghettiOs has launched a new spicy ring-shaped pasta pieces made with Frank’s RedHot sauce.
SpaghettiOs’ Spicy Original features a mild-medium heat level, meeting consumers’ demand for spicy food.
“SpaghettiOs and Frank’s RedHot each have an undeniable fandom,” said Mieka Burns, VP of meals and sauces at Campbell. “Through this collaboration, we’re excited to put a hot, more mature twist on a classic offering that our adult consumers grew up enjoying.”
Spicy Original is available at retailers nationwide for an SRP of $1.59 per can.
Signature Wafer & Chocolate Co and Skippy partner to launch snack wafer bars
Signature Wafer & Chocolate Co has teamed up with the Skippy peanut butter brand to create new snack wafer bars.
Skippy peanut butter wafer bars feature creamy peanut butter combinations of either chocolate fudge or grape jelly. The range is available in three flavours: natural peanut butter spread and chocolate fudge, creamy peanut butter & chocolate fudge and P.B. & J peanut butter & grape jelly coated.
All three varieties include 6g of protein per bar and contain no high fructose corn syrup.
Russ Asaro, COO at Signature Wafer & Chocolate Co, said: “We are thrilled to partner with the makers of Skippy peanut butter to combine our over 50 years of wafer-making expertise with its iconic creamy peanut butter to create a one-of-a-kind snacking innovation. As the leading wafer manufacturer in the US, we strive to produce high-quality products that not only taste great but also meet consumer snacking needs, and there’s no better way to do that than to partner with the ultimate snack brand.”
Skippy peanut butter wafer bars are available at Costco stores.
Jack Link’s Teams Up For Some Frito-Lay Flavor
Jack Link’s has teamed up with Frito-Lay to combine its meat snacks products with Frito-Lay’s “fan-favourite” flavours.
The partnership offers snackers the new Jack Link’s Doritos Spicy Sweet Chili-flavoured and Flamin’ Hot-flavoured Original beef jerky and meat sticks.
Leslie Vesper, vice president of marketing at Frito-Lay, said: “We know our snack fans are loyal to the iconic flavours we’ve created across our Frito-Lay brands, so this is the perfect opportunity to bring bold flavours in a new form”.
Stephanie Leibke, vice president of marketing for the Jack Link’s brand, added: “Jack Link’s has always been about pushing boundaries and bringing bold experiences to our fans through our high-quality meat snacks. Through this legendary collaboration with Frito-Lay, we can take consumers on the next epic snacking adventure we know they are hungry for.”
The beef jerky and meat sticks are available online and at retailers nationwide.
Playmobile Releases First Supercar in Partnership With Ferrari
A new and exciting supercar is joining the PLAYMOBIL car fleet: the Ferrari SF90 Stradale.
To mark 125 years since the birth of Enzo Ferrari (1898-1988), the founder of the Ferrari company, the first ever Ferrari model will be launched in the PLAYMOBIL range.
In this model the inimitable Ferrari vehicle look comes to life in PLAYMOBIL scale and brings the Italian driving experience to streets in children’s rooms as well as to collector’s shelves.
The Ferrari SF90 Stradale from PLAYMOBIL fascinates with sleek, aerodynamic lines and the iconic bright red colour, which is typical of this sports car. When creating the model, special emphasis was put on an authentic interior design with illuminated dashboard. The vehicle has room to seat two PLAYMOBIL figures, and the roof, including the windshield, can be removed for sunny driving sessions. The rear bonnet can also be opened, revealing the V8 engine, which is recessed deep in the underbody. The light module with front and rear lights as well as the dashboard lighting can be switched on by the button placed on the vehicle´s underbody. Uniquely Ferrari: the original Ferrari logo is applied to the bonnet, the trunk, the rims and the steering wheel.
The set includes two PLAYMOBIL figures with golf bags, a suitcase and other accessories, and will be released this week, on April 14.
Angry Birds Laid Chocolate Eggs for Easter
Oscar S.A, a chocolate confectionery pioneer in Greece, has partnered with Rovio Entertainment for Angry Birds branded products, in a deal facilitated by Angry Birds’ global licensing agency IMG.
The feathery flock is featured in delicious Milk Chocolate Eggs with vibrant eye-catching designs and an exclusive customised Angry Birds memory game premium.
The products were launched this Easter, allowing Angry Birds fans to enjoy the tasty products and the pocket game which enhances concentration, attention, and perseverance skills in a fun and engaging way through the brand.
The chocolate Easter Eggs were available for purchase at hypermarkets and dedicated confectionery stores in Greece, www.oscarchocolates.com.
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